Aust Strategy provides corporations, small businesses and individuals with the advice and expertise necessary to deliver powerful communication outcomes. I rally mass audiences around common causes by creating internal and external message campaigns that resonate with people and differentiate your cause.

Served as lead development officer in the process of selecting, acquiring and financing a second learning location in central Sioux Falls.

I served as a member of the Profile by Sanford executive team and led the development of a growth and messaging strategy that propelled the franchise company from 30 locations to 150 units open in 24 months. Worked cross-functionally on mission-critical strategic initiatives to elevate the company as a leader in the health and wellness space, setting the trajectory for the company’s rise to #64 in the Franchise 500. PROUD MOMENTS Led the development of the company’s franchise sales message, including the design and content strategy for Profile’s franchise discovery days that led to more than 300 franchise commitments in a 12-month period. Served as product owner for Profile Journey, the company’s second-generation mobile application that brought our health coaches closer to our members. Leveraged my expertise in consumer-centricity, interaction design, information architecture, message development and graphic design to upgrade essential features and introduce both gamification and affirmations, helping improve the app store rating from a 2.0 to a 4.7.Led the transition from a volume-based, low-cost pricing model to value-based, service-oriented pricing model, including the implementation of a monthly recurring membership model that significantly increased franchisee’s predictable revenue streams. Responsible for clearly and regularly communicating the company’s growth strategy to the most influential and high-value audiences, including the Sanford Health executive leadership team and the Profile Franchise Advisory Council.

Design and execute actionable market, competitive and consumer research efforts and serve as a trusted leadership consultant inside and outside of the marketing department. I provide insights that raise awareness, drive improvement and competitively differentiate Sanford Health medical services and consumer brands. Serve as Market Insights team lead for research projects related to health system strategic planning, brand positioning, internal communications, health care public policy and member experience research. Support the maturation of the Market Insights team by establishing common research standards, promoting data visualization through info-graphics, and advocating for consumer-centric intelligence gathering.

As a member of the administrative team, I deployed my ACES methodology to improve service delivery and service quality, develop systems to align the allocation of human and financial resources, strengthen internal and external communications, and cultivate a sustainable, long-term business model.

I was hired as ASBSD’s first Director of Communications to modernize the association’s image, strengthen overall communications, market member services, develop media relationships, provide public relations advice and assist service development. As a member of the leadership team, I have been part of every major association initiative and acted as a change agent in the process of reinventing association programs and services.

Worked alongside UNL faculty to research cross-cultural communication strategies and to implement Lincoln on the Move, a walking initiative backed by the city of Lincoln that encouraged minority populations to walk their way to healthier lifestyles. Developed a series of four brochures that were distributed city-wide.

Worked as a part of the university relations team, primarily on university outreach programs involving the Children’s Science Center. Created and authored Dino Kids II and the Nature of Things, two full-page stand-alone educational outreach sections published weekly in the Rapid City Journal, the state’s second largest newspaper. Worked with university relations staff to provide public relations support to one of the nation’s leading universities.