Briana Valente Email & Phone Number

United States

Minneapolis, Minnesota, United States

- Executes and builds marketing strategies.- Supports international business segments in Oceania, Asia, Middle East, Europe, and Canada.- Plans and organizes all USA national and regional trade shows, including cross-company collaborations.- Facilitates and builds cross-company collaborative materials and resources for Life Floor's Certified Installer program.- Curates email campaigns including updating market lists with new leads, implementing a segment program for core market lists to deliver a targeted communications strategy, and building 3-4 targeted emails per month.- Builds an annual content management pipeline with quarterly adjustments and writes content.- Optimizes social media content to increase engagement.- Fosters print and media partner relationships.- Creates and publishes advertisements in print and digital media.- Develops sales supplements both for external and internal use.- Secures sponsorship opportunities at trade shows.- Nurtures website SEO. - Administrates Canto digital asset management system.- Captures professional-grade project photography at installations.- Leads the internal team segment of Awareness for the customer experience task group.- Supports the team on the Life Floor Employee Engagement Committee.- Supported the Life Floor Brand Refresh in 2021.

Minneapolis, Minnesota

- Planned and executed all national, and regional trade shows including travel, accommodation, special events, customer events/dinners, sample management, and booth-specific details.- Collaborated with the VP Marketing to continuously optimize website SEO by tracking website traffic patterns, bounce rates, keyword analysis, load times, and user feedback. Reduced bounce rate from an average of 65% to an average of 0.25%.- Built the company's SEM presence through Google Ads and tracking data in order to accomplish higher conversions and greater traffic. - Managed the entire process of sample products which includes inventory management, order receipt, assembly, fulfillment, shipments, and restock orders.- Reconstructed the website and oversaw other members of the project with a successful, timely launch in July 2019 (www.lifefloor.com).- Managed email campaigns including updating market lists with new leads, implemented a segment program for core market lists to deliver a targeted communications strategy, and sent 1-3 targeted emails per month.- Updated marketing analytics on a weekly basis to evaluate program efficiency and effectiveness to discuss with the marketing team during weekly meetings.- Photographed regional installations.

Minneapolis, Minnesota

- Managed sample creation and inventory.- Created and developed a municipalities database for potential sales opportunities across 25 states which includes type/number of aquatic facilities and contact information for each city based on population and median household income restrictions.- Tracked metrics across 4 social media platforms on a weekly basis to understand performance and engagement.- Created and developed a public relations database to determine the appropriate contacts and sources for potential publications.- Assisted with photography for featured portfolio installations.

Greater Minneapolis-St. Paul Area

- Fine Art Landscape and Nature Photography- Created content that involved traveling to various locations and documenting the landscapes with a unique perspective, a creative approach, a vibrant display of color, and a professional level of quality and technique.- Sold directly to customers via www.brianakphotography.com- Processed orders and interacted directly with customers to provide solid customer service.- Contacted businesses to display my work at their physical locations.- Managed finances and assured proper documentation was kept.- Managed several social media accounts and delivered new, high-quality content to followers consistently.- Self-designed website to better connect followers with me and my unique style of photography (note: no longer active).If you wish to see my work, please visit my website at brianavalente.com

Roseville, Mn

- Received and completed orders for customers in order to make their retail experience easier.- Acted as a Customer Service Frontline Representative by performing cashiering duties, answering consumer inquiries, and retrieving in-store pickups.- Served customers in a friendly and efficient manner in order to make their retail experience more pleasurable and timely.- Maintained stock for the area surrounding the registers for the customer's ease of purchase.- Resolved issues and complaints customers brought forth to improve the REI customer service environment.- Assisted customers with locating items in-store and online.

- Maintained the tradeshow booth's physical appearance and visible stock to encourage potential clients to stop by the booth.- Answered clients' questions and concerns about the products to make them feel more comfortable with and connected to the brand.- Sold to potential clients and giving them substantial information that would facilitate their conversion to the brand.- Communicated a positive and authentic brand image to clients.

Bachelor Of Science - Bs, Marketing

Activities and Societies: InterVarsity Christian Fellowship Leadership TeamMajor in Marketing, Minor in Entrepreneurial Management

Education record

Activities and Societies: Photography Club, Junior Classical League, Co-Administrator of Hands in Service (H.I.S.), Track and Field team.