Briana West Email & Phone Number

United States

London, England, GB

• Client: adidas
• Delivers strategic insights to client, creating impactful and actionable media strategies.
• Collaborates with stakeholders and cross-functional teams to address business challenges and set clear communication goals.
• Drives innovation by integrating consumer insights and emerging trends into strategic planning and execution.
• Provides mentorship and supportive feedback to jr. team members, fostering a positive and collaborative work environment.EssenceMediacom delivers cutting-edge, culturally resonant integrated media and digital.

New York, US

• Clients: Converse (Nike), SAS (AI), Prudential (Finance), NEOM (Smart City)
• Drove creative thought leadership and strategic deliverables of client-brand presence related to their KPIs within IoT, Entertainment, Consumer Goods, and Smart City industries.
• Led brands and clients across multiple integrated touch points, as they look to continue to push the boundaries of brand consideration.
• Advanced integrated campaign development by working side by side with Creative Directors and Business Leads to bring campaigns to life.McCann is an advertising agency located at the intersection of entertainment and.

New York, US

• Brand Mgmt: Team Roc, Roc Nation, Shawn Carter Foundation, Made In America, Pete & Thomas Foundation (Megan Thee Stallion), United Justice Coalition, RC24 Foundation ( Robinson Cano), Ronnie Stanely Foundation ( Ronnie.
• Drafted creative and equitable briefs across unique digital social impact channels, clientele, and potential partnerships.
• Led execution and brand strategy across digital social impact channels and other special project cases involving brand partnerships a/o artists.
• Collaborated across Roc Nation's ecosystem with major stakeholders in order to drive digital social impact ideation and innovation.Roc Nation is the leading innovational management and label head, driving growth.

New York, US

• Conducted high-level reports from digital and streaming data, levitating growth and opportunity
• Analyzed data and generates insight based on social/digital listening, predictive insight, and cultural intuition for clientele and for the company's goals and vision
• Collaborated across Roc Nation's ecosystem with major stakeholders in order to drive strategy Roc Nation is the leading innovational management and label head, driving growth, innovation and lateral strategy for some.

The Cleo Capital Chrysalis program was a digital six-week fellowship designed to bring people together to validate potentially great startup ideas. The program consited of a speaker series on topics around idea generation, validation, sprints and prototyping, team building, pitching, and fundraising. Slack, Zoom, Icebreaker, Lunchclub, Mural, and Google.

San Francisco, CA, US

• Drove insights from qualitative research and focus groups of various stakeholders to understand business pain points and areas of opportunity
• Analyzed data of over 600 customers to surface key findings for the executive team that lead a new approach towards holistic learning to be implemented by 2025
• Contributed in a cross-functional committee to the development of customer insight surveys
• Reorganized and cleaned financial data for better reconciliation with the finance and accounting teams
• Evaluated and made the decision to upgrade Salesforce to the new Lightning system which allowed the company to reduce the amount of time needed to align financial records by 60%The nonprofit KIPP Foundation trains and.

Newark, NJ, US

• Compiled mobile device research using Excel, Google Sheets, and HubSpot for C-level executives to analyze potential B2B clientele
• Developed qualitative & quantitative insights surrounding customer issues with client’s products which highlight areas of improvement for the clients
• Created and executed email campaigns for unboxing video placements on UpChannel’s websiteThe company connects carriers and smartphone manufacturers with their customers, enabling recurring relationships and data-driven.

Greenwich, CT, US

• Clients: Sony Music Entertainment, Columbia University/CUNY, & Undisclosed Startup
• Completed competitor analyses and market research for a new undisclosed fashion tech app
• Transcribed interviews and reported data for published reports by Columbia University and CUNY schools

• ' Industry Portfolio: https://meliebree.wixsite.com/meliebreemgt
• Scripted, published and promoted all scenes of music that vibed the site's underground and organic taste in musical flavor at Museache
• Managed, negotiated deals, a&red projects, and drafted marketing plans for Hip Hop/Rnb artists and producers

New York, NY, US

• Provided analytical chart material preparation assistance for executive member presentations
• Participated in creative development think tanks geared towards promotional projects and collaborative efforts for global artists
• Brainstormed, planned, and pitched complex and creative project concepts

Master Of Arts (M.A.), Music Business | Concentrations : Global Strategy, Analytics, Entrepreneurship

Bachelor Of Arts (B.A.), Communications | Minors: Entrepreneurship, Music