Brie Wolf Email & Phone Number

Philadelphia, Pa, Us

New York, Ny, Us

South San Francisco, California, Us

As a senior lifecycle marketer on the growth team, my focus was creating experiences goaled on driving product attach, feature adoption, and retention. This work involved partnering across product, user research, marketing, and data teams to create and prioritize measurable, meaningful journeys with the end user in mind. There was a heavy focus on product-led growth initiatives for the self-serve funnel. My latest launch with Stripe among all the various experiments we ran was an automated global retention program based on an experiment that drove statistically significant results in improving retention rates for our self-serve audience.

San Francisco, California, Us

In this role, I managed a high-performing, data-driven team of marketers who focused on creating evergreen multichannel nurtures to drive pipeline acceleration and late-funnel conversions, accelerate deals, and expand open sales opportunities. We did this by delivering targeted journeys to active buyers across accounts in various sales segments. Our journeys had tailored messaging segmented by business segment, persona, and buying stage. For end-to-end execution and optimization to occur, our process included cross-functional collaboration with Sales, Product Marketing, and Operations.

San Francisco, California, Us

San Francisco, Ca, Us

• Build onboarding, adoption, and retention campaigns in automation tools like Intercom and report on and optimize results• Work with content creators and subject matter experts to map programs to user needs and use cases• Coordinate tactics across multiple mediums (email, in-app, web personalization)• Execute A/B tests for new or existing programs throughout the customer journey• Collaborate with stakeholders in sales, success, marketing and product teams• Monitor existing free trial programs and explore data to leverage for our next test• Practice a Growth mindset by focusing on continuously improving the customer experience to help drive engagement and sales

Wayne, Pa, Us

• Multi-channel campaigns across email, social, search, and display• Manage company website, internal customer portal and social profiles• Design lead on cross-channel marketing collateral• Strategize, develop and oversee the production calendar while making sure high-quality content is executed on time in the form of blogs, case studies, articles and videos• Lead and facilitate engagement within current customer base and foster relationships• Coordinate meetings with industry analysts for inclusion in future B2B reports• Coordinate trade show appearances, onsite deliverables and manage budget for the year• Secure digital campaign placement on industry-related websites

San Francisco, Ca, Us

• Drafted a weekly newsletter distributed to over 300,000 people• Managed @YelpPhilly Twitter handle and engaged with locals• Attended and facilitated local events• Acted as the main point of contact for active Yelp users