• Collaborate with B2B clients to develop GTM strategies, TAM sizing, and ICP/Persona development.• Crafting compelling messaging and positioning to drive relevance with ICP.• Ensuring marketing investments tie to tangible business outcomes.

Led all aspects of GTM operations for ServiceTrade across marketing, revops, and GTM analytics. Absent a CRO or single revenue leader, was tasked with optimizing the sales process from end to end, creating and implementing a customer journey framework to help maximize revenue not just from new logos, but lower CAC channels like existing customer upsell and expansion. - Spearheaded a comprehensive product positioning overhaul, integrating messaging frameworks and incorporating acquisitions to enhance seller confidence and increase competitive win rates year over year. Resulted in 5X year on year improvement in inbound ARR- Built a small yet resilient demand generation team, successfully growing pipeline by 40+% YOY despite competing with well-funded and aggressive companies like ServiceTitan and BuildOps. Focused on deploying ABM tactics and content to capture active demand as a way to build pipe at lower CAC. - Led the revamp of the company's brand and website, resulting in substantial improvements in traffic, a 46%+ improvement in bounce rates, and a 70%+ increase in inbound demo requests year-on-year. Achieved significant growth in organic search for top keywords. - Built the company's first PR and thought-leadership platform, successfully placing key ServiceTrade execs at over 10 speaking engagements in 23-24 at leading industry events. - Managed the transformative journey of the sales process, collaborating with Revops and Business Analytics to reshape operating cadence and improve seller accountability.- Orchestrated a remarkable 70%+ year-on-year attendance growth (including a 4X'ing first-time attendees) for our marquee event "The Digital Wrap Conference" (DWC24), producing over 30 hours of new content that received a 4.5/5 rating from attendees. Implemented a strategic focus on attracting fresh faces and diversifying attendee roles, resulting in increased customer goodwill and pipeline growth.

As the Sales Cloud Marketing Leader at Salesforce, I spearheaded global marketing initiatives for a dynamic $7B portfolio, experiencing robust double-digit growth over my tenure. Under my leadership, our team achieved remarkable milestones:Key Accomplishments:Strategic Repositioning: Redefined positioning and messaging strategies to set Sales Cloud apart from competitors while ensuring relevance to target personas.Global Enablement Programs: Designed and executed comprehensive enablement programs resulting in heightened Sales Rep engagement and increased win rates worldwide.Analyst Recognition: Amplified our leadership position in influential analyst engagements across critical areas like CRM, SFA, and CPQ, solidifying our reputation as an industry frontrunner.Persona-Centric Content: Translated persona-focused messaging into impactful industry content like the web series for Sales professionals called "Think Outside the Quota" and campaigns, enhancing resonance with our audience. Keynote Development: Contributed to the development of narratives for high-profile events like Dreamforce, shaping the industry conversation and showcasing our innovations.Additionally, I played a pivotal role in launching groundbreaking innovations such as Revenue Intelligence, virtual selling solutions, and more, driving Sales Cloud's continued evolution and market leadership.Moreover, I joined Salesforce through the acquisition of MapAnything, where I integrated messaging, positioning, team, and marketing processes, facilitating rapid scalability. Notable achievements include debuting in the Forrester Wave for Location Intelligence in 2020 and orchestrating a successful cross-departmental effort resulting in a 200% year-over-year growth in 2019.

Joined Salesforce via the acquisition of MapAnything. Successfully integrated messaging/positioning, team, and marketing process in 6 months (record time), allowing for us to focus on the rapid scale of our business. Debuted in the Forrester Wave for Location Intelligence - 2020. Led successful cross-departmental effort that resulted in 200% YOY growth in 2019. - Head of Product Marketing for Salesforce Maps (May 2019 to Nov 2020)- Interim head of Product Marketing for Field Service Lightning (Dec 2019 to June 2020)

MapAnything was acquired by Salesforce in May 2019As CMO I led Global Marketing. Brand/Comms, Product Marketing, Digital Marketing, and Demand Gen responsibilities. Awards: - Gartner Cool Vendor - Forrester Now Tech - Location Intelligence Q3 2019- IDC Innovator in Field Service- 2017- G2Crowd Leader in Field Service Management and AppExchange Tools, - 600+ 5-Star AppExchange Reviews- Charlotte Fast 50 (2016 and 2017) & Entrepreneur360Press Mentions: WSJ, Techcrunch, SiliconAngle, Charlotte ObserverIn addition to my role as CMO, I also developed a new GTM motion for our platform. The MapAnything Location Intelligence platform revolutionizes the way Field Service and Last-Mile delivery applications respond to the complexity of the on-demand economy. In this role, I headed up Sales, Marketing & Strategic Alliances while working in partnership with Product, R&D and our World-Class optimization team to deliver on the platform vision.- 225% of quota- developer site traffic increase of 4X leading to a massive influx of free-trials - Deployed our platform with a leading US-based Equipment Rental company - helped Dog Walking Skipper schedule and complete their walks. Happy customers and happy pets.

Lead all Strategic Partnerships and Marketing for MapAnything. Primarily responsible for scaling relationships with Salesforce, and ecosystem SIs and ISVs. Launched MapAnything's Premium Data ecosystem, a curated data ecosystem to help clients visualize non-Salesforce data overlaid w/ Salesforce to create location intelligence.Primary marketing responsibilities were Product Marketing, Channel Marketing and Thought-leadership

Lead Strategic Alliances, Content Partnerships, and development of new Channels. Leverage B2B Marketing background to determine appropriate targets and strategy for Go to Market partnerships with Oracle Marketing Cloud, Marketo and Hubspot. Leadspace is the only end-to-end predictive analytics platform built from the individual up, leading to real actionability and dramatic improvements in B2B sales & marketing effectiveness.

Was selected to lead "Startup within a Start-up," as InsideView expanded their partner network. Developed Market Positioning, Target Market definition, demand generation approach, and led sales.Led team responsible for sourcing, negotiating, and managing OEM/ISV Partnerships developed on InsideView APIs. Focus on Marketing Automation providers, Predictive Analytics, Marketing ISVs, CRM/ERP, and Sales Enablement space.Evangelize for InsideView & Market intelligence in the Marketing Technology Ecosystem.InsideView Open was developed with the idea that Intelligence should not sit behind walled gardens or silos. We believe that the Informed Enterprise needs the right Data, Insights, and Connections on customers, prospects, partners and suppliers to be successful.

Responsible for developing and managing key strategic alliances with Salesforce.com, Microsoft, Marketo, Eloqua, and more. -Built initial partnership model and channel from scratch. Partnering models, pricing, business plans, lead routing, & Salesforce.com reporting. - Developed Partner and Channel Marketing. Go-to-Market strategies with key partners, with a focus on resale and embedded offerings. Examples include the CustomerCentric Prospecting module, SPI's Social Media for Sales, Social Centered Selling, and others. - Evangelize for InsideView, Social Selling, and CRM Intelligence at Industry Events and conferences (speaker at EcSell Institute, AA-ISP, ASTD, Miller Heiman, and other industry events)- Represent Alliance team on key Corporate Strategy initiatives. Salesforce.com efficiencies, Cross-sell and upsell plans, etc.

Help multiple roles across D&B and Hoover's Online, ranging from regional sales to leading strategic partner marketing, winning multiple awards for revenue performance during my tenure.