Brian Baldus Email & Phone Number

Dr. Brian Baldus is a Professor of Marketing at California State University, Sacramento. Brian completed his Ph.D. in Marketing at Michigan State University under the direction of Roger Calantone, Clay Voorhees, Tomas Hult, and Cornelia Droge. Prior to earning his Ph.D., Brian graduated from Brigham Young University with a bachelor's degree in management with a minor in entrepreneurship.Brian’s research centers on online brand communities, marketing strategy, marketing education and public procurement. Brian focuses on problems that have implications for marketing theory and practice. While studying these problems, he likes to employ multiple methodologies to better understand underlying phenomena and generate new insights. Brian's research has been published in the Journal of Business Research, Journal of Retailing, Journal of Internet Commerce, and the Journal of Purchasing and Supply Management. He has also presented his research at leading marketing conferences such as the American Marketing Association's (AMA) Winter and Summer Educators' Conferences, Academy of Marketing Science, Marketing Educators Association Conference, and others. Brian regularly collaborates and consults with multiple organizations on research projects.Brian is very involved in student success and community engagement. Brian served for two years as the director for the Summer Teaching Institute at Sacramento State (previously he served for three years as a faculty mentor for the Summer Teaching Institute). He have served as the Faculty Coordinator for the Center for Small Business, the VP of Collegiate Relations for AMA Sacramento Valley Chapter. He has also served as the Faculty Adviser to the AMA Student Club at Sacramento State. Brian's teaching philosophy is to create "high-fidelity" learning experiences that help students acquire and apply relevant knowledge. He is known for his passion for all things marketing and technology, engaging students in discussions, and striving to continually innovate. Brian has taught a range of courses at the undergraduate and graduate levels including: digital marketing, marketing strategy, principles of marketing, marketing research, international business, and a number of workshops on student response systems and online survey techniques.

Listed skills include Marketing Research, Marketing, Public Speaking, Leadership, and 31 others.