Brian Barna Email & Phone Number

Remote

• Lead a team of SEO managers and strategists - Train and grow leadership, technical, and management skills of direct reports - Develop internal processes for growth of team, including performance reviews and career path plans• Operate as senior lead across multiple enterprise level accounts - Microsoft, The General, Wawa and Valvoline - Recent client project highlights: - Created a content hub from Microsoft and grew it from scratch to around 245,000+ organic visits per month within two years. - Consolidated the quote page with the car insurance page for The General to simplify the user journey path to grow organic quote starts +33% over goal YoY.• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity• Own client SEO strategy, scoping and forecasting• Responsible for client satisfaction and retention• Facilitate the development and documentation of best practices to improve operational efficiencies within the team and the group• Continual new business pitch and RFP support• Technical SEO as well as a strong focus on content• Manage strategy development and execution for SEO, conversion optimization, content marketing, forecasting, content investing effectiveness, consumer profiling, customer profitability analysis (lifetime value), and ROI measurement

Pittsburgh, Pennsylvania, United States

• Created and presented proposals and strategic multi-channel digital marketing plans for clients• Oversaw multi-channel advertising strategy and monthly reporting across channels - Produced in-depth multi-channel digital marketing reports for around 20 clients per month, made recommendations based on analysis, and presented the reports for a few key accounts• Developed and oversaw SEO program for clients and sister company Trib Total Media (TribLive.com)• Worked with sales leaders on digital business development strategy• Managed two direct reports, a part time employee, and vendor relationships - Recruited, interviewed, trained and developed employees

Greater Pittsburgh Area

• Developed strategy for enterprise level SEO campaigns• Consulted with clients on weekly status calls, monthly reporting, educational SEO presentations, and on-site visits • Improved organic search results through keyword research, content development, technical audits and recommendations, competitive analysis, and more• Set up client reporting and analytics to measure campaign performance • Interviewed SEO candidates • Developed and presented internal SEO trainings about XML sitemaps, site migrations, algorithm updates and semantic search, server maintenance implementation, voice search optimization, and more• Delegated and provide constructive feedback on the work of analysts on my team• Ran a monthly “career development round table” that focuses on helping others develop skills such as taking and giving feedback, leadership skills and change management

Greater Pittsburgh Area

Greater Pittsburgh Area

Pittsburgh, Pennsylvania, United States

• Used a consultive sales process to uncover and meet the unique advertising needs of clients• Consistently exceeded my sales quota in a very competitive market• Developed new business by constantly prospecting and cold calling• Worked with creative services and finance to make sure advertising campaigns run smoothly• In-depth knowledge of print, web, mobile, search, and social media marketing• Google AdWords certified

Pittsburgh, Pennsylvania, United States

• Used industry standard design programs to design effective print ads for clients• Managed multiple tasks in a high paced environment with tight daily deadlines• Coordinated the layout and output of the paper with the editorial department and worked with the sales staff on the messaging within the ads• Performed all aspects of pre-production, including CTP plate burning

Pittsburgh, Pennsylvania, United States

Golf Ad Mats was a startup company that installed advertising in driving range practice mats. Here is a link to an article about the company that ran in the Pittsburgh Business Times: http://www.bizjournals.com/pittsburgh/stories/2004/05/17/story6.html• Helped grow the company from startup to being licensed in six states• Designed print advertising, created website, and made the official corporate video• Worked the crowds at Golf trade shows to find potential customers and license owners• Met with license owners, patent lawyers, clients, and driving range owners• Wrote press releases, designed and wrote the quarterly newsletter for the company• Designed trade show booth, and made power point presentations

Mba, Business Management And Marketing

Activities and Societies: American Marketing Association (RMU Chapter)• AACSB Accredited University • Dean's Scholar with a cumulative GPA.

Bachelor Of Science, Communications

Activities and Societies: I worked at the university television station as a Videographer, and wrote articles for a local magazine started.