Manage affiliate program, email program, ppc program, corporate marketing and communications functions, overseeing a $5.0MM budget and 2-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collateral. Manage - Commission Junction, Google, Amazon and Shopping engines. Selected Accomplishments:Manage 100 top level affiliate partnerships - Sales, ROI, ad spend, complex negotiations to capitalize on strong ROI. Managed 95K PPC keywords to an ROI of close to 5x return. Managed program through Omniture and Google, and Bing Ad words. Developed landing page strategy to increase ROI. Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that grew sales from $12.0M (2013) to a projected $20.0M by 2016 year-end.Produced a return on ad spend of 5x+ for Shopping Channels, while lowering cost and increasing revenue. Wrote complex marketing plans for specific marketing channels to capitalize on forecasting and growth models Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 6x return on investment.

Managed affiliate program, PPC program, SEO program, Site metrics and outside partnerships. Oversaw $1.0MM budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collateral.Selected Accomplishments:Managed 5000+ Paid Search Keywords, including bid management, copywriting and keyword generator. Google, MSN and Yahoo. Created Index pages for Major Search Engines, Google, MSN and Yahoo. Copywriting, page templates, meta-tags, page titles. Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and servicesManaged: 2500+ Active Affiliates. Developed key relationships with top Coupon and Rebate websites. Promotion and Creative placement within these sites, including revenue sharing, commission sale negotiations and specific networking relationships. Developed third party relationships: Visa, Mastercard, MBNA and Discovercard. Contract negotiation, revenue sharing with specific focus on closing contracts and developing a strong network.

Maintained HearthSong Web Site managed day to day operations of hearthsong.com. Inventory planning and controlling of some 4500 products. Control of content, graphics and customer service problems that relate to Web Site. Manage Email campaigns, affiliate relationships and search engine placement of site and products.Selected Accomplishments:Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.Assumed a lead role in launching PPC program and affiliate program.