Brian Bell Email and Phone Number

Responsible for managing the channel marketing across UKI, Nordics, Eastern Europe and MEA with focus partners including distribution, traditional channel, MSPs and alliance partners. Key responsibilities include defining, planning and execution of both ‘To’ and ‘Through’ channel activities, budget management and key performance metrics to build relationships and increase the mindshare of BlackBerry Cybersecurity to drive business growth within this key target segment.

Responsible for leading the UKI partner and alliances marketing across key channel partners including distribution, cloud, MSPs and strategic alliances. Key responsibilities included campaign planning and execution, budget management and key performance metrics. Working closely with the sales team to identify needs within the partners in areas such as training and enablement.

Responsible for leading the Security and Data Centre business plans (and targets) within NTT Europe Ltd to develop the business in both existing and new accounts. Key responsibilities include ownership of go-to-market propositions, revenue and pipeline management, sales enablement, demand generation and sales follow up. Also working closely with other business units within the NTT group including Cloud and Networks to develop cross sell opportunities with a clear security need.

Building marketing plans with Symantec channel partners in the UK and Ireland to drive business growth with the Symantec product portfolio and increase awareness of the security landscape and the ever growing need to be protected

Appointed to run the marketing programme for OnChannel, on behalf of IBM, into the mid-sized business space with emphasis on solutions covering the areas of Cloud, Analytics, Information/Data Management, Mobile and Security solutions. Key responsibilities include stakeholder, budget and team management and developing, reviewing and evolving quarterly plans in line with the key market priorities against an agreed ROI, utilising the most appropriate elements of the marketing mix. Achievements:•Development and deployment of a marketing automation platform to increase reach of message and resulting campaign performance covering social, digital and tele activities from inbound marketing•Consistent over achievement on quarterly pipeline metrics to an agreed ROI•Driving incremental budget into the business to deliver additional returns over and above initial targets•Evolution of the quarterly marketing plan to cover the changing needs and priorities of the client with the right blend of marketing activities to drive desired results in key growth markets•Implementation of a programme focusing on ‘lost’ leads and a lead progression service to understand pipeline quality and any issues inhibiting opportunity progression•Regular participation in senior management reviews providing both qualitative and quantitative feedback to form the basis of future decisions and company proposition world wide

Promoted to Head of Marketing in August 2006 for the UK & Ireland (previously UK & Ireland Marketing Programmes Manager) and member of the Senior Management Team. Key responsibilities include developing strategic marketing plans in support of business objectives, internal communications and PR, budget management, sponsorship assessment and activation, agency management, developing relationships with key partners. Management of a marketing team of six including assessments and development. Achievements:•Awarded Lenovo Excellence Awards for ‘exceptional contribution’ to the business in 2006 and 2007•Recognised by the Chairman for the work involved in the London leg of the 2008 Olympic Torch Relay •Exceeded brand awareness and consideration targets with clear message management of values•Instrumental in developing RAD segmentation for marketing planning and business operations •Delivered Formula 1 and Olympic activation programmes including first country to have Athlete Ambassadors to promote links between sport and technology for the Beijing 2008 Games•Developed End User Demand Generation programmes within focus segments •Built and maintained relationships with key alliance partners to increase marketing budgets with joint value proposition•Increased the scope of the EMEA PR programme to include additional focus on product review programme to increase effectiveness of marketing plans.

Key responsibilities included team leadership, interfacing into IBM’s other marketing teams, building the quarterly marketing plan, managing marketing agencies and, following the announcement of the acquisition, ensuring a smooth transition from IBM to Lenovo.Achievements:•Successful integration of the PC value proposition into key IBM DG activity in industry verticals•Developed a measurement system to track activity performance against target•Responsible for management of positive messaging to stakeholders regarding the transition to Lenovo•Secured alliance partner agreement for funding to support a Business Partner training programme•Identified as ‘top talent’ within the business

Marketing manager within IBM’s Server Group responsible for their family of UNIX servers. Key responsibilities included the development of European wide marketing activities, liaison with extended country marketing teams, opportunity management across multiple countries, tactical activity to close any revenue gaps, budget allocation and management to key markets based on market potential.Achievements:•Successful development of activities to support the launch of entry and mid-range UNIX servers•Identification of ISV partners to ensure key applications available on the required operating system•Set up and task management of a remote team responsible for opportunity identification•Providing regular updates to the European and World Wide senior management team on marketing activity and progress.

Relocated from the UK to the newly created European Sales and Support Centre in Ireland which exceeded expectations to deliver over $1 billion of revenue in its first full year of operation. Key responsibilities included management of a European team of 18 covering more than 10 countries, performance management against key metrics, liaison with local country teams and team management and assessment in a multi-cultural environment. Achievements:•Awarded stock options for personal contribution to the business, an award typically reserved for senior management positions•Successful implementation of campaign planning to drive return from marketing investment across multiple countries and multiple cultures•Deployed a management system to measure team performance against target and address shortfalls•Developed a centralised pan-European team to support and drive business through a network of key partners.

Development of above and below the line marketing campaigns in support of IBM industry and product business units. Key activities developed in line with the needs of the business and value proposition adapted to the issues facing the audience being targeted. Key focus on metrics to demonstrate the retrun on investment from marketing activity including bonus payments based on these metrics being met.