General management of Atkins’ $94M frozen food business. Responsible for P&L. Led cross-functional team of 8 people.• Identified unsatisfied consumer need state and designed product solution resulting in a forecasted $14M of incremental sales• Led cross-functional team cost reduction initiative resulting in $1.1M operational savings• Launched three new products, delivering a forecasted $9.5M of incremental sales

General management of business. Directed business development, portfolio, brand building, communications, and events. Led 14 member sales and marketing team, which included 4 direct reports. Responsible for P&L. • Designed innovation pipeline, branding strategies, and marketing programs to align with consumer trends, which grew sales from nothing to 96K case equivalents (CE’s) and placed Insight Brewing Company (IBC) as Minnesota’s 12th largest brewery (out of 183)• Created unique business plans, established KPI’s, designed retail standards, created trade marketing programming, and led quarterly reviews of results vs goals for each distributor/wholesale partner, which increased sales from 41K CE’s to 96K CE’s• Designed and managed implementation of product and communication strategies for 20 unique beers: 8 year-round, 2 multi-pack, 7 seasonals, and 3 limited time offerings• Designed unique, authentic, and relevant brand voice and visual identity, which won a National ADDY® in the American Advertising Awards for packaging• Mapped consumer journey and designed customer engagement to better meet needs, increase brand awareness, and drive trial, which increased sales by 31%• Designed and executed eight annual branded events, which drove $280K+ of annual revenue, reinforced unique position of IBC, and delivered a memorable fun experience to consumers• Created content strategy and KPIs for all digital platforms, which includes 24K on Facebook, 8.7K on Twitter, 15.2K on Instagram, a website of 7.5K users/month, a newsletter of 2K subscribers• Built social media influencer program and cultivated relationships with influencers to energize online presence, which increased Facebook and Instagram engagement by 23%

Created business plan, acquired capital, and built brewery & taproom. • Raised $1.25M of capital from investors and bankers by presenting and selling IBC business plan and vision• Created business plan including brand positioning, marketing programs, product portfolio strategy, go-to-market strategy, and financial model• Drove awareness of Insight Brewing through public relations and social media outreach campaign• Directed brewery buildout and taproom, which culminated in the official opening in November 2014

Managed strategic planning and marketing plan development and execution for Nexcare and Buf-Puf brands in the skincare and licensed bandage categories. Led cross-functional teams of 5 people.• Created licensed bandage portfolio strategy and led cross-functional team through stage-gate new product development to commercialize four new products, which increased sales by $2M (19%) • Designed category management strategy for key accounts and optimized licensed bandage portfolio, which drove $275K of incremental sales • Increased sales by $1.2M by identifying unmet category need, designing a product strategy, commercializing the solution and launching across all channels

Managed the overall business for Hasbro’s $90M+ global games portfolio consisting of Scrabble, Risk, and Jenga brands. Led cross-functional teams of 5 people. • Increased sales $12M+ by identifying an unmet consumer need in the word game category and leading the cross-functional team through the stage-gate new product development process to launch Scrabble Flash (game of the year)• Managed product portfolio and led cross-functional team through stage gate to bring 12 new games to market, which increased sales by $14M• Reversed 26% sales decline on Risk brand by repositioning the brand to align with core target of teenage boys and by optimizing the price

Managed marketing plan development and implementation to drive top-line growth and bottom-line profitability on ConAgra’s $225M Slim Jim and $23M Penrose brands. Managed brand P&L and $20M advertising budget. Led cross-functional team of 6 people.• Managed innovation and launch of a new Slim Jim product, resulting in $7.8M gross sales• Identified unsatisfied consumer snacking need, selected product offering to deliver against consumer need state, and drove distribution, resulting in $1.5M of incremental sales• Led cross-functional team cost reduction initiative on the Penrose brand resulting in $400K operational savings