Brian Best Email & Phone Number

United States

• Senior executive hired to build a data-driven, centralized marketing and digital function for T3 Services Group - a private equity backed, high-growth multi-unit/multi-brand home services organization operating 7.
• Led the execution of comprehensive marketing strategies that drove a revenue turnaround, improving same-store sales from a -2% trend prior to joining to +3% for the remainder of 2023.
• Built and developed a high-performing marketing team focusing on creating an integrated, collaborative, and data-driven marketing organization that balances traditional and digital marketing for scalable growth.
• Implemented new voice of customer (VOC/NPS) programs, and executed brand research to develop value propositions, brand architecture and award-winning creative strategies for 7 brands. 2023 Spotlight Award - Nexstar.
• Launched new marketing technologies including new scalable website platform, CRM/CDP, AI lead nurturing solution, AI-driven SEO, and partnered with BI/IT to build best-in-class marketing attribution model focusing on.

Scottsdale, Arizona, US

• Executive role leading enterprise and local marketing, digital, CRM and demand generation functions for the largest property management provider of single-family rental homes (SFR) in the US with over 100,000.
• Increased lead generation by 67% YoY, resulting in ~$602M in incremental revenue by optimizing marketing strategies, improving segmentation, and maximizing digital presence. Renegotiated contracts reducing spend by.
• Developed and implemented roadmap for new center of excellence (COE) to support rapidly growing portfolio in 41 markets, focused on building a data-driven team, improving analytic infrastructure, and implementing.
• Implemented new marketing technologies including Adobe Analytics, Salesforce Marketing Intelligence (Datorama), and Yext, while maximizing utilization of existing investments in Salesforce Marketing Cloud and Adobe.

Waco, Texas, US

• Recruited to build Neighborly’s digital organization - focusing on leading the company’s digital transformation and building a best-in-class digital marketing team to drive profitable lead generation. Neighborly is the.
• Developed business case for multi-year digital roadmap, successfully securing over $11M in incremental investment from board of directors to support an enterprise digital product strategy for 45+ websites, mobile app.
• Increased digital revenue by 20% YoY to $1.1B in 2020 (during the COVID-19 pandemic) by executing digital marketing strategies focused on driving leads, increasing brand awareness, improving reputation, and expanding.
• Consolidated 15 digital agencies into a single enterprise agency to increase efficiency and optimize digital media spend. Realized over $500k in reduced overhead while increasing paid leads by 13% YoY and organic leads.
• Realized $424k in annual savings by integrating and consolidating marketing technology platforms, and successfully launching Adobe Marketing Cloud, Yext, SOCi, CDP and other best-of-breed enterprise MarTech solutions.

Atlanta, GA, US

• Recruited to build Tropical Smoothie Café’s digital strategic vision with P&L responsibility. Led the brand’s digital marketing, loyalty/CRM, eCommerce, third party delivery, catering, and marketing technology.
• Increased eCommerce revenue 74% to $97M (23% of system sales), contributing to +6.5% same store sales in 2018.
• Introduced 1:1 marketing, RFM, and loyalty strategies that increased loyalty program revenue 51% to $85M, increased database size by 61%, and increased average check by 5% in 2018. 2018 Top 25 Loyalty Programs – QSR.
• Launched third party delivery programs with OLO, ezCater, DoorDash, Uber Eats, Grubhub, and Postmates.
• Championed the company’s digital transformation, implementing marketing technology and developing consumer-facing digital products - websites, consumer mobile app (Punchh), CRM, loyalty, email / SMS, business listings.

Scottsdale, Arizona, US

• Executive role leading all enterprise digital marketing, social media, CRM, loyalty, off premise, and eCommerce strategies. P.F. Chang’s is a privately held corporation operating 3 global restaurant brands with more.
• Increased eCommerce and loyalty sales from $83M in 2015 to $201M in 2017 - the company’s first positive same-store sales growth in over 7 years.
• Grew CRM database from 1.1M to 5.1M, resulting in $254M in tracked revenue in 2017 by executing RFM and 1:1 marketing strategies focused on customer acquisition / customer retention to increase customer lifetime value.
• Led the company’s multi-million-dollar digital transformation to implement consumer-facing digital products, including 3 websites, mobile app, eCommerce engine, loyalty platform, CDP, content management, customer.
• Launched digital engagement / digital disruption campaigns to increase brand awareness through content marketing (blogs), social media influencer campaigns, SEO, video, paid digital media, PPC, and other digital.
• Promoted from Director of Interactive Engagement in 2017.

Tempe, AZ, US

• Recruited to develop the strategic vision for ASU’s digital marketing ecosystem as an executive member of a start-up marketing agency for the largest public university in the U.S. - $2.2B revenue in 2015.
• Implemented enterprise digital analytics, search engine optimization (SEO), and personalization strategies to improve digital experience, ROAS, and eCommerce revenue. Increased website traffic 90.3% and retail / ticket.
• Partnered with Coca Cola brand team to create Sun Devil Rewards, a groundbreaking university loyalty program. Developed a personalized mobile customer experience integrating geolocation, gamification, and IoT.
• Created center of excellence to provide digital services and consulting services for more than 80 business clients and strategic partnerships. Services included UX Design, SEO, CRO, Google Analytics, Google AdWords.
• Developed enterprise brand awareness and engagement campaigns to improve brand reputation, focused on organic social media engagement on Facebook, Instagram, YouTube, Pinterest, and Snapchat. 2014 Best Instagram –.

Las Vegas, Nevada, US

• Recruited to create a centralized department responsible for all digital marketing activities with P&L responsibility. Led in-house digital marketing, loyalty, video / creative services, marketing technology.
• Increased B2C and B2B e-Commerce sales revenue from $8.2M in 2007 to $69.1M in 2013.
• Reduced annual operating expenses by $11.4M by streamlining marketing operations and optimizing mix of external agencies and in-house talent to support digital media, email marketing, website development, and website.
• Led the development of a suite of award-winning digital experiences for the enterprise loyalty program. 2012 Best Travel & Leisure Website - International Business Awards, 2012 Best Entertainment Mobile App - Web.
• Leadership and partnership roles in implementing enterprise marketing technology, including campaign management, content management, e-Commerce platform, digital signage, web analytics tools, CRM, MDM, POS integration.
• Promoted from Director of e-Commerce in 2010.

Las Vegas, NV, US

• Managed corporate team responsible for executing enterprise digital communication, including online advertising, loyalty email marketing, and multichannel marketing campaigns. Led all departmental data-driven.
• Managed $11.5M digital media & paid search budget, increasing online E-Commerce revenue 27% to $144M.

US

• Created in-house agency overseeing digital marketing campaigns, loyalty program direct marketing, website development, and online media placement for 4 resort properties. Responsible for all analytical and reporting.
• Increased E-Commerce revenue from $574K in 2003 to $9.1M in 2005 and drove $142.7M in tracked loyalty gaming revenue. 2004 Top Revenue Generation and Cost Containment Award – Icahn Award
• Realized $200K+ yearly savings from the development of internal agency services versus outsourcing.
• Promoted from Senior Manager, Marketing Systems & Database Programs in 2004.

Greenwood Village, CO, US

• Responsible for executing strategic marketing initiatives to drive sales goals, including lead generation, awareness campaigns, branding initiatives, positioning, PR, direct response marketing, membership / loyalty.
• Developed and executed marketing plans utilizing radio, television, print, digital, outdoor, out of home, collateral, video, direct mail, and PR communications to drive monthly sales goals.
• Launched 45 database–driven websites spanning 8 brands. 2001 Top Ten Best Websites – CBI Magazine.
• Promoted from Regional Marketing Manager in 1999, and from Regional Marketing Coordinator in 1998.

Bachelor’S Degree, B.A. Business (Marketing & Management); Minor Mathematics & Computer Science

Education record