Brian Best

Brian Best Email and Phone Number

Chief Marketing Officer | Digital and Brand Strategy Executive @ Independent Consultant For Home Services, Consumer Services & Hospitality
United States
Brian Best's Location
Scottsdale, Arizona, United States, United States
Brian Best's Contact Details
About Brian Best

SENIOR MARKETING & DIGITAL EXECUTIVEResults-driven marketing and technology executive with 20+ years of experience designing and implementing scalable growth strategies that drive profitability, increase customer lifetime value, and position brands for long-term success. Expertise in building and leading high-performing teams, implementing integrated marketing initiatives, and leveraging advanced technologies to deliver seamless, personalized customer experiences that drive revenue and EBITDA growth. Demonstrated success in leading marketing and digital transformations for single and multi-brand organizations with revenues ranging from $150M to $4.6B, within high-growth public and private equity-backed companies in hospitality and consumer services.SKILLS:Executive Leadership Strategic Vision | Business Strategy | Business Case Development | Team Leadership | Talent Development | Change Agent | Servant Leadership | Process Improvement | Contract Negotiation | Strategic Partnerships | Cross-Functional Collaboration | Project Management | KPI Development | Solutions OrientedMarketing StrategyOmnichannel Strategy | Full Funnel Growth Marketing | Digital Media Strategy | Brand Positioning | Brand Architecture | Consumer Insights | Market Research | Creative | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay-per-click (PPC) | Integrated Campaigns | Video Marketing | Content Strategy | Mobile Marketing | Social Media | Performance Marketing | Over the Top (OTT) | Remarketing | ROAS and ROI Optimization | Lead & Demand Generation | Programmatic | Web Analytics | AI | Performance MarketingCRM & Customer Lifecycle ManagementSegmentation | Customer Acquisition | Customer Retention | Loyalty Programs | RFM | Campaign Management | AI & Machine Learning | NPS and Brand Advocacy | Analytics & Reporting | Attribution Modeling | Predictive Modeling | Email Marketing | SMS | Mobile App Push Message | CDP | Salesforce Marketing Cloud | Adobe Marketing Cloud | HubSpot | Eloqua | Unica | Microsoft Dynamics | TwilioMarketing Technology, Digital Products, and eCommerceProduct Development | User Experience (UX) | Website Design | Mobile App Design | Agile Development | Usability | Conversion Rate Optimization (CRO) | A/B Testing | Personalization | Content Management (CMS) | Website Operations | Dev/Ops | Customer Journey Mapping | Cart Abandonment | Upsell & Cross Sell Strategy | Online Payment | Digital Walletthebests@gmail.com | 702-445-2387

Brian Best's Current Company Details
Independent Consultant For Home Services, Consumer Services & Hospitality

Independent Consultant For Home Services, Consumer Services & Hospitality

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Chief Marketing Officer | Digital and Brand Strategy Executive
United States
Brian Best Work Experience Details
  • Independent Consultant For Home Services, Consumer Services & Hospitality
    Chief Marketing Officer | Digital And Brand Strategy Executive
    Independent Consultant For Home Services, Consumer Services & Hospitality
    United States
  • T3 Services Group
    Chief Marketing Officer
    T3 Services Group 2023 - Present
    Senior executive hired to build a data-driven, centralized marketing and digital function for T3 Services Group - a private equity backed, high-growth multi-unit/multi-brand home services organization operating 7 brands across 6 markets.• Led the execution of comprehensive marketing strategies that drove a revenue turnaround, improving same-store sales from a -2% trend prior to joining to +3% for the remainder of 2023.• Built and developed a high-performing marketing team focusing on creating an integrated, collaborative, and data-driven marketing organization that balances traditional and digital marketing for scalable growth.• Implemented new voice of customer (VOC/NPS) programs, and executed brand research to develop value propositions, brand architecture and award-winning creative strategies for 7 brands. 2023 Spotlight Award - Nexstar Network• Launched new marketing technologies including new scalable website platform, CRM/CDP, AI lead nurturing solution, AI-driven SEO, and partnered with BI/IT to build best-in-class marketing attribution model focusing on lead forecasting and measuring marketing performance/efficiency.
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  • Progress Residential®
    Vice President Marketing (Digital, Crm & Marketing Technology)
    Progress Residential® 2021 - 2023
    Scottsdale, Arizona, Us
    Executive role leading enterprise and local marketing, digital, CRM and demand generation functions for the largest property management provider of single-family rental homes (SFR) in the US with over 100,000 properties in 42 markets - $2.6B revenue in 2022.• Increased lead generation by 67% YoY, resulting in ~$602M in incremental revenue by optimizing marketing strategies, improving segmentation, and maximizing digital presence. Renegotiated contracts reducing spend by $535,000 in 2022.• Developed and implemented roadmap for new center of excellence (COE) to support rapidly growing portfolio in 41 markets, focused on building a data-driven team, improving analytic infrastructure, and implementing digital technology.• Implemented new marketing technologies including Adobe Analytics, Salesforce Marketing Intelligence (Datorama), and Yext, while maximizing utilization of existing investments in Salesforce Marketing Cloud and Adobe Experience Cloud.
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  • Neighborly®
    Svp, Digital (Digital Marketing & Digital Products)
    Neighborly® 2019 - 2021
    Waco, Texas, Us
    Recruited to build Neighborly’s digital organization - focusing on leading the company’s digital transformation and building a best-in-class digital marketing team to drive profitable lead generation. Neighborly is the world’s largest home services company with 30+ brands (e.g., Mr. Rooter, Molly Maid), operating over 5,000 franchise locations - $2.5B revenue in 2020.• Developed business case for multi-year digital roadmap, successfully securing over $11M in incremental investment from board of directors to support an enterprise digital product strategy for 45+ websites, mobile app, and Amazon Alexa skills.• Increased digital revenue by 20% YoY to $1.1B in 2020 (during the COVID-19 pandemic) by executing digital marketing strategies focused on driving leads, increasing brand awareness, improving reputation, and expanding cross-brand trial.• Consolidated 15 digital agencies into a single enterprise agency to increase efficiency and optimize digital media spend. Realized over $500k in reduced overhead while increasing paid leads by 13% YoY and organic leads by 21% YoY in 2020.• Realized $424k in annual savings by integrating and consolidating marketing technology platforms, and successfully launching Adobe Marketing Cloud, Yext, SOCi, CDP and other best-of-breed enterprise MarTech solutions.
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  • Tropical Smoothie Cafe
    Vice President Digital Marketing, Loyalty And Ecommerce (Marketing Technology)
    Tropical Smoothie Cafe Mar 2018 - Jul 2019
    Atlanta, Ga, Us
    Recruited to build Tropical Smoothie Café’s digital strategic vision with P&L responsibility. Led the brand’s digital marketing, loyalty/CRM, eCommerce, third party delivery, catering, and marketing technology strategies. Tropical Smoothie Café operates more than 800 franchised restaurant locations in 44 states - opening 2 new locations every week.• Increased eCommerce revenue 74% to $97M (23% of system sales), contributing to +6.5% same store sales in 2018. • Introduced 1:1 marketing, RFM, and loyalty strategies that increased loyalty program revenue 51% to $85M, increased database size by 61%, and increased average check by 5% in 2018. 2018 Top 25 Loyalty Programs – QSR Magazine• Launched third party delivery programs with OLO, ezCater, DoorDash, Uber Eats, Grubhub, and Postmates.• Championed the company’s digital transformation, implementing marketing technology and developing consumer-facing digital products - websites, consumer mobile app (Punchh), CRM, loyalty, email / SMS, business listings management (Yext), and social media publishing solutions.
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  • P.F. Chang'S China Bistro Inc.
    Head Of Digital Marketing, Crm, And Ecommerce (Interactive Engagement)
    P.F. Chang'S China Bistro Inc. 2016 - 2018
    Scottsdale, Arizona, Us
    Executive role leading all enterprise digital marketing, social media, CRM, loyalty, off premise, and eCommerce strategies. P.F. Chang’s is a privately held corporation operating 3 global restaurant brands with more than 400+ domestic and international locations - $2.1B revenue in 2017.• Increased eCommerce and loyalty sales from $83M in 2015 to $201M in 2017 - the company’s first positive same-store sales growth in over 7 years.• Grew CRM database from 1.1M to 5.1M, resulting in $254M in tracked revenue in 2017 by executing RFM and 1:1 marketing strategies focused on customer acquisition / customer retention to increase customer lifetime value (CLV).• Led the company’s multi-million-dollar digital transformation to implement consumer-facing digital products, including 3 websites, mobile app, eCommerce engine, loyalty platform, CDP, content management, customer service platform, and other SaaS technologies. 2017 MURTEC Customer Engagement Innovator Award - Hospitality Technology Magazine• Launched digital engagement / digital disruption campaigns to increase brand awareness through content marketing (blogs), social media influencer campaigns, SEO, video, paid digital media, PPC, and other digital communication strategies to increase brand awareness and affinity. 2016 Impact Award - Internet Marketing Association• Promoted from Director of Interactive Engagement in 2017.
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  • Arizona State University
    Associate Vice President Marketing & Digital Strategy
    Arizona State University 2014 - 2016
    Tempe, Az, Us
    Recruited to develop the strategic vision for ASU’s digital marketing ecosystem as an executive member of a start-up marketing agency for the largest public university in the U.S. - $2.2B revenue in 2015. • Implemented enterprise digital analytics, search engine optimization (SEO), and personalization strategies to improve digital experience, ROAS, and eCommerce revenue. Increased website traffic 90.3% and retail / ticket sales 8.9% YoY.• Partnered with Coca Cola brand team to create Sun Devil Rewards, a groundbreaking university loyalty program. Developed a personalized mobile customer experience integrating geolocation, gamification, and IoT technologies.• Created center of excellence to provide digital services and consulting services for more than 80 business clients and strategic partnerships. Services included UX Design, SEO, CRO, Google Analytics, Google AdWords, and social media.• Developed enterprise brand awareness and engagement campaigns to improve brand reputation, focused on organic social media engagement on Facebook, Instagram, YouTube, Pinterest, and Snapchat. 2014 Best Instagram – Nitrogram
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  • Boyd Gaming
    Vice President Ecommerce And Digital Marketing
    Boyd Gaming 2006 - 2014
    Las Vegas, Nevada, Us
    Recruited to create a centralized department responsible for all digital marketing activities with P&L responsibility. Led in-house digital marketing, loyalty, video / creative services, marketing technology, e-Commerce operations, and web development teams. Boyd Gaming is a publicly traded corporation operating 22 hotels / resorts in 14 markets, offering hotel, restaurant, retail, gaming, sports, entertainment, spa, travel agency, and convention lines of business - $2.8B revenue in 2013.• Increased B2C and B2B e-Commerce sales revenue from $8.2M in 2007 to $69.1M in 2013.• Reduced annual operating expenses by $11.4M by streamlining marketing operations and optimizing mix of external agencies and in-house talent to support digital media, email marketing, website development, and website operations. • Led the development of a suite of award-winning digital experiences for the enterprise loyalty program. 2012 Best Travel & Leisure Website - International Business Awards, 2012 Best Entertainment Mobile App - Web Marketing Association.• Leadership and partnership roles in implementing enterprise marketing technology, including campaign management, content management, e-Commerce platform, digital signage, web analytics tools, CRM, MDM, POS integration, data warehouse, attribution, and BI platforms.• Promoted from Director of e-Commerce in 2010.
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  • Caesars Entertainment Corporation
    Corporate Internet Marketing Lead
    Caesars Entertainment Corporation Aug 2005 - Sep 2006
    Las Vegas, Nv, Us
    Managed corporate team responsible for executing enterprise digital communication, including online advertising, loyalty email marketing, and multichannel marketing campaigns. Led all departmental data-driven activities including enterprise reporting, developing and measuring KPIs and performance metrics, and conducting competitive market research. Participated in the redesign of Total Rewards, Caesars’ nationally‐recognized loyalty program. Launched new integrated marketing programs, new segmentation strategies, and optimized web and E-Commerce systems.Caesars Entertainment is a publicly traded corporation operating 40 casinos / resorts in 18 markets, offering hotel, restaurant, retail, gaming, sports, entertainment, spa, and convention lines of business - $9.6B revenue in 2006.• Managed $11.5M digital media & paid search budget, increasing online E-Commerce revenue 27% to $144M.
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  • Golden Entertainment, Inc.
    Director Digital Marketing
    Golden Entertainment, Inc. Aug 2003 - Aug 2005
    Us
    Created in-house agency overseeing digital marketing campaigns, loyalty program direct marketing, website development, and online media placement for 4 resort properties. Responsible for all analytical and reporting functions for enterprise loyalty program, including pro forma generation, program design, consumer insights, campaign ROI performance, profit & loss reporting, web analytics, customer segmentation, reinvestment analysis, multivariate testing, and A/B testing. Golden Entertainment is a privately held portfolio of casinos, offering hotel, restaurant, retail, gaming, entertainment, amusement rides, attractions, spa, and convention lines of business - $750M revenue in 2005.• Increased E-Commerce revenue from $574K in 2003 to $9.1M in 2005 and drove $142.7M in tracked loyalty gaming revenue. 2004 Top Revenue Generation and Cost Containment Award – Icahn Award • Realized $200K+ yearly savings from the development of internal agency services versus outsourcing.• Promoted from Senior Manager, Marketing Systems & Database Programs in 2004.
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  • Wellbridge
    Director Marketing And Internet Communications
    Wellbridge Apr 1997 - Aug 2003
    Greenwood Village, Co, Us
    Responsible for executing strategic marketing initiatives to drive sales goals, including lead generation, awareness campaigns, branding initiatives, positioning, PR, direct response marketing, membership / loyalty programs, product marketing, and prospecting sales campaigns. Led online marketing initiatives, managed web development, and coordinated in-house teams and external partners. Wellbridge is the fourth largest upscale health club and spa chain in U.S., operating 48 properties in 10 markets including New York, Chicago, Boston, Atlanta, Denver, Minneapolis, Philadelphia, and more - $250M revenue in 2003.• Developed and executed marketing plans utilizing radio, television, print, digital, outdoor, out of home, collateral, video, direct mail, and PR communications to drive monthly sales goals.• Launched 45 database–driven websites spanning 8 brands. 2001 Top Ten Best Websites – CBI Magazine.• Promoted from Regional Marketing Manager in 1999, and from Regional Marketing Coordinator in 1998.
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Brian Best Skills

Email Marketing Digital Marketing Online Advertising Marketing Social Media Marketing Marketing Strategy E Commerce Online Marketing Analytics Web Marketing Integrated Marketing Management Loyalty Marketing Strategy Strategic Planning Social Media Seo Project Management Interactive Marketing Database Marketing Digital Strategy Databases Crm Leadership Mobile Marketing Customer Acquisition Advertising Marketing Technology Hospitality Marketing Hotel Marketing Retail Marketing Digital Media Sem Customer Experience Branding Affiliate Marketing Optimization Segmentation Web Analytics Customer Engagement Presentations Digital Experience Restaurant Marketing Reporting Omnichannel Personalization Customer Marketing Brand Marketing Interpersonal Skills Casino Marketing Sports Marketing Entertainment Marketing

Brian Best Education Details

  • University Of Puget Sound
    University Of Puget Sound
    B.A. Business (Marketing & Management); Minor Mathematics & Computer Science
  • Albuquerque Academy
    Albuquerque Academy

Frequently Asked Questions about Brian Best

What company does Brian Best work for?

Brian Best works for Independent Consultant For Home Services, Consumer Services & Hospitality

What is Brian Best's role at the current company?

Brian Best's current role is Chief Marketing Officer | Digital and Brand Strategy Executive.

What is Brian Best's email address?

Brian Best's email address is br****@****cox.net

What is Brian Best's direct phone number?

Brian Best's direct phone number is +170244*****

What schools did Brian Best attend?

Brian Best attended University Of Puget Sound, Albuquerque Academy.

What are some of Brian Best's interests?

Brian Best has interest in Children.

What skills is Brian Best known for?

Brian Best has skills like Email Marketing, Digital Marketing, Online Advertising, Marketing, Social Media Marketing, Marketing Strategy, E Commerce, Online Marketing, Analytics, Web Marketing, Integrated Marketing, Management.

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