Brian Bi Email and Phone Number

• Analyzed large datasets of NBA player and team performance data using SQL, identifying keyperformance trends, player efficiency metrics, and team dynamics to inform strategic insights.• Designed Tableau and Excel visualizations to highlight NBA player and team analytics, leveraging data storytelling techniques to simplify complex insights.GitHub: https://github.com/BrianBi0713/DataHooperX: https://x.com/BBrianbi13

- Analyze Website Performance: Utilize our tools including Hotjar, GA4, and HubSpot to monitor and analyze website and landing page traffic, user behavior, heatmaps, and conversion rates to identify conversions trends and insights.- Conduct A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different website elements and user experience enhancements to increase conversion rates, using data to inform decision-making.- Collaborated with product teams to develop pricing strategies informed by market research, data analysis, and customer insights, increasing lead subscribers by 20% while ensuring timely and cost- effective product delivery.

- Manage software for the courses as well as assist the Professor in grading various assignments and quizzes.- Assist in creating meaningful class lectures for the Professor's discussions backed by science and data.

• Conducted market research through 50+ customer interviews and 200+ online surveys to uncover customer preferences, supporting data-driven product strategy decisions in the Chinese online video platform market.• Applied Agile methodology (Scrum) by developing competitor matrix analysis to identify market gaps in China, guiding the product roadmap and strategic pitches to executive stakeholders.

• Utilized database for 50,000 customers using SQL to extract insights and identifying patterns related to customer behavior, sales performance, and marketing effectiveness.• Developed a go-to-market strategy with cross-functional teams, including sales and engineering by analyzing market data and interviewing college students to uncover critical insights.• Built and maintained relationships with external partners and vendors to align on growth strategies, optimize user acquisition, and execute promotional campaigns, resulting in a 13% reduction in cost per acquisition (CPA).

Assisted in planning and executing promotional activities and events on game days, including halftime shows, fan contests, and giveaways, to enhance the overall fan experience and drive attendance.Coordinated with administrative tasks such as maintaining marketing databases, tracking promotionalexpenses, and responding to inquiries from fans, sponsors.

Provided visionary leadership and strategic direction to the CSSA, and oversee the day-to-day operations of the CSSA, including planning and coordinating events, meetings for members.Built and maintained relationships with other student organizations, cultural groups, and external partners to promote cultural exchange, collaboration, and mutual understanding.

Practice player for one of the best women’s college basketball programs in the country. Report to practice 4 times a week to compete in drills and scrimmages to help improve the championship team.

- Managed paid social and search advertising campaigns to increase brand awareness, and loyalty on social media, analyzed performance metrics to refine strategies, resulting in improved engagement and overall campaign effectiveness.- Implemented online surveys and feedback for website pages to enhance user experience and gather valuable customer feedback, by collecting and analyzing customer feedback, identified key areas for improvement and contributed to a 20% increase in user engagement.

- Analyze market reports to determine where the customer is and seek out new business. - Establish contact with new business opportunities.- Maintain positive growth in the market area.

- Responsible for bidding the stadium management right all-around in China - Follow up with the customer, analysis report, operation plan, and operation calculation in the early stage of the bidding project;- Modify the contract terms and relationship maintenance with the customers and government. Also, follow-up related matters in the later stage of the project of bidding.

- Worked with the marketing team in planning the Documentary festival; conducted market research to set the price and maintain the profit; connected with the sponsors and negotiate with them. - Built Excel models that collect the information of the documentary director and classify them. - Collected and analyzed client feedback; provided insights on client feedback and presented them to the leadership team.