Brian Blackburn Email and Phone Number
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Brian Blackburn phone numbers
I am a former marketing executive that has transitioned from tech to the craft beer industry, founding Shadow Puppet Brewing Company in 2015. Building on my expertise in developing and driving impactful marketing campaigns, it is the mission of Shadow Puppet to understand and influence consumer behavior through active engagement with the local craft beer community and our customer base as we develop and sell our unique craft beers.More on my marketing background... I have extensive experience leading the development, execution, and measurement of integrated brand and direct-response marketing campaigns, including: Email, SEM/SEO, Display, Affiliate, Social Media, TV, Print, and Radio advertising. My analytical mindset is focused on data-driven decision making and translating market and customer insights into impactful marketing strategy.Marketing Core Competencies:• Digital and Direct-Response Consumer Marketing• Strategy Development and Hands-On Execution• Customer Acquisition, Retention and Loyalty• Branding, Value Prop, Positioning and Messaging• Integrated Marketing Campaign Planning• Marketing Team Recruitment and Leadership• Marketing Analytics and Business Insights • External Marketing Agency and Vendor Management
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Founder & CeoShadow Puppet Brewing Company, Llc Jan 2015 - PresentLivermore, California, UsLaunching new craft brewery in the East Bay. Coming early 2016! Visit www.shadowpuppetbrewing.com for more details!
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Lead Impactful Marketing Organizations / Strategic Marketing & Go-To-Market Planning & ExecutionMarketing Consultant Apr 2014 - Jan 2015Consulting in senior marketing leadership roles at B2C firms in need of product and brand marketing expertise.
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Customer Strategy & PlanningHp 2013 - 2014Palo Alto, Ca, UsDrove Go-To-Market planning, value proposition & customer segment strategies for HP Shopping ($700M revenue).• GTM Planning - Drove integrated marketing plans for the HP Shopping e-commerce store, aligning demand generation tactics with weekly promotional and merchandising strategies.• Segmentation - Developed targeted customer segment strategies, focusing on Student, Home Office, Mobile Professionals, and Corporate segments, exceeding revenue target of $170M.• Partnerships - Developed and executed innovative partner marketing programs to drive revenue, traffic, customer engagement with partners including Microsoft, AMEX, PayPal, Sundance, Disney, and Beats Audio.• Value Prop - Created the value proposition and positioning for HP Shopping in alignment with HP master brand based on market and customer insights, delivering a clear reason for consumers to want to shop directly through HP vs. other channels and competitors.• Loyalty - Defined loyalty strategy for HP Shopping, driving increased retention, repeat purchase frequency, and higher order size from our most valuable customer segments. -
Director Of Product MarketingRearden Commerce 2012 - 2013Led product marketing activities for this B2B travel and expense management SaaS platform.• Owned and managed the $30M enterprise business P&L and all product marketing for our corporate customers.• Drove go-to-market planning for new product launch aimed at the SMB market, including target audience segmentation, brand positioning, messaging, pricing & packaging strategies.
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Vice President Of MarketingPc Mall (Onsale.Com) 2011 - 2011El Segundo, Ca, UsLed in-market feasibility analysis for PC Mall’s subsidiary OnSale.com, charged with determining the opportunity to successfully invest in and penetrate the Daily Deal market with the OnSale brand. Led global marketing team of 15.• Developed & executed the go-to-market strategy for launching OnSale as a new consumer Daily Deal service. Marketing tactics included email, SEM, SEO, display, affiliate, print, social media and PR.• Grew revenue and orders by over 500% while decreasing cost-per-order (-79%) and cost-to-acquire-new-buyer (-82%) within the first 120 days of operations. Expanded email subscriber base from 50k to 800k within 6 months. -
Marketing Strategy - Group Manager - BingMicrosoft 2008 - 2010Redmond, Washington, UsOwned and executed consumer marketing strategy for the launch and growth of the Bing brand, including multi-channel go-to-market planning, brand positioning, messaging, and product marketing strategy.• Established the brand positioning of Bing as “A Decision Engine” and consumer messaging strategy based on quantitative and qualitative audience insights and market analysis. Achieved recognition as one of “America’s Hottest Brands” by Ad Age within the first year of launch.• Directed integrated go-to-market campaign planning by identifying the key marketing priorities & themes, target audience segments, multi-channel promotional plan, & consumer-facing messaging. Developed and delivered supporting business cases to drive cross-functional alignment with the marketing plan.• Developed and optimized product marketing strategies for PC and mobile devices by leveraging product and marketing metrics and key customer insights to deliver actionable guidance to the marketing team and agencies.• Defined and evangelized marketing requirements through engineering planning cycles to influence the product roadmap so that key new product capabilities are developed for future marketing campaigns. -
Vice President Of MarketingDigitalpost Interactive, Inc. 2007 - 2007Defined and executed B2C and B2B marketing strategies for this early-stage digital media sharing subscription service. • Developed marketing strategy and executed tactics including online (SEO/SEM, email and affiliate programs) and print advertising campaigns to drive subscription and e-commerce revenue, acquire new customers, & build brand equity. Increased monthly customer acquisition rate by 250% while reducing cost-per-acquisition by 20%.• Developed new business by translating existing B2C technology platform into compelling B2B solutions. Created comprehensive financial models to serve as a basis for deal structures and negotiations.
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Director Of MarketingEcost.Com 2004 - 2007El Segundo, Ca, UsSpearheaded all marketing initiatives (reporting to CEO) for this leading consumer electronics retailer, driving $200MM in annual revenue with full P&L ownership with annual marketing budget of $10M.• Owned the entire consumer experience of this Internet Retailer Top 200 Etailer, including all customer acquisition tactics, website and catalog shopping, product pricing, product merchandising, cross-sells and up-sells, shipping options and pricing, alternative payment methods, customer retention and reactivation.• Established loyalty program targeted at retaining and increasing sales from most valuable customer segments, in addition to providing an incremental high-margin revenue stream. Acquired 10k paying members in first year. • Developed and directed all marketing initiatives including daily email campaigns to 600k+ subscribers, SEM/SEO, comparison shopping sites, affiliate marketing, 300k monthly catalog mailings, print advertising, and radio. -
Director Of MarketingMypoints (United Airlines Loyalty Services) 2000 - 2004Directed marketing programs of this leading online loyalty rewards program, driving $11MM in annual revenue.
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Brand ManagerGhirardelli Chocolate Company 1999 - 2000San Leandro, Ca, UsDirected marketing programs of this leading online loyalty program, driving $11MM in annual revenue. Responsibilities included P&L ownership of all marketing programs for 5 million members, contract negotiations, new product development, product launch and management through end of lifecycle. Consistently exceeded revenue goals by more than 30%. -
Project ManagerInformation Resources, Inc. (Iri) 1998 - 1999Chicago, Il, UsDirected brand management of Ghirardelli Confections business unit ($80M annual revenue), leading pricing, new product development, and packaging development initiatives.
Brian Blackburn Skills
Brian Blackburn Education Details
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University Of South CarolinaInternational Marketing -
University Of RichmondInternational Business
Frequently Asked Questions about Brian Blackburn
What company does Brian Blackburn work for?
Brian Blackburn works for Shadow Puppet Brewing Company, Llc
What is Brian Blackburn's role at the current company?
Brian Blackburn's current role is CEO & Founder - Shadow Puppet Brewing Company.
What is Brian Blackburn's email address?
Brian Blackburn's email address is br****@****ail.com
What is Brian Blackburn's direct phone number?
Brian Blackburn's direct phone number is +151075*****
What schools did Brian Blackburn attend?
Brian Blackburn attended University Of South Carolina, University Of Richmond.
What skills is Brian Blackburn known for?
Brian Blackburn has skills like Product Marketing, Marketing Strategy, Strategy, Email Marketing, Competitive Analysis, Brand Management, Online Advertising, Integrated Marketing, Marketing, Business Development, Strategic Partnerships, Digital Marketing.
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