Brian Block

Brian Block Email and Phone Number

18+ Years of Digital Marketing | Healthcare, Telecom, Legal, Government, Restaurant, Architecture, Energy, B2C, B2B @ Legacy Community Health Services
Brian Block's Location
Houston, Texas, United States, United States
Brian Block's Contact Details
About Brian Block

I have a passion for bringing everyone around me into the 21st century when it comes to digital / online marketing and communications. For over 17 years, I have worked across multiple industries to help others understand where social media and the web intersect with marketing, PR, crisis management, public affairs, donor relations and civic engagement. Working at Pierpont Communications, one of Texas’ most prestigious agencies, I built up the digital communications and social media services alongside tried and true tactics, helping clients to see where old school meets new school to work together in achieving their goals. Currently, I am the Director of Interactive Media at Legacy Community Health, a Federally Qualified Health Center and leader in providing health care to the wide range of communities throughout Houston, Beaumont, Baytown and Deer Park. I am an Eagle Scout and native Houstonian and have served on several committees and boards supporting their own marketing efforts including the Houston Area Women’s Center, Boy Scouts of America – Sam Houston Area Council and Jewish Family Service of Houston.(Below is the summary LinkedIn suggested for me based on my profile content. Klout, the social media profile measurement platform, once told me I was an expert in Dinosaurs and Crime Fighting. So there's that.)Experienced Public Speaker with a demonstrated history of working in the marketing and advertising industry. Skilled in Nonprofit Organizations, Government, Crisis Communications, Ethical Marketing, and Media Relations. Strong education professional with a Bachelor of Arts (BA) focused in Communications from University of Arizona.

Brian Block's Current Company Details
Legacy Community Health Services

Legacy Community Health Services

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18+ Years of Digital Marketing | Healthcare, Telecom, Legal, Government, Restaurant, Architecture, Energy, B2C, B2B
Brian Block Work Experience Details
  • Legacy Community Health Services
    Senior Director Of Digital Marketing
    Legacy Community Health Services Nov 2014 - Present
    Houston, Tx, Us
    At Legacy, I'm fortunate to serve as a leader and mind-changer yielding some of the following accomplishments:● Leading the evolution of Legacy's website to utilize modern standards for user experience, SEO and continued growth● Achieved 957% growth in New Visitors to our website over eight years● Directed content creation and online community management for over 40,000 online connections on our own social media properties by training team members to generate content, thereby representing our brand and services among community partners and patients● Established an online brand presence and customer service standards that includes understanding the user experience on and offline through SEO, social media management and online reputation tools such as Sprout Social, Reputation.com, Google Adwords, Data Studio and more● Instituted brand standards, best practices and analytics benchmarking across various departments to ensure our activities are effective, adaptable, consistent and meeting business goals● Oversaw digital communications during crises such as hurricanes, tropical storms, flooding, the Zika outbreak and COVID-19 pandemic. Ensured that clear and constant communications with patients and the public through external digital means were maintained in English and Spanish.I direct and implement strategies and tactics for digital operations including, but not limited to:• Measurement / ROI Development and Analysis• Website Management and Maintenance • Social Media Development Across Numerous Locations and Regions• Social Media Engagement Outside of Owned Properties• Guiding Social Media Strategies for Public Affairs, Public Health and Development (Donor Relations, Fundraising, Philanthropy, Information Systems) Departments• Crisis Monitoring and Response Development• Staff / Employee Training for Social Media and Customer Engagement• Develop Social Media Programs to Align with Business / Branding / Communications / Recruitment Goals
  • Public Speaking
    Public Speaker, Moderator And Lecturer
    Public Speaking Jan 2008 - Present
    Public speaking isn't something I like. It's something I love. The opportunity to share my passion for digital communications and online community engagement knows no bounds. But I don't make presentations to suit me; I tailor them to the audience. Each discussion is an opportunity to guide attendees in discovering something new for themselves and returning to work with actionable items.I enjoy speaking to audiences of all types and for all purposes, from non-profit to higher education to industry-wide organizations. Locally, nationally and internationally, I work to make an often nebulous topic, relevant and accessible. Here are some of the local/national/international conferences and events I've spoken, moderated or emceed at:• SXSW Interactive• Ignite Houston• University of Houston• Small Business Development Center• AJFCA and IAJVS Conference• Power Tools for Non-Profits• Houston Business Journal Digital Marketing Roundtable• Food Bank Leadership Institute • Numerous Chambers of Commerce• B2B and Industry Organizations• Religious Organizations• Many, many more...Your attendees want someone to give them a worthwhile experience when discussing various communications disciplines and social media. I won't try to sell them anything, other than the excitement that comes with new possibilities.If you’d like to have me speak at your event, please contact me. Topics include a range of how social media and digital communications intersect in public affairs, civic engagement, marketing, public relations, online community management, compliance issues and more.
  • Pierpont Communications
    Social Media Strategist / Senior Account Executive
    Pierpont Communications Apr 2006 - Nov 2014
    Houston, Tx, Us
    STRATEGY DEVELOPMENT & TRAININGCreated actionable social media plans and trainings for clients who were eager to manage their own networks while meeting their business and communications goals. This ensured that they made smart decisions and engaging strategies.UBER - HoustonStage StoresSkanska USAKepner-TregoeMasraff’sONGOING SOCIAL NETWORK MANAGEMENTDeveloped social media accounts, managed postings, created content and engaged with customers, influencers and the media. Verizon Wireless – Houston/Gulf Coast RegionJerryBuilt Homegrown BurgersChamberlain Hrdlicka – Multiple BlogsPageSoutherlandPageCRISIS / ISSUES MANAGEMENT Utilized advanced social media monitoring services to identify public opinion or discussion regarding a crisis, controversial issue or hot topic. These clients were also guided on how to respond when appropriate.Greater Houston Restaurant AssociationWalmartWood GroupGroup 1 AutomotiveMultiple Oil and Gas ClientsMultiple Public Affairs Clients SPONSORSHIP MANAGEMENTOrganized partnerships between non-profits and corporate sponsors to create public awareness for all parties involved and their dedication to a united cause. Guided clients on evaluating and fulfilling sponsorship requests. Placed executives on non-profit boards and enhanced company volunteerism. Verizon Wireless – Houston/Gulf Coast RegionWaste ManagementKBR Global EngineeringWalmartCapital OneDigital Communications responsibilities also include:• Building Bridges Across Departments to Better Achieve Communications and Business Goals• Social Media Policy Evaluation and Creation - Working with Legal, HR, Management Departments• Measurement / ROI Development and Analysis• Knowledge of Social Media Guidelines Pertaining to National Labor Relations Board (NLRB), Securities and Exchange Commission (SEC) and State Bar (Legal)
  • Pierpont Communications
    Intern
    Pierpont Communications Apr 2006 - Aug 2006
    Houston, Tx, Us
  • Southwest Bank Of Texas
    Investor Relations Intern
    Southwest Bank Of Texas Jun 2004 - Jul 2004
    Us
    Researched and secured content for the internal and customer newsletters

Brian Block Skills

Social Media Marketing Social Media Public Relations Media Relations Marketing Social Networking Crisis Communications Newsletters Public Affairs Community Management Public Speaking Marketing Communications Message Development Corporate Communications Facebook Strategic Communications Sponsorship Blogging Nonprofits Digital Marketing Internal Communications Content Development Copywriting Online Marketing Interactive Marketing Digital Media Integrated Marketing Speech Writing Government Reputation Management Civic Engagement Community Development Communications Planning Social Media Measurement Search Engine Optimization Online Advertising Video Production Email Marketing Search Engine Marketing Digital Strategy Advertising Marketing Strategy Management Customer Service Digital Engagement Donor Engagement Cross Functional Coordination Donors Philanthropy Information Systems Publicity Volunteering New Media Humor Beard Growing Web Content Radian6 Communication Training Ethical Marketing

Brian Block Education Details

  • University Of Arizona
    University Of Arizona
    Communications

Frequently Asked Questions about Brian Block

What company does Brian Block work for?

Brian Block works for Legacy Community Health Services

What is Brian Block's role at the current company?

Brian Block's current role is 18+ Years of Digital Marketing | Healthcare, Telecom, Legal, Government, Restaurant, Architecture, Energy, B2C, B2B.

What is Brian Block's email address?

Brian Block's email address is bb****@****com.com

What is Brian Block's direct phone number?

Brian Block's direct phone number is +171362*****

What schools did Brian Block attend?

Brian Block attended University Of Arizona.

What are some of Brian Block's interests?

Brian Block has interest in Public Affairs, Social Services, Domestic Abuse Awareness, Social Media, Politics, Civil Rights And Social Action, Community Engagement, Science And Technology, Human Rights, Arts And Culture.

What skills is Brian Block known for?

Brian Block has skills like Social Media Marketing, Social Media, Public Relations, Media Relations, Marketing, Social Networking, Crisis Communications, Newsletters, Public Affairs, Community Management, Public Speaking, Marketing Communications.

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