Brian Block Email & Phone Number

Houston, Tx, Us

At Legacy, I'm fortunate to serve as a leader and mind-changer yielding some of the following accomplishments:● Leading the evolution of Legacy's website to utilize modern standards for user experience, SEO and continued growth● Achieved 957% growth in New Visitors to our website over eight years● Directed content creation and online community management for over 40,000 online connections on our own social media properties by training team members to generate content, thereby representing our brand and services among community partners and patients● Established an online brand presence and customer service standards that includes understanding the user experience on and offline through SEO, social media management and online reputation tools such as Sprout Social, Reputation.com, Google Adwords, Data Studio and more● Instituted brand standards, best practices and analytics benchmarking across various departments to ensure our activities are effective, adaptable, consistent and meeting business goals● Oversaw digital communications during crises such as hurricanes, tropical storms, flooding, the Zika outbreak and COVID-19 pandemic. Ensured that clear and constant communications with patients and the public through external digital means were maintained in English and Spanish.I direct and implement strategies and tactics for digital operations including, but not limited to:• Measurement / ROI Development and Analysis• Website Management and Maintenance • Social Media Development Across Numerous Locations and Regions• Social Media Engagement Outside of Owned Properties• Guiding Social Media Strategies for Public Affairs, Public Health and Development (Donor Relations, Fundraising, Philanthropy, Information Systems) Departments• Crisis Monitoring and Response Development• Staff / Employee Training for Social Media and Customer Engagement• Develop Social Media Programs to Align with Business / Branding / Communications / Recruitment Goals

Public speaking isn't something I like. It's something I love. The opportunity to share my passion for digital communications and online community engagement knows no bounds. But I don't make presentations to suit me; I tailor them to the audience. Each discussion is an opportunity to guide attendees in discovering something new for themselves and returning to work with actionable items.I enjoy speaking to audiences of all types and for all purposes, from non-profit to higher education to industry-wide organizations. Locally, nationally and internationally, I work to make an often nebulous topic, relevant and accessible. Here are some of the local/national/international conferences and events I've spoken, moderated or emceed at:• SXSW Interactive• Ignite Houston• University of Houston• Small Business Development Center• AJFCA and IAJVS Conference• Power Tools for Non-Profits• Houston Business Journal Digital Marketing Roundtable• Food Bank Leadership Institute • Numerous Chambers of Commerce• B2B and Industry Organizations• Religious Organizations• Many, many more...Your attendees want someone to give them a worthwhile experience when discussing various communications disciplines and social media. I won't try to sell them anything, other than the excitement that comes with new possibilities.If you’d like to have me speak at your event, please contact me. Topics include a range of how social media and digital communications intersect in public affairs, civic engagement, marketing, public relations, online community management, compliance issues and more.

Houston, Tx, Us

STRATEGY DEVELOPMENT & TRAININGCreated actionable social media plans and trainings for clients who were eager to manage their own networks while meeting their business and communications goals. This ensured that they made smart decisions and engaging strategies.UBER - HoustonStage StoresSkanska USAKepner-TregoeMasraff’sONGOING SOCIAL NETWORK MANAGEMENTDeveloped social media accounts, managed postings, created content and engaged with customers, influencers and the media. Verizon Wireless – Houston/Gulf Coast RegionJerryBuilt Homegrown BurgersChamberlain Hrdlicka – Multiple BlogsPageSoutherlandPageCRISIS / ISSUES MANAGEMENT Utilized advanced social media monitoring services to identify public opinion or discussion regarding a crisis, controversial issue or hot topic. These clients were also guided on how to respond when appropriate.Greater Houston Restaurant AssociationWalmartWood GroupGroup 1 AutomotiveMultiple Oil and Gas ClientsMultiple Public Affairs Clients SPONSORSHIP MANAGEMENTOrganized partnerships between non-profits and corporate sponsors to create public awareness for all parties involved and their dedication to a united cause. Guided clients on evaluating and fulfilling sponsorship requests. Placed executives on non-profit boards and enhanced company volunteerism. Verizon Wireless – Houston/Gulf Coast RegionWaste ManagementKBR Global EngineeringWalmartCapital OneDigital Communications responsibilities also include:• Building Bridges Across Departments to Better Achieve Communications and Business Goals• Social Media Policy Evaluation and Creation - Working with Legal, HR, Management Departments• Measurement / ROI Development and Analysis• Knowledge of Social Media Guidelines Pertaining to National Labor Relations Board (NLRB), Securities and Exchange Commission (SEC) and State Bar (Legal)

Houston, Tx, Us

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