Chief Marketing Officer
Current
Apr 2024 - Present
AeroLeads people directory · profile
Brian J. Bork Email & Phone Number
Chief Marketing Officer at Cherokee Nation Entertainment | MBA, Marketing Communications, CRM
at
Cherokee Nation Entertainment
2 work emails found
@hardrock.com
6 phones found area 804, 312, 703, 702, and 877
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer at Cherokee Nation Entertainment | MBA, Marketing Communications, CRM
Location
Las Vegas, Nevada, United States
Who is Brian J. Bork? Overview
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Quick answer
Brian J. Bork is listed as Chief Marketing Officer at Cherokee Nation Entertainment | MBA, Marketing Communications, CRM at Cherokee Nation Entertainment, based in Las Vegas, Nevada, United States. AeroLeads shows a work email signal at hardrock.com, phone signal with area code 804, 312, 703, 702, 877, and a matched LinkedIn profile for Brian J. Bork.
Brian J. Bork previously worked as Chief Marketing Officer at Cherokee Nation Entertainment and Vice President Marketing at Rush Street Gaming, Llc. Brian J. Bork holds Master Of Business Administration (M.B.A.), Marketing – Advertising Strategy from Pepperdine Graziadio Business School.
Company email context
Email format at Cherokee Nation Entertainment
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{first_initial}{last}@hardrock.com
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Profile bio
About Brian J. Bork
Award-Winning Marketing Executive & Visionary Business Leader20+ years of providing strategic vision & building cross-functional marketing teams that drive revenue growth for global brands including fortune 500 companies.A modern marketer with deep technology roots (holding an M.B.A. in Marketing & an M.S. in Information Technology emphasis on CRM). I fully utilize, comprehend, and lead companies into the digital and social media marketing movement while effectively building a team of high-performers to forward business objectives.Renowned for bringing crystal-clear solutions to transform legacy marketing practices to capitalize on technology & emerging media channels while evolving organizational capabilities to be agile, predictive / prescriptive, and more customer-centric than ever before. Deep expertise across multiple industry segments like Casino Gaming, Entertainment /Music, Hospitality, and Financial Services (Credit Card Banking).I orchestrate and build loyalty rewards programs (from ideation through architect, plan, design, implement, and grow) to support loyalty and revenue growth. • Grew MGM Resorts MLife program from 8M to 31Million members in <18 months & increased share of wallet 20%• At Capital One, developed a new customer acquisition strategy leveraging agile profiling & analytics to deliver a 40% lift in new customer acquisitions within 12 monthsA strategic leader with a keen understanding of today’s digital landscape far beyond tactical execution, I lead marketing strategy and build cross-functional teams (from 5 – 150 FTEs) that leverage technology, emerging media channels, and the sea of consumer data to increase consumer engagement and drive revenue growth for top tier global brands.▬▬▬▬▬▬▬▬▬▬▬▬▬To learn more about my experience in the digital marketing space, please feel free to connect with me on LinkedIn or contact me directly.✉ brianjbork@yahoo.com
Listed skills include Marketing Strategy, Crm, Strategy, Marketing, and 46 others.
Current workplace
Brian J. Bork's current company
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12 roles · 29 years
Brian J. Bork work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Jan 2023 - Mar 2024
Senior Director Of Digital Strategy & Crm
Apr 2022 - Dec 2022
Senior Director Of Marketing
Part of shared marketing services that leads and plans marketing for three casino resorts in Coachella Valley!
Jan 2019 - Mar 2022
Vice President Marketing
- Hard rock International is a global leader in entertainment, hospitality, and music with 200+ venues including 24 hotels, 11 casinos, and 180 hard rock cafes a cross 74 countries.
- Increased gaming revenue 20% within 8 months
- Current plans call for $250 Million in capital to build-out additional facilities (hotel & entertainment venues) in Canada based on current success
Sep 2017 - Nov 2018
Vice President Loyalty & Digital Marketing Strategy
- Capital One is a Fortune 500 Financial Services organization with $25 Billion a year in annual revenue. Capital One specializes in credit cards, auto loans, banking, and savings products. Dubbed a Challenger Brand in.
- Formed employee-based communication platform based on new brand strategy driving 25% increase in NPS
- Increased media reach & frequency producing 5x ROI
- Redefined customer 360-profiles reducing campaign cycle from 8 weeks to 72 hours
- Developed “Digital Labs” – an agile pod environment for on-the-fly campaign testing which resulted in an increase in campaign electiveness that beat targeted uplift goal by 42%
- New credit card loyalty program lifted response rate 40% & increased spend 20%
Jan 2014 - Aug 2017
Chief Marketing Officer
Mohegan is the largest casino in the united states with over 350,000 square feet casino gaming floor, 38 restaurants, 3-entertainent venues including a 10,000 square feet arena and two hotels, and attracts 20 million adult visitors per year.Recruited from Las Vegas to rejuvenate marketing concepts and performance for the resort, which had been experiencing.
2012 - 2013
~1 yr
Chief Marketing Officer
- Recruited to turnaround the ailing Hard Rock Hotel & Casino, I became the Chief Marketing Officer and part of a newly assembled executive team charged with completely rebranding the company to reposition the HRHC back.
- Orchestrated a complete overhaul of HRH operation including all advertising, branding, marketing, loyalty, events, promotion, partnerships, and trade shows. Increased non-gaming revenue 1.8X and decreased OpX by ~ 16%.
2011 - 2012
~1 yr
Vp – Marketing Strategy ♦ Corporate Relationship Marketing ♦ Brand Transformation Strategist
- VICE PRESIDENT of MARKETING STRATEGY (2009 – 2011)Transformed the brand marketing strategy and operations by redesigning the corporate brand, launching a new loyalty rewards program (M life) for clients, and creating a.
- Grew MGM Resorts MLife program from 8M to 31Million members in <18 months & increased share of wallet 20%
- Developed the new MGM M life strategy, design and execution with MGM Corporate team, including revenue modeling and reinvestment strategies
- Implemented at MGM, new CRM infrastructure including campaign management, analytics software & data visualization to drive ease of results and insights
- Implemented real-time marketing leveraging rules-based marketing for brand-building and cross sell opportunities Developed new revenue models putting a new lens on non-gaming revenue as the way “gaming industry” was.
- Led teams with average size of 35, direct reports around 5, and budgets ranging from $15 million to $150 million – average advertising budget of $20 millionADDITIONAL ROLES HELD
2006 - 2011
~5 yrs
Vice President – Marketing ♦ Transformational Leader Of Marketing Departments ♦ Predictive Modeling
Formerly Harrah’s Entertainment, Caesars operates 50 resort casino destinations, seven golf courses, and branded entertainment and gaming events (like the World Series of Poker), generating a combined $4.8 Billion a year in revenue. Oversaw marketing at 3 different hotel, casino destinations within Harrah's Organization. Specifically tasked with.
2001 - 2006
~5 yrs
Consultant ♦ Customer-Centric Service Line ♦ Crm Strategy Practice ♦ Client-Based Marketing
CRM Line of Business▬▬▬▬▬▬▬▬▬▬▬▬▬
1999 - 2001
~2 yrs
Account Executive ♦ Account Planner
▬▬▬▬▬▬▬▬▬▬▬▬▬ If you are interested in learning more about my involvement in these areas, please request my resume for a detailed list of accomplishments.
1997 - 1998
~1 yr
3 education records
Brian J. Bork education
Master Of Business Administration (M.B.A.), Marketing – Advertising Strategy
Pepperdine Graziadio Business School
Master Of Science (M.S.) / Msit, Information Technology – Crm & E-Commerce
University Of Denver - Daniels College Of Business
Bachelor Of Science (B.S.), Finance & Marketing
Bradley University
FAQ
Frequently asked questions about Brian J. Bork
Quick answers generated from the profile data available on this page.
What company does Brian J. Bork work for?
Brian J. Bork works for Cherokee Nation Entertainment.
What is Brian J. Bork's role at Cherokee Nation Entertainment?
Brian J. Bork is listed as Chief Marketing Officer at Cherokee Nation Entertainment | MBA, Marketing Communications, CRM at Cherokee Nation Entertainment.
What is Brian J. Bork's email address?
AeroLeads has found 2 work email signals at @hardrock.com for Brian J. Bork at Cherokee Nation Entertainment.
What is Brian J. Bork's phone number?
AeroLeads has found 6 phone signal(s) with area code 804, 312, 703, 702, 877 for Brian J. Bork at Cherokee Nation Entertainment.
Where is Brian J. Bork based?
Brian J. Bork is based in Las Vegas, Nevada, United States while working with Cherokee Nation Entertainment.
What companies has Brian J. Bork worked for?
Brian J. Bork has worked for Cherokee Nation Entertainment, Rush Street Gaming, Llc, Agua Caliente Casinos, Hard Rock International, and Capital One.
How can I contact Brian J. Bork?
You can use AeroLeads to view verified contact signals for Brian J. Bork at Cherokee Nation Entertainment, including work email, phone, and LinkedIn data when available.
What schools did Brian J. Bork attend?
Brian J. Bork holds Master Of Business Administration (M.B.A.), Marketing – Advertising Strategy from Pepperdine Graziadio Business School.
What skills is Brian J. Bork known for?
Brian J. Bork is listed with skills including Marketing Strategy, Crm, Strategy, Marketing, Advertising, Direct Marketing, Database Marketing, and Leadership.
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