Brian J. Bork Email & Phone Number

Catoosa, Oklahoma, Us

Chicago, Il, Us

Rancho Mirage, Ca, Us

Rancho Mirage, Ca, Us

Part of shared marketing services that leads and plans marketing for three casino resorts in Coachella Valley!

Davie, Fl, Us

Hard rock International is a global leader in entertainment, hospitality, and music with 200+ venues including 24 hotels, 11 casinos, and 180 hard rock cafes a cross 74 countries. • Increased gaming revenue 20% within 8 months• Current plans call for $250 Million in capital to build-out additional facilities (hotel & entertainment venues) in Canada based on current success

Mclean, Va, Us

Capital One is a Fortune 500 Financial Services organization with $25 Billion a year in annual revenue. Capital One specializes in credit cards, auto loans, banking, and savings products. Dubbed a Challenger Brand in Banking and Credit Card Services, today Capital One is among the top-10 largest banks in the United States based on deposits.Recruited to redefine Capital One’s brand strategy and facilitate the transformation of loyalty & experiential marketing to efforts to drive brand engagement, digital adoption, and high spend/share of wallet. Held a multi-functional senior-leadership-level role responsible to: lead brand strategy and customer acquisition & engagement efforts in three different areas of Capital One’s Credit Card business: (1) branded book, (2) international, (3) card partnerships. KEY WINS & EFFICIENCES• Formed employee-based communication platform based on new brand strategy driving 25% increase in NPS • Increased media reach & frequency producing 5x ROI• Redefined customer 360-profiles reducing campaign cycle from 8 weeks to 72 hours• Developed “Digital Labs” – an agile pod environment for on-the-fly campaign testing which resulted in an increase in campaign electiveness that beat targeted uplift goal by 42%• New credit card loyalty program lifted response rate 40% & increased spend 20%• Reduced credit card application abandonment by 50% through new online product creation that shortened qualification process, increased new customer sign-ups by 30%, and better matched customer preference with credit card type

Uncasville, Ct, Us

Mohegan is the largest casino in the united states with over 350,000 square feet casino gaming floor, 38 restaurants, 3-entertainent venues including a 10,000 square feet arena and two hotels, and attracts 20 million adult visitors per year.Recruited from Las Vegas to rejuvenate marketing concepts and performance for the resort, which had been experiencing 33% decline in revenue from increased competition. I reported directly to the CEO, serving as Chief Marketing Officer on a joint initiative to identify critical success factors to refocus the marketing vision, realign marketing strategies, and implement key initiatives for turnaround change.KEY WINS Constructed successful integrated marketing plan, developed & launched new loyalty program, as well as constructed an entirely new digital footprint (web, mobile, APP) propelling brand metrics to all-time highs across customer impressions, engagement, and conversiono Stabilized revenue from multi-year decline to realize a 10% uplift within three quarters

Las Vegas, Us

Recruited to turnaround the ailing Hard Rock Hotel & Casino, I became the Chief Marketing Officer and part of a newly assembled executive team charged with completely rebranding the company to reposition the HRHC back to premier brand status. KEY WINS & EFFICIENCESThe team quickly set in motion to realign business strategy, implement CRM technologies, overhaul the rewards program, and launch new products during the rapidly successful marketing transformation to “bring the edge and attitude” back to the Hard Rock.• Orchestrated a complete overhaul of HRH operation including all advertising, branding, marketing, loyalty, events, promotion, partnerships, and trade shows. Increased non-gaming revenue 1.8X and decreased OpX by ~ 16%, increasing profitability 10%

Las Vegas, Nevada, Us

VICE PRESIDENT of MARKETING STRATEGY (2009 – 2011)Transformed the brand marketing strategy and operations by redesigning the corporate brand, launching a new loyalty rewards program (M life) for clients, and creating a new CRM environment.KEY WINS & EFFICIENCES• Grew MGM Resorts MLife program from 8M to 31Million members in <18 months & increased share of wallet 20%• Developed the new MGM M life strategy, design and execution with MGM Corporate team, including revenue modeling and reinvestment strategies• Implemented at MGM, new CRM infrastructure including campaign management, analytics software & data visualization to drive ease of results and insights• Implemented real-time marketing leveraging rules-based marketing for brand-building and cross sell opportunities Developed new revenue models putting a new lens on non-gaming revenue as the way “gaming industry” was shifting – developing new profitable segments to target• Led teams with average size of 35, direct reports around 5, and budgets ranging from $15 million to $150 million – average advertising budget of $20 millionADDITIONAL ROLES HELD• Vice President of Marketing Beau Rivage & Gold Strike Casino• Executive Director of Advertising & Communications Beau Rivage & Gold Strike CasinoKey Accomplishments• Built a production team of seven into a full advertising team of 18 and brought direct marketing in-house to partner with our brand agency to develop the brand identity of both properties.• Re-opened in 2007 to the most successful year ever (post Hurricane Katrina)Awards Earned:4 American Gaming Association Awards 24 Mississippi Gulf Coast American Advertising / ADDY® Awards

Las Vegas, Nv, Us

Formerly Harrah’s Entertainment, Caesars operates 50 resort casino destinations, seven golf courses, and branded entertainment and gaming events (like the World Series of Poker), generating a combined $4.8 Billion a year in revenue. Oversaw marketing at 3 different hotel, casino destinations within Harrah's Organization. Specifically tasked with turn-around marketing efforts at properties that had been facing significant revenue declined. Successfully achieved all growth metrics through implementing SAS based predictive modeling and Cognos-based reporting (at Harrah’s) to drive optimal segmentation, targeting and marketing reinvestment.

Dublin 2, Ie

CRM Line of Business▬▬▬▬▬▬▬▬▬▬▬▬▬

▬▬▬▬▬▬▬▬▬▬▬▬▬ If you are interested in learning more about my involvement in these areas, please request my resume for a detailed list of accomplishments.

Master Of Business Administration (M.B.A.), Marketing – Advertising Strategy

Master Of Science (M.S.) / Msit, Information Technology – Crm & E-Commerce

Bachelor Of Science (B.S.), Finance & Marketing