• Established and maintained relationships with such clients as the Patron Spirits Company, ART Plumbing & Heating, GAMO Outdoor and local Realtors and Restaurants. • Brought aboard new customers, making sure each category would not compete with another to ensure customer loyalty. • Created and launched advertising campaigns using Google AdWords and Social Media Advertising to obtain new clients. • Created ad campaigns on both local and national scales consisting of many different formats from digital ads, social media messaging, banners, store-fronts, event décor, print ads and promotional items. • Directed both on and off site photoshoots consisting of product in both a silhouette and lifestyle setting as well as event photography for clients.• Worked directly with vendors such as printers and promotional item manufacturers to ensure all projects would be delivered on-time while adhering to a client specified budgets making sure profitability was also gained. • Wrote copy for national ad campaigns, social media, catalogs, web sites, presentations, press releases, point of purchase signage and all other promotions.• Performed product research in American, Asia & Mexico markets for custom manufacturing, printing and maximum quote negotiations and project profitability.

• This is a highly coveted position which normally takes 3-6 years of service to acquire - I was able to obtain in 5 months based on my overall experience and proven track record of excellence in sales, credit aquasition and customer service and obtainment.• Oversaw the daily management and mentorship of 4 specialty sales associates in major appliances and millwork while also managing 3 Kitchen Designers and 2 full time customer service associates.• Was responsible for maintaining stock and making sure products were in-store in coordination with corporate advertising releases. • Created marketing pitches for associates for acquiring credit and the sale of Lowes protection plans. My efforts brought my store to number one in the district, 50 nation wide.• Created staff schedules, attended weekly managers meetings and other daily housekeeping tasks.• Performed weekly cycle counts to ensure inventory accuracy and reduce shrink rates.• Member of the safety team.• Created custom in-store signage as needed using Adobe Creative Suite.• Learned opening, closing and overnight MOD processes and reporting.• Participated in the Lowe's Give Back program, working with local charities.

• Drove Pro sales by visiting companies and promoting Lowe’s.• Served as the store expert in the ProServices department by providing detailed product information to both customers and my peers.• Promoted and recommended products, plans, and installation services that matched customer needs.• Informed customers on pricing, options and status of pending orders. • Generated leads and conducted sales activities and built relationships with customers.• Kept shelves stocked and correctly displayed.• Coordinated successful completion of projects and orders including: entering new orders for customers, reaching out to vendors on special orders, tracking and fulfilling orders, and resolving issues.

• Member of the Senior Leadership Team and reported to the CEO• Planned and produced all merchandising for all of Allen Furniture stores throughout China as well as the US product line and all US customers• Designed and launched the Allen Home showrooms in the US: - Negotiated All Leases and Advertising Contracts. Oversaw the creation of all point-of-purchase signage, on-floor merchandising and sales materials including catalogs, price lists, sales sheets, advertising & e-mail blasts. Aligned freight shipments, ensuring the products arrived and left on-time as most of our shows and events were back-to-back. • Managed multiple marketing projects daily, consisting of Trade-Show set-up, Media Planning and Execution - Graphic and Web Design, Photography, Printing and Production• Identified strengths and weaknesses for The Allen Group and developed a multi-level Marketing Plan that detailed strategies and step-by-step action plans consisting of warehousing, US culture, product design, pricing, brand messaging, creative, sales lead development, sales tactics and cost reductions and increases.• Performed research consisting of focus groups, web analytics, surveys, trend forecasting and store walks.• Led the company to very successful product lines and secured several “Best Of Market” awards. • Implemented cutting edge demographic targeted retail packaging.• Reduced costs and increased quality by reallocating unused space in our China headquarters to accommodate a large photography studio. • Lead a team of 9 in China while cross managing a staff of up to 50+ people• Managed e-commerce portals ensuring copy and imaging was correct thus reducing returns and increasing sales. • Wrote and distributed all press releases. • Set-up, managed and attended trade-shows including the Canton Fair, Jin Han Fair, All four major Furniture Markets, Atlanta Gift Show and The National Hardware Show.• Created, implemented yearly marketing budget.

• Member of the Senior Leadership Team and reported to the CEO• Planned and managed a marketing budget.• Reduced costs of current marketing efforts to fund new digital marketing strategies which directly lead to the company’s “Most Profitable Month”.• Created strategies that decreased high inventory through geo targeting.• By implementing strategies that included bringing our fulfillment center in-house I created jobs for X’d out employees who were re-purposed to run the fulfillment center reducing costs by $58,000 yearly• Re-branded 9 brands in just under a year and a half.• Led 19 direct reports, cross managed over 70+ professionals.• My participative management style made my employees feel important & love their job.• I increased print circulation by 267%, Online circulation by 155%, Facebook by 255%, Twitter by 96% and Pinterest by 571%• Implemented Qualitative and Quantitative research methods using Google Analytics, focus groups and Survey Monkey.• By utilizing my research the company launched 2 new categories: “Safer Socket” and “Fantasy Garage”.• Developed the brand standards and mission/value statements. • Planned all corporate events. • Negotiated all showroom leases, securing the lowest cost per square foot and escalation rate• Created, implemented and managed the yearly marketing budget of over $2 million dollars consisting of department salaries, advertising costs, trade-show spending, showroom leases, marketing materials, sales and marketing travel expenses, memberships, events, external vendors and special projects. • Held weekly marketing meetings to ensure departments goal were being met on time, as well as bi-weekly sales meetings to make sure the sales reps were getting immediate help with any customer issues or advertising and signage needs.• Was directly responsible for television product placement on shows such as “Love It, or List It” on HGTV and many more. Also placed one of our products in the movie “The Wedding Ringer”.

• Member of the Senior Leadership Team and reported to the CEO• Designed, implemented and facilitated the yearly marketing and creative plan consisting of strategies that involved gaining more market share, brand awareness, social media presence, public relations, pricing and inventory reductions.• Pioneered DECOLAV’s reputation for being “Ahead Of The Trend” which led to multiple Editors and Publishers reaching out yearly to gain an overall Trend Forecast which was then published.• Created the FF&E brand Suite Simplicity from the ground up, while also re-branding the DECOLAV Hospitality and the consumer facing DECOLAV brands.• Built 4 websites. Worked with SEO professionals to maintain top placement with the implementation of industry leading "key-words".• Built a strong presence with Publishers, Editors, Reporters and Ad Reps growing circulation.• Launched the company into Social Media . • Worked with the Trade-Show Director on planning company’s events.• Partnered with outside vendors.• Performed various research to gain market perspective.• Managed China staff charged with such projects as packaging manufacturing, photography and promotional items.• Implemented strategies that focused on “Home Improvement Shows” and was able to secure DECOLAV a reoccurring spot on “Bath Crashers”. • Was the press and media point person. • Attended major industry shows like BITAC and HOTEC.• Traveled to China annually to perform a 3-week photo shoot.• Wrote copy on an as needed basis.• Performed product research on an as needed basis .• I was as the main retail merchandising contact for stores such as The Home Depot, Lowes Home Improvement, Ferguson, Sam’s Club and Costco. • Created sales materials such as yearly catalogs, websites, national ad campaigns, trade-show graphics, in-store signage, sales sheets, presentations and other various materials as needed.• Developed the company’s mission and value statements

• Worked directly with nationally based franchise customers on the development and design of corporate approved 4 color creative. • Once creative was approved, I worked with local franchise owners to create custom black plate offers which were then distributed by local Gannett and Non-Gannett newspapers. • Wrote and edited copy for national campaigns.• Worked with senior staff from concept to completion of all new business development ideas.• Due to my vast experience in the printing industry, I responsible for proofing and delivering all creative to our off-site printer. • Was elected first contact IT due to my deep understanding of the Macintosh OSX platform.

• Designed dynamic advertising for the top 9 sales reps serving both national and local clients.• My deigns stopped one Pruitt Real Estate from pulling there $150K dollar advertising contract. I then was the only designer allowed to work with Michael Pruitt and actually sold him more advertising in the paper increasing his contract to almost $200K.• Worked with NASA on the Apollo 11 Commemoration book. This design went on to win a Gold Medal Addy Award and gained the attention of Buzz Aldrin and Hillary Clinton.• Wrote and edited copy for local campaigns.• Won Designer of the month 4 moths in a row.• Worked directly with outside vendors, such as photographers and stylists, on my client’s behalf to deliver their vision.• Organized my daily and weekly work flows to be sure strict deadlines were met• Was directly involved with the development of new business by defining my client’s visions with speculative advertisements• Was responsible for checking quality of printed ads and collecting them for commissions.

• Designed dynamic advertising for sales reps servicing local clients
• Wrote and edited copy for local campaigns
• Worked directly with Human Resources on the promotion of internal campaigns
• Organized my daily and weekly work flows to be sure all deadlines were met
• Was directly involved with the development of new business by defining my clients visions with speculative advertisements