- Building partnership & business strategies that incorporate branding, modeling, platform and distribution channels to achieve business goals: increase revenue, user base.- Working with the BOD to release projects including Fintech, Digital Product, Membership & Loyalty Platform, E-Commerce & Affiliate model.- Developing new business opportunities by researching industry trends, identifying potential markets, and analyzing market needs at Financial Service, Fintech, Membership & Loyalty- Developing and implementing strategies to drive growth and profitability of the services business, working collaboratively with cross-functional, partners networks including tech, product, marketing, financeAchievement:- Releasing vani app version 2.0 with profitable model

- Building partnership & business strategies that incorporate branding, modeling, platform and distribution channels to achieve business goals: increase revenue, user base.- Giving the strategy to expand merchant network including: F&B, Retail, Entertainment & E-commerce- Researching, analyzing, and understanding industry trends, competitors to develop and implement sales strategies and plans in key verticals.Achievement:- Release partnership model with outstanding POS companies: iPOS. KAS. LOOP POS, PosApp- Commercial model with affiliate, coupon & promotion distribution channel

- Developing automate manual processes and expand SME's customer reach with UOB BizSmart, a suite of digital solutions designed to help SME enjoy greater efficiency and savings.- Developing Loyalty, Membership, Partnership Strategies.- Sourcing new partners and executing exciting partnership solutions for SME such as Accounting, E-invoice, HR and Payroll, Logistic, Point of Sale, etc. Collecting to ecosystem in order to serve SME.- Making strategic alliances cooperates with new partners to develop strong relationships and improve a bank’s efficiency.- Managing projects and budgets, negotiating agreements to reach a fair deal, managing coworkers and teamwork, and developing business plans to reach long-term goals.Achievement:- Outstanding Merchant/Partner Acquisition: Payoo, WorkIT, Bizzi, Cyber Lotus-Launching BizSmart Project at SME Application

- Planning and managing execution of IMC including Branding Campaign, Digital and Social.- Building and analyzing data through out CRM and loyalty programs- Connecting merchants into ecosystem of product- Developing Loyalty, Membership, partnership Strategies.- Developing different industries of social communities.- Training, coaching social learning courses.- Working with Brand for sponsor projects, viral campaigns.- Analyzing figures of market development, reporting to BOD- Outstanding Projects: Ghiền Đà Lạt, Ở Nhà Vui Thấy Bà, Chị Em Mần Đẹp, Việt Nam Ơi, Vũ Trụ GenZ

- Responsible for setting Content, Marketing, Branding, Business strategy and driving the growth of Group- Developing Loyalty, Membership, partnership Strategies.- Responsible for coordinating Community Activities (Workshop, Charity, Co-Operation)- Reaching 600,000 Members, no.1 Food communities in 2019 F&B Community Saigon Ùm... is well known which is the biggest community on Facebook at that time with 600,000 members. Saigon Ùm... is the channel where reviewers can share information about restaurants, food locations and how their tastes.

- Responsible for Content strategy at Playlist Project.- Working with Artists, Creators before lauching products.ZingMP3 was launched in August, 2007, currently consisting of 2 versions: website and app on the iOS, Android and Windows Phone platforms. Zing Mp3 application on smartphone has been one of the few most frequently downloaded ones in Vietnam in the past few years. When it was brought onto the mobile platform, Zing MP3 was an outstanding app of Vietnam.

- Working with Global partner for creating and monitoring dashboard, tracking tool of Global ads networks system as Facebook, Google, Affiliate- Responsible for setting Marketing, Business strategy and driving the growth of Zalo's global user base- Zalo Myanmar reach 2.5 million of users (in 8 months)

- Support business development and distribution channels for web and mobile products: Zalo, Zalo sticker, Zalo Official Account, Laban.vn, Laban Key, Bao Moi, Mobile content etc...- Plan communication campaigns using local channels to deliver our product's messages to target audience.- Manage & execute digital marketing campaigns on social media platforms.- Working with external agencies to devise a campaign that meets our product ‘s strategy & budget.User behavior research & analyst in oversea market.- Monitor & follow up the execution team from online teams, offline teams, to design team to run marketing campaigns reaching target KPI.- Monitor and evaluate Marketing Plan to ensure maximum performance.- Checking and reporting on the campaign's progress.- Coordinate & support with Product and local Marketing teams to discuss their needs.