Brian Burdick Email & Phone Number

Mountain View, Ca, Us

Lead Product Management for Google’s Automated Bidding, Targeting, and Creative Optimization for Search Advertising.

Seattle, Wa, Us

Lead cross-functional team of product, science, engineering, and operations with deep expertise in economics, machine learning, computer vision, operations research, and large scale engineering to tackle some of Amazon's toughest challenges.

Seattle, Wa, Us

Led product management, engineering, science, and operations responsible for Amazon's experimentation platform (Weblab), Amazon.com clickstream data backplane, and associated analytics systems used for data-driven decision making.

After a personal experience with cancer in a family member, I founded a Benefit Corp which developed a mHealth platform for personalized patient education and clinical trial management. Completed randomized pilots offered to cancer patients at the SCCA in Seattle and at the CTRC in San Antonio.

San Francisco, Ca, Us

WideOrbit processes over $37 billion dollars in broadcast ad spot media with over 93% of local broadcast stations, 33% of cable networks, and 50% of radio stations. I led the team to design, develop, and launch a broadcast media advertising marketplace which has over $20 billion dollars of media purchasable. This consisted of a 300+ person cross-discipline team of product, engineering, marketing, and sales.

Responsible for product, engineering, science, and media operations. I led the team to develop a platform that auto-targeted TV audiences with television ad spots by profiling a brand's customers with thousands of behavioral attributes, matching them to similar audiences from cable-set-top box data, and automatically creating science-oriented broadcast media plans. We grew the business from nothing to over $40 million in media before being acquired by AOL.

Irvine, Ca, Us

Specific Media was the largest independent online advertising network, reaching 148 million visitors monthly (Comscore). At Specific, I led Product Management, Engineering, Science, and QA teams of ~250 people. We grew revenue grew by 50% (+$50mm), doubled ad serving capacity, and launched Europe operations. This was accomplished via re-platforming ad serving from 3rd party ad-tech to completely owned and operated in under a year. This included campaign management, distributed analytics, real-time ad-serving, targeting, and internationalization. My work using Comscore data to develop demographic models also resulted in my invitation to be on Comscore's Board of Advisors.

Redmond, Washington, Us

Responsible for program management, engineering, science, and QA for a team of around 50 people. I set the vision and led execution for the first real-time bidding online ad exchange including underlying protocol mechanics, auction design, and identity synchronization which were adopted industry-wide later as part of the RTB protocol.

Redmond, Washington, Us

Founding member of Microsoft AdCenter / Bing Ads and led from inception through launching in more than ten international markets and billions of dollars in annual revenue. I led the product roadmap and science for paid search auction design, click prediction, matching, NLP/relevance, campaign management user interface, price/inventory estimation, and editorial approval systems. I Invented Bid Boost (now widely used as Google Bid Adjustments) functionality among innovations first seen in AdCenter.

Redmond, Washington, Us

Led technical program management for MSN data warehousing group. Responsible for building data warehouses for MSN web-tracking - including all MSN touchpoints for page views, clicks, sessions, etc. Built tracking system to scale to tens of billions of events aggregated on an hourly basis per day and web-based front-end/visualization for making results useful. Also built CRM system for all MSN visitors and targeted email system utilizing predictive modeling on opens/clicks for MSN customer marketing/retention of product purchasers. Built MSN conversion tracking/funnel reporting system. Was only person singled out for individual public recognition for outstanding innovation on behalf of Microsoft out of division of 1600 people in Q3 2002 (ISMP Innovation Award).