Brian Burdick Email and Phone Number
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Customer-centric product, science, and engineering leader specializing in applying machine learning, data, and economics to improve products.* Experience leading customer-focused product strategy, scientific differentiation, engineering execution, and marketing GTM for teams up to 350 people * Experience in leading multiple products from inception to multi-country, multi-billion dollar impact.* Experience infusing machine learning, market-design, experimentation, and econometrics into multiple products at scale. * Proven innovator including the invention of Real-Time Bidding (RTB) in the online advertising field and inventor of 38 pending or granted patents
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Sr Director, Product - Search Ad AutomationGoogle Dec 2020 - PresentMountain View, Ca, UsLead Product Management for Google’s Automated Bidding, Targeting, and Creative Optimization for Search Advertising.
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Director, Core AiAmazon Apr 2019 - Nov 2020Seattle, Wa, UsLead cross-functional team of product, science, engineering, and operations with deep expertise in economics, machine learning, computer vision, operations research, and large scale engineering to tackle some of Amazon's toughest challenges. -
Director, Customer Behavior & ExperimentationAmazon Jan 2018 - Mar 2019Seattle, Wa, UsLed product management, engineering, science, and operations responsible for Amazon's experimentation platform (Weblab), Amazon.com clickstream data backplane, and associated analytics systems used for data-driven decision making.
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Founder / CeoMequantive Pbc 2016 - 2018After a personal experience with cancer in a family member, I founded a Benefit Corp which developed a mHealth platform for personalized patient education and clinical trial management. Completed randomized pilots offered to cancer patients at the SCCA in Seattle and at the CTRC in San Antonio.
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Executive Vice President Of Digital And ProgrammaticWideorbit May 2013 - Dec 2015San Francisco, Ca, UsWideOrbit processes over $37 billion dollars in broadcast ad spot media with over 93% of local broadcast stations, 33% of cable networks, and 50% of radio stations. I led the team to design, develop, and launch a broadcast media advertising marketplace which has over $20 billion dollars of media purchasable. This consisted of a 300+ person cross-discipline team of product, engineering, marketing, and sales. -
Chief Technology OfficerPrecisiondemand (Acquired By Aol) Jul 2009 - Mar 2013Responsible for product, engineering, science, and media operations. I led the team to develop a platform that auto-targeted TV audiences with television ad spots by profiling a brand's customers with thousands of behavioral attributes, matching them to similar audiences from cable-set-top box data, and automatically creating science-oriented broadcast media plans. We grew the business from nothing to over $40 million in media before being acquired by AOL.
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Senior Vice President - Product DevelopmentSpecific Media Jun 2008 - Jul 2009Irvine, Ca, UsSpecific Media was the largest independent online advertising network, reaching 148 million visitors monthly (Comscore). At Specific, I led Product Management, Engineering, Science, and QA teams of ~250 people. We grew revenue grew by 50% (+$50mm), doubled ad serving capacity, and launched Europe operations. This was accomplished via re-platforming ad serving from 3rd party ad-tech to completely owned and operated in under a year. This included campaign management, distributed analytics, real-time ad-serving, targeting, and internationalization. My work using Comscore data to develop demographic models also resulted in my invitation to be on Comscore's Board of Advisors. -
Product Unit Manager / Cto, Adecn (Online Ad Exchange)Microsoft 2007 - 2008Redmond, Washington, UsResponsible for program management, engineering, science, and QA for a team of around 50 people. I set the vision and led execution for the first real-time bidding online ad exchange including underlying protocol mechanics, auction design, and identity synchronization which were adopted industry-wide later as part of the RTB protocol. -
Principal Group Progam Manager, Adcenter (Bing Ads)Microsoft 2003 - 2007Redmond, Washington, UsFounding member of Microsoft AdCenter / Bing Ads and led from inception through launching in more than ten international markets and billions of dollars in annual revenue. I led the product roadmap and science for paid search auction design, click prediction, matching, NLP/relevance, campaign management user interface, price/inventory estimation, and editorial approval systems. I Invented Bid Boost (now widely used as Google Bid Adjustments) functionality among innovations first seen in AdCenter.
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Lead Program ManagerMicrosoft 1998 - 2003Redmond, Washington, UsLed technical program management for MSN data warehousing group. Responsible for building data warehouses for MSN web-tracking - including all MSN touchpoints for page views, clicks, sessions, etc. Built tracking system to scale to tens of billions of events aggregated on an hourly basis per day and web-based front-end/visualization for making results useful. Also built CRM system for all MSN visitors and targeted email system utilizing predictive modeling on opens/clicks for MSN customer marketing/retention of product purchasers. Built MSN conversion tracking/funnel reporting system. Was only person singled out for individual public recognition for outstanding innovation on behalf of Microsoft out of division of 1600 people in Q3 2002 (ISMP Innovation Award).
Brian Burdick Skills
Brian Burdick Education Details
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Texas Mccombs School Of BusinessInformation Systems
Frequently Asked Questions about Brian Burdick
What company does Brian Burdick work for?
Brian Burdick works for Google
What is Brian Burdick's role at the current company?
Brian Burdick's current role is Sr Director, Search Ad Automation at Google.
What is Brian Burdick's email address?
Brian Burdick's email address is br****@****ail.com
What is Brian Burdick's direct phone number?
Brian Burdick's direct phone number is +192564*****
What schools did Brian Burdick attend?
Brian Burdick attended Texas Mccombs School Of Business.
What are some of Brian Burdick's interests?
Brian Burdick has interest in Enjoy Playing Softball, Bicycling, Snow Skiing.
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Brian Burdick has skills like Automobile, Automotive, Customer Satisfaction, Automotive Repair, Vehicles, Customer Service, Brake, Ase Certified, Automotive Aftermarket, Suspension, Powertrain, Parts.
Who are Brian Burdick's colleagues?
Brian Burdick's colleagues are Jonathan Durand, Fuiying Y., Kotha Vishnu, Abdou Abdou, Abdul Razaq, Jemimah Shaw, Alex Mcgraw.
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