I'm a brand and integrated marketing leader who builds purpose-driven brands that emotionally connect with customers while delivering measurable business growth.My global career at Amazon, Chevrolet, Philips and McDonald's has centered on full-funnel marketing - from developing compelling brand positionings and storytelling to executing cross-channel campaigns that drive results at every stage of the customer journey.Whether launching innovative new-to-world products or reimagining established brands, I excel at crafting strategies that blend brand building with performance marketing, social community development, and data-driven audience targeting. I champion consumer-led, culturally relevant brand storytelling while ensuring it converts to tangible business outcomes.My expertise extends to leading brand strategy initiatives at companies with a strong global parent brand, including naming development, brand architecture, and brand stewardship models.Colleagues know me as an empathetic leader dedicated to developing high-performing teams, a strategic thinker who looks around corners, and a champion of breakthrough creative that connects with customers.Keywords: brand marketing, integrated marketing, performance marketing, social community development, influencer activation, brand/product positioning, brand stewardship, naming, brand architecture, brand storytelling, campaign development/execution, creative content/assets development, product launches, media/go-to-market planning, audience strategy, marketing budget allocation/reporting, agency management.