Brian Caffarello Email & Phone Number

Seattle, Wa, Us

Spokane, Washington, Us

Partner with and advise startups and scaling companies on brand, marketing and GTM strategies.

Seattle, Wa, Us

Luna is Amazon’s new cloud gaming service (device plus subscription business model) that allows customers to stream games like they stream movies.•Developed from the ground up, the Luna brand positioning, identity, and name, effectively driving decisions with senior stakeholders.•Led and mentored a cross-functional team responsible for full-funnel integrated marketing, including campaign development, performance marketing, social media, influencer partnerships, audience targeting, media planning,budget allocation and reporting, brand strategy and governance, and creative assets production.•Oversaw full-funnel, integrated marketing campaign development for the launch of the service and game controller, new feature introductions, quarterly brand awareness campaigns and seasonal promotions.•Responsible for the Luna marketing budget; drove ad spend discussions with finance leadership, identifying metrics across the marketing funnel and establishing goals against CAC and LTV.

Detroit, Michigan, Us

•Led Chevrolet’s internal brand content studio tasked with developing global social brand campaigns to build brand consideration in the top 10 global markets.•Oversaw General Motors first-ever global brand campaign development with Facebook’s Creative Studio resulting in “New Year New Roads” campaign: --2017 Cannes Lions Awards nomination. --Profiled by Sheryl Sandberg as best-in-class platform mobile campaign example at 2017 Cannes Lions Awards.•Initiated and sold-through new global collaborative campaign development process, resulting in: --Leading strategy and creative development of the 2018 Chevrolet Equinox global launch campaign, leveraged by multiple markets. --$3M production savings and creative that tested above GM benchmarks.•Demonstrated strong relationship-building and influencing skills to sell-through content programs and campaigns to country marketing directors.

Amsterdam, Noord-Holland, Nl

Philips is a global manufacturer of healthcare, personal care, and household products (€17B revenue).•RESULTS: Launched Philips new device-based skincare category. Established Philips as a leader in the category, contributed to building a €70M annual revenue organization in less than three years.•Directed brand strategy, value proposition development, and full-funnel integrated marketing/campaign development.

Detroit, Michigan, Us

•Directed Chevrolet Europe advertising strategy and integrated marketing campaign development across 32 markets and eight carlines. •Developed the Chevrolet Europe brand positioning and identity. Oversaw deployment to 800 employees.

•RESULTS: Supported annual Switzerland sales of 524M CHF and drove 10% increase in customer restaurant visits.•Led the development, production, and implementation of national advertising campaigns.•Managed the Switzerland launch of the worldwide brand campaign, "i'm lovin' it" across three regions/languages.

New York, Ny, Us

•Managed strategy and creative development of McDonald's brand, new product, sales promotions and Disney movie co-promotion campaigns.