Brian Canfield Email & Phone Number

Smithfield, Virginia, Us

Sales Director for Smithfield Specialty Food Group brands; including The Peanut Shop of Williamsburg and Smithfield Marketplace.• Grow existing accounts and expand market penetration for assigned channels.• Manages and develops sales team and Brokers; directs staffing, training and performance evaluations to develop and manage established sales programs.• Manage customer service team, catalog sales coordinators (E-commerce) and external sales broker’s network.• Responsible for all seasonal call center functions to include staffing, scheduling, training, and monitoring to ensure sales objectives are met and outstanding customer service is provided.• Provides reports as directed which includes monthly business and project status updates sales activity and volume reports, forecasts and pricing analysis reports.• Analyze changes in market dynamics and use data to adapt strategies as necessary to achieve increased sales volume and margin growth.• Establish and maintain productive long-term relationships with both internal and external decision makers within all functions and levels for key customers/clients.• Achievement of top line growth while maintaining profitability initiatives and objectives as derived by Executive Leadership Team

Carson City, Nv, Us

Eolia, Missouri, Us

A $154.5MM investment fund formed in 2014 by Advantage Capital and nine Farm Credit organizations through the Rural Business Investment Program, focused on making impactful investments to foster growth and job creation in rural communities.Oversee B2B strategic sales plan development and implementation for American Botanicals and Aloha Medicinal brands. Reviewed previous sales history and forecasted for 2023 contracts, developing action plans to target key accounts. Personally responsible for a 300+ product portfolio including botanicals, spices, citrus, tea bag cuts, carob and medicinal mushrooms.· Identified and followed-up on 250+ new leads via trade shows and cold-calling.· Acquired and grew new business across multiple accounts including ADM, DSM, Puratos, Agropur, JHD and Olde Thompson.· Integral contributor in the rebrand and go-to-market planning for Aloha Medicinals, taking brand from D2C to retail (currently calling on national chains in the specialty & pet channels and secured contract with Faire.com).· Establish relationships and negotiate contracts with recognized distributors.

Wayne, Pa, Us

Plant ingredient innovator, replacing eggs in baked goods and extending freshness under the brand Nouravant.Sales development for a novel, functional food ingredient: oversaw national account expansion, targeted large to small food & beverage manufacturers across the East Coast and established relationships with specialty ingredient distributors. Responsible for technology and product support across multiple industries as the technical sales representative for the company.· Pursued and secured new contracts with numerous food & beverage manufacturers including J&J Snack Foods, Jack-in-the-Box, Sheetz and Wawa.· Gathered, reviewed and responded to consumer feedback, spearheading the alteration of the Simple Cellulose product to a lighter color and rebranding as Nouravant (Maple Fiber) which became the company’s primary offering.· Managed relationship and collaborated with Real Good Food to review ingredients and usage rates to enhance ingredient performance, resulting in the reformulation of the entire product line.· Established relationships and oversaw contract negotiations with 3rd-party entities to utilize patented system, kicking off new projects and generating sustainable and long-term relationships.· Identified, interviewed, hired and onboarded a team of best-in-class regional brokers throughout the US as well as trained and mentored new company hires including a Food Scientist and a West Coast Sales Rep.

Gourmet nut and confectionery manufacturer, producing premium products including roasted peanuts, assorted nuts and seasonal peanut tins.Spearheaded and facilitated business expansion of existing accounts and identified new business opportunities throughout the US and Canada across conventional grocery, c-store, e-commerce, club and foodservice channels. Conducted all headquarter calls for corporate accounts including Kroger, Publix, Sam’s Club and Safeway. Developed and directed a team of best-in-class regional brokers.· Grew total business from $300K to $4.8MM during tenure.· Established & launched business with new accounts including HEB, Longo’s, Ingles Market, InterAmerica and Stop & Shop.· Created and implemented a new export private label program for Canada and grew private label sales with top grocery chains in North America from $1MM to $3MM.· Spearheaded military channel expansion, taking sales from $25K to $150K in year one.· Increased sales with Amazon from $40K to $400K.Created and developed a national distribution network with major distributors: DPI, UNFI and McClane.

Manufacturer of premium pound cakes, curds, jams and sauces.Generated sales with inactive and current customers as well as identifying and securing new account relationships throughout the US. Oversaw and trained customer service and inside sales staff. · Promoted the family line of products to existing accounts, increasing up-sales 12% and selling more flavors per customer.· Created incremental volume of $250K through innovative co-marketing programs with Smithfield Foods and Paula Dean.· Increased line sales by 25% through expanded distribution with Virginia Heritage, averaging 3 to 9 SKUs per account.· Collaborated on packaging design, product pricing, shipping strategies and order processing, resulting in an increase of off-season orders.

Bachelor’S Degree, Ebusiness Marketing

Education record