Brian Canfield Email & Phone Number

Smithfield, Virginia, US

• Sales Director for Smithfield Specialty Food Group brands; including The Peanut Shop of Williamsburg and Smithfield Marketplace.
• Grow existing accounts and expand market penetration for assigned channels.
• Manages and develops sales team and Brokers; directs staffing, training and performance evaluations to develop and manage established sales programs.
• Manage customer service team, catalog sales coordinators (E-commerce) and external sales broker’s network.
• Responsible for all seasonal call center functions to include staffing, scheduling, training, and monitoring to ensure sales objectives are met and outstanding customer service is provided.
• Provides reports as directed which includes monthly business and project status updates sales activity and volume reports, forecasts and pricing analysis reports.

Carson City, NV, US

Eolia, Missouri, US

A $154.5MM investment fund formed in 2014 by Advantage Capital and nine Farm Credit organizations through the Rural Business Investment Program, focused on making impactful investments to foster growth and job creation in rural communities.Oversee B2B strategic sales plan development and implementation for American Botanicals and Aloha Medicinal brands..

Wayne, PA, US

Plant ingredient innovator, replacing eggs in baked goods and extending freshness under the brand Nouravant.Sales development for a novel, functional food ingredient: oversaw national account expansion, targeted large to small food & beverage manufacturers across the East Coast and established relationships with specialty ingredient distributors..

Gourmet nut and confectionery manufacturer, producing premium products including roasted peanuts, assorted nuts and seasonal peanut tins.Spearheaded and facilitated business expansion of existing accounts and identified new business opportunities throughout the US and Canada across conventional grocery, c-store, e-commerce, club and foodservice channels..

Manufacturer of premium pound cakes, curds, jams and sauces.Generated sales with inactive and current customers as well as identifying and securing new account relationships throughout the US. Oversaw and trained customer service and inside sales staff. · Promoted the family line of products to existing accounts, increasing up-sales 12% and selling more.

Bachelor’S Degree, Ebusiness Marketing

Education record