Results-driven marketing executive specializing in scaling high-performing teams and driving growth for subscription-based and SaaS businesses.Currently VP of Marketing & Operations at Clarus Direct, I lead a multi-million dollar marketing budget and manage 20+ professionals across growth marketing, retention, and operations. Passionate about leveraging OKRs and agile marketing to deliver measurable outcomes and align cross-functional teams with strategic goals.Core strengths include:Growth Marketing Leadership: Expertise in customer acquisition, lifecycle marketing, and retention strategies to optimize LTV and reduce churn.Marketing Tech & Analytics: Skilled in platforms like Tableau, Salesforce, HubSpot, and Google Analytics to drive actionable insights and ROI.Testing & Experimentation: Champion of high-volume A/B and multivariate testing to inform data-driven decisions.Emerging Trends: Familiar with AI-driven marketing, Web3 strategies, and programmatic advertising for scalable innovation.I thrive at the intersection of strategy, creativity, and technology, empowering organizations to achieve growth and deliver exceptional customer experiences. Let’s connect to discuss how to optimize marketing organizations for impact and innovation.