As Vice President, Research Services at IIG, I'm focused on solving client business issues through creative, pragmatic research design, execution and analysis. IIG leverages industry-leading, in-house data collection, data analysis and reporting tools to provide innovative, integrated qual & quant solutions in... - Brand health - Brand & positioning development - Product development & positioning - Customer & employee experience - Advertising & promotions development / evaluation

As manager of rsg's Chicago office, I was focused on helping clients solve their business issues through creative research design, execution and analysis. rsg helps clients uncover breakthrough marketing insights using a range of innovative qualitative and quantitative approaches, including: prediction markets, psychoanalytics, ethnographies, differentiated segmentation, discrete choice modeling and other customized techniques.rsg's category expertise spans a number of sectors, including: CPG, food/beverage, alcohol, gaming, healthcare, technology, retail, financial services and more. rsg is firmly focused on approaches that reveal what truly drives consumer behavior so that we can better-predict future behavior versus just describing the past.

Key duties/ accomplishments included: sales and client service, establishing new product platforms, team and office management.

Led business intelligence function for Financial business unit including strategy consultation, competitive intelligence, and development and deployment of research systems and processes.• Designed, launched and directed corporate-wide competitive intelligence function.• Member and lead researcher of the Strategy & Solutions Development Task Force.• Member and lead researcher of Corporate Brand Steering Committee tasked with redesigning company’s brand. Directed multi-phased research program to guide brand re-development, assess brand equity and monitor market performance.

Rapidly promoted to lead day-to-day management of firm, including key account management, new business development, management of eight professionals and a $3M P&L.• Personally generated $1M+ in sales; more than doubled billings from key accounts in final year.• Expanded company client portfolio by penetrating utilities, tech / telecom and financial services categories.• Created new operational processes that improved workflow, staff efficiency and development.

• Managed market research including account planning, client service, program design and analysis.

Managed research function for new product area of Ameritech Small Business Services. Key duties/ accomplishments included establishing new product testing system to improve in-market performance, directing multi-phased program to increase customer share-of-wallet, conducting product and positioning research to operationalize segmentation.

Directed Corporate Market Research Department, providing market insights to investment, commercial and retail banking units of top financial services provider. Key duties/accomplishments included designed and directed company-wide loyalty program, established comprehensive communications research program to monitor corporate advertising, creating cost-effective market assessment program to understand financial needs of low-income consumers.