Brian Cassidy Email & Phone Number

Los Angeles, Ca, Us

Saint Louis, Mo, Us

Product Management over Ambetter’s marketplace / Individual and Family line of business portfolio.

Minnetonka, Mn, Us

Individual and Family Plans

Oakland, California, Us

Health Plan Product, Service & Administration Project Management & Business Support ServicesLed a team of 20 professionals responsible for large project and process improvement initiatives supporting the Individual and Family line of business (LOB) encompassing over 1 million members nationwide. Drove business policy, process, and system changes to support internal membership administration for accurate enrollment, renewal, billing, and invoice processing. Collaborated with third party vendors, IT and cross functional stakeholders spanning states/regions to deliver on major initiatives, strategic programs and projects adhering to SDLC. Oversaw maintenance and management of operational policies, as well as annual Open Enrollment / Renewal planning and execution program wide ensuring operational readiness with state-based exchanges (SBEs) and federally facilitated marketplaces (FFM), complying with regulatory entities, CMS, and DMHC.-Oversaw intake function for assessment and prioritization of more than 200 new work requests annually impacting the LOB translating to roadmap planning and implementation.-Oversaw member communication library with over 150 templates; coordinated with Marketing on changes to correspondence adhering to ‘clear and simple’ and regulatory guidelines.

Oakland, California, Us

Health Plan Product, Service & AdministrationPartnered with functional/regional partners to execute initiatives supporting operational readiness plans and change management for annual Open Enrollment and Renewal cycle activities. Led, guided, and supported a team of Business and Financial Analysts.-Headed process improvement activities, to enable more efficient operations involving enrollments, renewals, billing, and member maintenance activities for the Individual and Family line of business.

Oakland, California, Us

Health Plan Regulatory & Exchange OperationsOversaw an Affordable Care Act (ACA) Small Business compliance initiative, supporting both IT system and business changes; engaged cross functionally with Channel Strategy, Products/Benefits, and Training to fulfill regional/national strategic objectives. Consulted regional teams to identify scope, planning and implementation strategies for ACA projects. Ensured operational and market readiness to support quoting, selling, installing, and renewing employer groups on ACA compliant benefit plans. Managed a national team of 6 project managers and consultants supporting the Small Business Portfolio, with oversight to 5 regional project managers.-Led execution of the Affordable Care Act for the Small Group in regions outside of CA; drove business policy, process, and system changes to enable compliance, positioning the company to maximize retention of current business and leverage new growth opportunities.-Partnered with IT to understand and drive regional and national system impacts and remediation plans for sales and membership systems.-Engaged Compliance, Legal, Government Relations and Regulatory to understand ACA rules and regulations and translated into business requirements and opportunities. -Implementation efforts resulted in a successful year 1 enrollment period with no major regulatory/PR, market, operational, or financial issues. -Led go to market efforts for new sales and retention, focusing on participation in Small Business Health Options Program (SHOP) per state, marketing collateral development, communication and outreach, and web tools for employers and brokers.

Oakland, California, Us

Health Plan Marketing, Sales & Service Administration National Market ResearchSupported the market research needs of the employer, broker, and sales and account management functions for multiple lines of business. Developed, planned, and managed execution of complex research projects and programs. Managed project lifecycle from scoping, design, field management to final delivery of insights and recommendations. Consulted internally to understand primary business objectives, selected appropriate research methodology, designed research plans, oversaw fieldwork, and managed external vendors to ensure timely delivery of projects. Performed high level quantitative and qualitative analysis for regional and program wide project and interpreted and communicated key findings and recommendations to internal departments. Managed market research vendors and agency relations. - Collaborated with functional leaders to evaluate primary and secondary research needs and integrated analysis and intelligence into departmental strategies and initiatives. - Managed Annual Broker Relationship Study (Broker CFS) that provided insight for satisfaction, account management, problem resolution, renewals, competitor performance, and HCR. - Led Quarterly Employer CFS Telephone Study and provided key insights to satisfaction, sales/account installation, account management, and renewals. - Served as project lead and department point of contact for Broker Voice, online research panel composed of 1,600 brokers program wide. - Worked in conjunction with Marketing Communications and conducted research among brokers to evaluate the design and packaging of broker portfolio kits. - Led study to better understand broker usage of social media tools for business purposes. - Conducted research to better understand member satisfaction levels with DHMO product. - Investigated member terminations and provided insights as to why members voluntarily leave.

Troy, Mi, Us

Directed customer satisfaction programs generating over $5 million in annual company revenues. Coordinated research project lifecycles, including sampling, fielding, analysis, report delivery, and final presentation. Managed, tracked, and reported project financials, including adherence to budget, accuracy of financials, billing of client and recognition of revenue. Developed custom presentations and actionable summary reports of findings for senior leadership. Conducted and performed ad hoc statistical and research analysis. Managed project teams and external vendor relations.•Consulted senior leaders; generated insights to facilitate business decision-making to meet client objectives; communicated recommendations to improve customer loyalty, retention, and satisfaction.- Contributed significantly to the design of new research projects using phone, mail, and web methodologies.- Identified ways to leverage technology and innovations to improve process efficiencies and value of products.

B.S., Business Administration (Marketing Emphasis)

M.B.A., Business Administration (Marketing Emphasis)