Proven executive-level marketer and brand strategist. Seasoned health and fitness expert. Lifelong student of nutritional products, performance products, and the cannabis space. I create value by identifying, developing, and commercializing marketing concepts that strengthen product offerings, create long-term connections with consumers, and create revenue – grounded in the foundation of purpose-driven branding.Accomplished leader and MBA with over 20 years of marketing and merchandising experience at leading organizations. My experience has demonstrated the ability to successfully lead major consumer packaged goods categories in developing strategic brand plans, new product launches, omnichannel campaigns, and dynamic digital marketing initiatives that enhance category share. Most rewarding to me is the opportunity to be an inspiring leader, nurturing people-developer, and a strong cross-functional player who works with teams to create powerfully disruptive lifestyle brands.Specialties: • Brand Building and Commercialization • Comprehensive Marketing Strategy• Consumer Insights • Merchandising and Product Positioning • Packaging Development and Execution• Digital, Online, and Content Marketing• Pricing and Promotion Strategy • New Product Innovation• P&L Optimization• Leadership and Team Skills• Competing and Winning