Launched a central marketing team and led a brand refresh for a growing home care services company. Focusing on strengthening brand presence for clients, referral partners and recruiting, enhancing marketing automation, and driving B2B and consumer sales growth. Spearheaded a brand evolution initiative to better communicate the brands unique message to clients, referral partners and for recruiting. Implemented sales enablement strategies and tools to empower the sales team, improve lead conversion, and drive revenue growth across key audience segments.

Led a digital transformation initiative across four Health & Home brands—PUR, Honeywell, Braun, and Vicks, positioning each brand for digital growth. Restructured digital marketing team, optimized processes, and added data analysis reporting to support brand marketing for digital growth. Spearheaded the overhaul of digital tools and website design, enabling the launch of new e-commerce websites for each brand. Enhanced cross-functional collaboration and ensure alignment of digital strategies with broader business objectives.

Relaunched and scaled marketing for global expansion, leading demand generation, account-based marketing, social media, and creative services for Dunnhumby's influencer marketing division (later acquired by PowerReviews). Drove a strategic shift to account-based marketing, revamping messaging, developing sales tools, and enhancing content creation and lead generation to rebuild the brand and position it for investment. Transformed consumer social media strategy for a 1M+ member influencer community, enhancing content quality and visual appeal to increase client engagement and drive sales. Optimized sales performance reporting and marketing automation through Salesforce, Pardot, HubSpot, and InsightSquared, streamlining processes to support scalable growth and data-driven decision-making.

Led North American Marketing & Communications for a global leader in customer science, empowering retailers and brands to leverage data for improved customer communications, enhanced shopping experiences, and stronger loyalty.Spearheaded a new brand strategy centered on “customer science,” crafting a messaging framework and brand platform to communicate the power of data-driven customer engagement. Developed and executed a comprehensive marketing and communications strategy for the U.S., contributing as a member of the North America Leadership Team. Enhanced brand awareness metrics through a successful content marketing program rollout, which engaged global prospects and generated substantial PR coverage. Integrated account-based marketing into the sales process for enterprise accounts, aligning marketing efforts with sales to drive targeted engagement and measurable business outcomes.

Developed and scaled a multi-channel lead generation strategy incorporating digital, print, online media, social media, event sponsorships, and PR to drive growth and expand reach in target markets. Launched a thought leadership initiative, including an e-book series, blog content, PR campaigns, and speaking engagements, positioning BzzAgent as an authority in influencer marketing. Led a re-positioning strategy to strengthen the company’s presence and relevance within the CPG space, driving brand visibility and engagement among key industry players.

Led comprehensive rebranding initiative—comprising new website, blog, e-books, webinars, executive surveys, and an inbound marketing strategy that capitalized on social media to generate 85% of all qualified leads.

Developed and shaped the brand for one of the first agencies to specialize in social media. We implemented award-winning social media PR campaigns highlighting our creative strategies around social media. Drove business development & agency thought leadership.

Established TNS Cymfony as a recognized thought leader in social measurement, leveraging data-driven insights and industry expertise to build credibility and engage key audiences. Led a comprehensive rebranding and growth strategy for TNS Cymfony’s social media measurement division, rebuilding marketing with a focus on search, email marketing, PR, communications, and thought leadership. Drove a research project analyzing the social media impact of Super Bowl advertising, earning the Innovation Award from the Association for the Measurement and Evaluation of Communications (AMEC).

Expanded digital marketing for lead generation and retention, supporting the new-product launch of ad server and search engine bid management tools.

Founded and led Media Contacts' first search engine marketing group, driving $20M in billings and achieving substantial results for high-profile clients. Tripled search-driven sales for Vonage, delivering impactful growth. Increased search sales by 350% and reduced CPA by 63% for Royal Caribbean, optimizing efficiency and cost-effectiveness. Boosted search bookings by 85% and lowered CPA by 16% for Choice Hotels, enhancing performance and ROI. Led the team that won “Media Plan of the Year – Best Use of Internet” from MediaWeek Magazine, showcasing innovative digital strategies and best-in-class campaign execution.

Vice President of Innovations:Part of the launch team for Carat’s interactive division, positioning the agency as a digital leader and earning a cover-story placement in Adweek. Create the “Innovation Engine” program, establishing Carat one of the earliest adopters of interactive television, mobile, and rich media advertising, establishing the agency as an innovatory in digital marketing.Interactive Media Director: Directed digital media planning for 14 major Pfizer brands, pioneering one of the first rich media ad campaigns in the industry. Led media strategy for the launch of Radio Shack’s e-commerce site, a successful campaign that contributed to Carat winning the entire $200M+ media account.

Directed comprehensive online and offline marketing initiatives to drive lead generation and support sales, including website promotions, product literature, sales collateral, direct mail, trade shows, and multi-channel advertising (online, print, and radio). Developed and managed sales communications and tools to empower a 100+ person sales team (inside and outside), enhancing their ability to engage prospects and close deals. Created marketing communications resources for clients to boost the visibility and effectiveness of their job placements. Launched a nationwide educational seminar program to generate sales leads and strengthen Monster.com’s market presence, contributing to sales growth and brand positioning.

Directed all lead generation and marketing initiatives, including the development of sales literature, direct mail campaigns, client communications, and print advertising to support business growth. Oversaw business development efforts with major reseller Business Wire, facilitating hundreds of client implementations and strengthening key partnerships. Designed custom interactive fax commerce applications for leading publishers and information providers, including Consumer Reports, Dow Jones, and Fortune Magazine, enhancing client engagement and expanding service capabilities.