Brian Callahan Email & Phone Number

Boston, MA, US

• Founded an independent marketing communications consultancy specializing in transformational projects and change management for clients like Cisco Systems (NASDAQ: CSCO), Waters Corporation (NYSE: WAT), and Net at.
• Grew my consulting business 500% from year one to year two, with incremental business growth in the following years.
• Built and launched Cisco’s first global Partner Communications function, communicating to indirect sellers who are responsible for 90% of Cisco’s $53B in revenue.
• Led internal communications programs for Waters’ Global Service, Commercial Operations, Research & Development (R&D), and core Waters Division, achieving 83% open and clickthrough rates on communications (industry.
• Directed multiple change management communications programs across all clients, ensuring successful transitions through leadership changes, strategic shifts, and other change management initiatives.

Waltham, MA, US

• Reorganized and led global corporate communications, marketing, and branding for Netcracker, reporting to the Chief Strategy Officer. Led rebranding post-NEC acquisition, managing a team of three. Oversaw.
• Boosted PR coverage and awareness by 50% YoY in business and IT media, enhancing company visibility.
• Amplified website traffic by 36% and improved search engine rankings by more than 20 positions.
• Increased sales leads by 30% while also driving higher quality leads through target account campaigns.
• Established an internal communications function, improving corporate employee engagement scores by 44%.

Round Rock, Texas, US

• Senior Director, Global Sales Communications & Customer Reference Marketing (2016 – 2018)Senior Director, Global Sales & Partner Communications (2014 -2016)As a member of the Global Communications leadership team for.
• Achieved 87% open and clickthrough rates on executive and internal communications (industry benchmark is 54%).
• Multiplied traffic and followers on EMC and Dell partner digital platforms (social media, partner portal, partner mobile app) by 5x.
• Established Dell’s Customer Reference & Marketing team, improving thought leadership content and launching 6 customer campaigns in the first year after the Dell and EMC merger.

Cambridge, MA, US

• Orchestrated the reorganization of Pegasystems’ communications function, expanding focus to business and high-level IT media, supporting rapid revenue growth. Led global marketing agency selections, streamlining.
• Ranked in the top 2% of ExecRank’s “Top Communications Executives for Public Companies.”
• Chairman’s Award finalist.
• Published a best-selling book with Pega’s CEO, driving thought leadership campaigns and increasing the sales pipeline by 33%.
• Developed and launched horizontal (BPM, CRM & Customer Experience) and vertical (financial services, insurance, healthcare, public sector) communications program securing a top 3 position in share of voice (SoV) in all.

• Led marketing communications, content, and branding for DataSynapse, reporting to the President and later the Chief Marketing Officer. Established a global communications function and agency network in under two.
• Generated a leading top 5 industry share of voice via earned media relations in less than six months.
• Drove 400% improvement in web visitor time on page and 30 position improvement in search engine rankings.

Delft, ZH, NL

• Directed global communications, messaging, and brand for the Americas region for a global mid-market ERP & SaaS leader. Led communications strategy and execution through more than 17 acquisitions for Exact, including.
• Oversaw global communications for the Americas, unifying marketing functions for six operating divisions of Exact Software North America.
• Developed all PR initiatives, delivering a leading industry share of voice (SoV) in less than twelve months.

Boston, MA, US