● Cooperate with Google Premier Partner in USA (Ranking among the top 5% in ad spend agencies)such as Capacity Interactive, Local Web Leads, Blackbird PPC, Clickmakers LLC. Providing strategicplanning with various campaigns such as Search, Display, Youtube, Youtube TV, Hotels, Vehicleads, Demand Gen, Performance-max.● Spearheaded the setup and management of client campaigns, ensuring accurate implementation andtimely delivery of reports, resulting in increased campaign performance and client satisfaction.● Provide consultancy services for optimizing and achieving dedicated KPIs across more than 1,000Google Ads accounts, spanning various sectors such as E-commerce, SaaS, healthcare, law firms,dealerships, hotels, and constructions. Accounts spent over $3M total in a quarter.● Tailored strategic plans with daily budgets of up to $5,000 USD for digital marketing agencies inpartnership, aiming to achieve the specified KPIs.● Achieved account performance growth (KPI and ROAS) by 20-30% through in-depth analysis offirst-hand data and internal trend reports from Google (E.G. Vertical trend report & Insight finder),optimizing ad ranks, and controlling cost per conversion.● Setting up tags on Google Tag Manager and implementing advanced tracking to improve 5-7%conversions.● Develop a comprehensive training for the client to understand the Google Marketing Platforms,campaign strategies and troubleshooting technical issues as needed.● Developed a basic understanding of DSP (DV360) functionalities and CM360

● Led onboarding of 400+ high-quality brands to our SaaS platform, and contributed to rapid expansion ofonline B2B wholesale marketplace in the APC region.● Provided strategic consultation resulting in 30% increase in order turnover.● Provided personalized customer service to 50+ accounts, fostering brand loyalty and engagement.● Developed and executed agile sales strategies for rapid market penetration.● Proficient in utilizing Data Miner, Salesforce, Airtable, and lead sourcing platforms to optimize salesprocesses.

● Strategized and managed the B2C and B2B channels, which achieved monthly revenue over 260KCAD for 2 wellness brands (Style & SIXPAD) and a beauty brand (Refa).● Established and expanded new sales channels and expanded market demand for brands in differentmarkets.● Analyzed sales data using Google Analytics to optimize strategies monthly.● Assisted in managing marketing budgets across SEM, Google Ads, print, and social media. Optimizedperformance and ROAS on each paid channels.● Assist in managing marketing budget of new and existing products including SEM, google Ads, printads, social media, product sponsorship, and sales event promotion, etc.● Expanded B2B partnerships with hotels, banks, and corporate clients, with cultivated long-termrelationships with wholesale and retail chain buyers..● Delivered detailed product training programs to the team.

● Participated in product sales circle, included design, production, project management, productselection, inventory, display, logistic.● Build a genuine community by workshop, event support, sports organization partnership to enlarge theproduct accessibility.● Maintain and assist the retail store daily operation, store opening (decision on product display, delivertraining), service level.● Participated in a 3-weeks out border training at Headquarter in France to understand the storeoperation and the cycle of product manufacture.

● Comprehensively participated in executing HK university base events (include Red Bull Can You Make It 2017&18)● Identify sportsmen/opinion leaders in university for Red Bull HK marketing/ seeding plan.● Be a linkage between the brand and university societies.● Social content creation for the local market - Building social engagement opportunities for Red Bull’s local operations, from Sporting events, shows run to consumption campaigns