At Cook+Eley, we empower businesses to thrive through strategic marketing solutions. Our unwavering commitment to excellence, creativity, and client success drives us to deliver innovative campaigns, foster meaningful connections, and elevate brands. With passion and expertise, we navigate the dynamic marketing landscape, ensuring our clients achieve their goals. Together, we transform visions into impactful realities. Our Core Principles:1. Results Driven: Results matter…Period! We measure success by the impact we create for our clients—whether it’s increased revenue, brand resonance, or market share.2. Expertise: We bring deep industry knowledge and stay ahead of marketing trends to deliver innovative, personalized, strategies. 3. Collaboration: We work closely with our clients, understanding their unique needs and co-create tailored solutions. 4. Integrity: Our commitment to transparency, honesty, and ethical practices guides every decision we make.

Advanced donor engagement and fundraising strategies for non-profit, congressionally chartered organization serving the U.S. military & their families. Developed annual operating plans to achieve short- and long-term fundraising goals, donor value, and budget targets, utilizing traditional and digital marketing efforts, delivering ~$74 million. Worked collaboratively with c-level executives and the Board on annual and multi-year goals.

Led creative strategy development, multi-channel marketing campaigns, and execution of primary revenue-generating channels serving 2.4MM current customers, 12MM former customers, and prospects. Managed strategic testing design, creative execution, production planning, and management. Developed transformative strategies to drive retention and loan growth.

Managed marketing strategy, bringing to market digital products and services for residents and businesses, including Informed Delivery. Oversaw external consultants, software partners, and PR/advertising agencies. Developed programs and innovation lab to improve digital marketing concepts, advertising, and strategies.

Led staff managing graphic design, creative development, and marketing execution. Key liaison for national sales team in client presentations and RFP responses. Increased departmental revenue from $17 million to $40 million. Doubled major credit card company's co-branded business. Secured multi-year contract with environmental nonprofit for new annual revenue of $5 million. Executed marketing strategy for student loan company leading to $1+ billion of loan volume.

I successfully managed direct mail acquisition, loyalty, and renewal campaigns for agency clients.

Oversaw direct mail acquisition, loyalty, and renewal campaigns for clients. Created print ads, collateral marketing pieces, and specs for vendor pricing. Reviewed art, approved proofs, and attended press checks to ensure packages met USPS requirements. Facilitated selection and management of mailing service providers.