Brian Glass

Brian Glass Email and Phone Number

Marketing Professional
Brian Glass's Location
Greater Phoenix Area, United States
Brian Glass's Contact Details

Brian Glass personal email

n/a

Brian Glass phone numbers

About Brian Glass

Brian Glass is a Marketing Professional.

Brian Glass's Current Company Details

Marketing Professional
Brian Glass Work Experience Details
  • Watkins Manufacturing
    Marketing Manager
    Watkins Manufacturing Jun 2011 - Mar 2013
    Vista, Ca
    • Implemented McKinsey Quarterly Consumer Decision Journey model to influence customer purchasing decisions at each touch point• Adopted Google’s ZMOT principle to meet the increasing demands of customers online and off-line• Promoted and adopted social commerce culture in which social channels are utilized to influence consumer shopping decisions• Shepherded on-site user-generated content (UGC) promotions to curate content and improve SEO value• Led transition from digital agency model to in-house support staff to improve speed, responsiveness, accountability and results• Led re-imagination of customer-facing online experience to create industry-leading website (www.calderaspas.com)• Spearheaded re-branding of global brands by launching two distinct communications platforms• Broadened scope of target audience by strategically allocating spend to “top of funnel” efforts• Propelled lead generation efforts through new media channels that aligned with the target customer demographics• Supervised the promotion, content development and facilitation of seven annual industry events
  • Cal Spas
    Director Of Marketing
    Cal Spas Jun 2008 - Jan 2011
    Pomona, Ca
    • Increased product value by creating original and memorable imagery for 10 brands• Raised company equity by launching new brands with comprehensive print and web campaigns• Earned “The Acceleration of the Year” award in 2010 from Coleman for excellent online/offline support• Fortified company’s on-line presence with contemporary web sites that incorporate SEO functionality with social media• Developed promotions, advertising and literature to increase sales and secure prospective retailers• Simplified merchandising to focus on each product’s value proposition• Strategically positioned company as an industry leader during difficult economic times• Performed ROI analysis on each trade and consumer event to maximize show exposure and to minimize expenses• Researched proper product mix to display to bolster sales during events• Directed all aspects of shows–from layout to set-up to tear-down• Consistently analyzed customer research, current market conditions and competitor information• Drove Product Development (“Delphi”) team to complete projects on-time and within budget• Conducted market research to determine market feasibility for all products• Developed standalone products in every price point• Developed several on-line revenue streams focusing on the growth of B2C channels• Supported endeavors through strategic and targeted e-mail campaigns
    View
  • Thor California
    Marketing/Planning/Sales Administration Manager
    Thor California 2007 - 2008
    Moreno Valley, Va
    Marketing Manager• Analyzed market segments and led searches for new product segment opportunities• Designed and produced product brochures and on-line presence for all products• Organized company trade shows and dealer meetingsProduct Planning and Development• Designed over 20 intuitive and innovative floor plans in six brands with original interiors and exteriors• Redesigned and re-branded trailer and fifth wheel brands resulting in incremental $3M revenue stream• Investigated market needs (“Voice of the Customer”) among internal sales team, retailers and customers• Developed product life cycle calendars including costing, pricing and profit margin analysesSales Administration Manager• Streamlined order entry, change order, deviation and other processes• Designed and implemented sales reports to increase shipment visibility and enable sales growth
  • National Rv
    Director Of Marketing And Product Development
    National Rv 1999 - 2007
    Perris, Ca
    Director of Marketing• Mined and penetrated new market segments to deliver incremental sales revenues• Increased market share in gas segment by 21% and diesel segment by 36% in four years• Developed the marketing identity and branding strategy for nine distinct product series• Developed and enforced brand standards to ensure that each product’s value exceeded market demands• Established three-year product life cycles for each brand enforced through usage of product milestone calendars• Led all print and on-line media efforts including product brochures and websites• Managed time lines and budgets for all retail shows, trade shows and annual dealer meetingsDirector of Product Development• Focused product development and planning team efforts on gas and diesel motor home market segments• Invented innovative “Slide+1” slide system for recreational vehicles• Designed and launched the most successful diesel motor home in company history• Conducted exhaustive competitive research to isolate brand benefits, major selling attributes and areas in need of further development
  • Mitchell International
    Administrator
    Mitchell International 1997 - 1999
    View
  • Fleetwood Rv, Inc.
    Staff
    Fleetwood Rv, Inc. 1996 - 1999
    View

Brian Glass Skills

Marketing Strategy Marketing Product Development Email Marketing Digital Marketing Management Strategy Trade Shows Sales Leadership Strategic Planning Online Marketing Market Research Sales Management Lead Generation Advertising Product Marketing Account Management New Business Development Sales Operations Brand Management Market Planning Seo Sem Cross Functional Team Leadership Team Building Marketing Management Retail Pricing Forecasting Social Media Marketing Project Planning Budgets Brand Development Digital Media Social Media Market Analysis Purchasing Online Advertising Product Management B2b Direct Marketing Merchandising Selling E Commerce Marketing Communications Integrated Marketing Multi Channel Marketing Marketing Research Competitive Analysis

Brian Glass Education Details

Frequently Asked Questions about Brian Glass

What is Brian Glass's role at the current company?

Brian Glass's current role is Marketing Professional.

What is Brian Glass's email address?

Brian Glass's email address is bg****@****ite.com

What is Brian Glass's direct phone number?

Brian Glass's direct phone number is +176059*****

What schools did Brian Glass attend?

Brian Glass attended California State University-San Marcos.

What are some of Brian Glass's interests?

Brian Glass has interest in Shopper Marketing, Self Described Marketing Nerd, Drumming, New Father, Racquetball, Social Practices, Digital Innovations.

What skills is Brian Glass known for?

Brian Glass has skills like Marketing Strategy, Marketing, Product Development, Email Marketing, Digital Marketing, Management, Strategy, Trade Shows, Sales, Leadership, Strategic Planning, Online Marketing.

Not the Brian Glass you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.