For every product purchased, we will give one liter of clean water to a person in need. One for one.Join us at www.waterplus.com

LIPMAN is in the business of building iconic brands. Founded in 1927, the company has quietly built an impeccable and enviable reputation of excellence in branding, holistic marketing and creative work on iconic brands, like Burberry, Lord & Taylor, smartwater, Diane Von Furstenberg, David Yurman, Town & Country (the agency is setting the new creative direction for the magazine), Bacara Resorts, Talisker Resorts, The Limited, Georg Jensen, Hudson Jeans, Evolution Juice, Mercedes Benz, DeBeers, Oscar de La Renta, St. John, Tumi, Ermenegildo Zegna, Godiva and Equinox. Additionally, the company has a celebrity branding division that includes Jennifer Aniston, Justin Timberlake, Andre Benjamin (Andre 3000) and the pro golfer, Michelle Wie.

A collective of plotters, dreamers, doers, thinkers, creators, educators, visionaries, and provocateurs.No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in U.S. schools today.In collaboration with Social Media Week 2011, teams from creative industries will have 5 days to concept ideas. On the last day of the week, ideas will be submitted virtually to this site, and an expert panel will pick 3 winning ideas that are to be featured by our media partners. The best ideas are to be piloted in 2011 and 2012.We are inviting teams of various sizes from advertising agencies, innovation companies, design consultancies, and communication schools. Ideas can be in form of tools, applications, or products, or whatever else we have not thought of.If adapted, this will be a yearly challenge where creative industries will spend one week out of the year, responding to a burning crisis.The power of an idea can transcend wars, politics, races, and economies. We hope that this collaboration will demonstrate the ability of our leading creative minds to step up to the challenges where conventional thinking fails.It is not about creating more artists. It’s about giving the students tools to solve 21st century problems. We must understand that creativity is a key constituent that can no longer be neglected in the school systems.

Co is a story-led innovation collective for the 21st century C-suite. We help brands and businesses grow in the networked age. We develop business strategy, brand story, product innovation and new ventures using a new model: flexible collaboration with a network of expert partners.• Crafting and designing comprehensive presentations by combining R-brain creativity with L-brain business perspectives • Researching client industries & environments, dissecting business issues, synthesizing insights and validating white-spaces & opportunities• Re-thinking business models, re-designing brand architectures and re-organizing product portfolios • Developing and designing comprehensive competitive audits, social landscapes and technology roadmaps• Assisting in the creation and development of client training workshops and creative co:llaboratories • Informing business growth strategies, brand (re)positionings, customer segmentations, experience maps and product launch roadmaps• Clients include Shaklee, a top 5 cable TV network, a national news & media company and an international media conglomerate

• Directly supported Head of Strategy and the planning team - from developing actionable insights to crafting POVs (Marketing 3.0)• Re-imagined and recrafted the 180 story by mining the past, grounding in the present while setting our eyes on the future• Re-engineered 180’s Strategic Planning Process by auditing marquee case studies, adapting planning models and blending it with future-forward ideas from multiple thought-leaders in multiple industries• Co-created 180’s new business creds pitch and proposal setup (story, strategy, content and design)• Co-crafted the winning Robert Mondavi strategy pitch (brand positioning and architecture) that brought in Kim Crawford at the same time• Clients include Boost Mobile, Robert Mondavi, Kim Crawford and 180 (Agency Branding + Strategic Process)

• Strategized, designed and produced 3 comprehensive campaigns - State Farm (2010 1st place nation-wide), The Century Council (2009 4th-in-nation), and AIM (2008 Best Brand Positioning)• Created Rompe! An adaptation of TBWA’s famous disruption philosophy+process• Galvanized and evangelized TBWA\MediaArtsLab’s thinking from philosophy into practice• Introduced and evolved ROI models that combined left & right brain metrics

Freelance Designer•Conceptualized, created look & feel, and produced marketing collaterals for the Clash of Titans (International Tennis Event featuring Federer and Sampras) which was placed at Nike Stores & Popular Diners around Singapore• Conceptualized and designed smg-sg.com and zenithsecurity.com.sg• Ensuring relevancy and creating the website for www.connectcorners.org (Charity organization)

• Directly supported Principal of Wolff Olins LA and the strategy team in NYC in developing marketing and innovation strategies • Informed and influenced the development of clear and effective brand strategies for clients• Analyzed markets, technologies and competitive trends to develop POVs, substantiate recommendations and validate opportunities• Inspired teams in real time on relevant product, service & marketing innovations• Pitched (as part of core team) and won 2 out of 2 proposals, bringing in more than $500K worth of billings• Clients include AOL, Activision and Wolff Olins (Brand & communications strategy)

• Directly supported Head of MediaArts Planning at Chiat\Day & MAL • Assisted in expanding and defining MAL’s MediaArts philosophy • Assisted in the moving of MediaArts philosophy, from MAL to Chiat (on Pepsi) Collaborated and created a new brand behavior model: from conversational marketing to advocacy generation • Co-created a network-wide resource, TBWA’s 411 on Presentation Design • Assisted in development of guidelines for creating of viral content and spurring online conversations (both general and fashion-specific) • Contributed to research, analysis, and reports on cutting-edge marketing models and theories (from design thinking to brand-led innovation) • Collaborated to create a brand behavior implementation model (retail) for a holiday season • Contributed and faciliated in Loyola Marymount University Disruption

• Assisted in daily tasks that include client relations, financial IRI projections, competitive research, archetypes exploration, and brand planning for Uncle Ben’s and Singapore Airlines • Analyzed quantitative and qualitative data to seek trends and insights • Co-created over 10 exploration boards for Lucky Brand Jeans Disruption • Contributed to new business pitches that include Nutro and Quaker •Mentored incoming intern to ensure a smooth and quick transition

• Designed, produced and distributed posters, newsletters and marketing collaterals• Brainstormed and conceptualized for the annual marketing strategy

• Brainstormed and pitched for new business• Illustrated and designed book art and collaterals• Researched, catalogued and mounted artwork, social media posts, and press releases

• Top 5% in the nation to be selected for Officer Cadet School • Led and inspired a company of over 100 soldiers • Conducted, organized, and ensured smooth running of International competitions