Brian Chester Email & Phone Number

Minneapolis, MN, US

Minneapolis, MN, US

Minneapolis, MN, US

• Created, delivered and optimized the framework for the Target guest's digital account experience, growing guest engagement +8% YoY by collaborating with key business partners.
• Pioneered Target's first account linking experience, unlocking Ulta Beauty's Ultamate Rewards program inside the walls of Target for millions of Target Circle loyalty members.
• Achieved significant adoption within days of launching the Shopping Partner tool, which simultaneously created a path to drive new account growth.
• Partnered with Privacy, Cyber Fraud, and Legal teams to implement a vast suite of controls to protect guests and Target from potential threats.
• Identified business value and built a scalable, automated process to message relevant audience of guests with unused gift card balances, creating an on-going revenue generating machine.

Minneapolis, MN, US

• Served as digital governance leader for all Target guests, creating and implementing strategies to correctly balance billions of messages, alerts and personalization opportunities.
• Created guest preferences roadmap that drove significant increases in demand sales (+74%) and unique visitors (+86%).
• Led CCPA task force to ensure Target’s compliance with landmark digital privacy law, working with Legal and Privacy teams to identify required data deletion and disclosure points without disrupting the guest experience.

Minneapolis, MN, US

• Founded Target's first communication product team and developed a holistic guest communication strategy for Target's email, push and SMS channels.
• Championed design testing and built strong advocates with cross-platform teams across the organization, resulting in ~$3MM annual savings.
• Led massive email re-platform involving 15+ partner teams while simultaneously enhancing tone and UX, yielding 10% YoY open and click through rate increases.

Minneapolis, MN, US

• Support Target.com’s operational email communication:
• Own day-to-day execution of operational email strategy and escalations
• Assign and prioritize tasks/stories/defects
• Partner with business teams to define business requirements
• Interface with product teams to scope defects and enhancements
• Analyze email metrics and data

Minneapolis, MN, US

• Custom built end-to-end direct mail strategy across 16 guest segments, generating 10x more trips and 60% increase in average basket size versus other channels.
• Piloted multi-channel campaign featuring text codes on direct mail coupons, resulting in profitable sales growth of 20% despite added mobile expenses.
• Partnered with print buyers to redesign and streamline mailer design, generating $700k production savings.
• Mentored new hire and created robust training and development plan.

Notre Dame, IN, US

• Developed and executed social media strategy, content and community management, significantly growing club member engagement.
• Transformed Facebook presence from a closed Group to an open Page, becoming one of the top 10 engaged ND Alumni Clubs
• Launched club on Twitter @NDMNClub
• Led club's first sweepstakes for Notre Dame football tickets

Founded In Minneapolis, Now WFA!, US

• Collaborated with media, creative and telecom teams to form cohesive approaches to address profitable business opportunities.
• Championed the overall client relationship and optimization of vast $60MM+ annual portfolio across 12 product lines.
• Successfully launched 6 new products and designed full customer offer and acquisition strategies, resulting in $20MM sales in the first year.
• Areas of expertise include brand portfolio strategy, promotional calendar planning, pricing strategy, conversion analytics and consumer profiling.

Founded In Minneapolis, Now WFA!, US

• Oversaw client financials, optimization and media planning strategy, supporting launch of two new product lines and 200% revenue growth.
• Designed and conducted hands-on user experience research with executive team for three flagship products, revealing core insights and opportunities leading to complete overhaul of packaging, invoicing and overall.
• Continuously managed client portfolio expenditures and budgets across advertisement and media mix.
• Analyzed and summarized client financials and results to ensure optimization of media buys.

Founded In Minneapolis, Now WFA!, US

• Managed day-to-day relationships with clients and internal teams, ensuring efficient processes and controlled budgets.
• Discovered a market opportunity based on behavioral patterns for an on-the-go size of client’s best-selling product, leading to a 50% increase in repeat customers.
• Championed need for primary research and facilitated focus groups to uncover opportunities for struggling products post-launch, ultimately leading to product reformulation and re-launch.
• Built tutorial and led training for new business unit on company’s financial model and margin strategy.

Broomfield, CO, US

• Promoted Crocs Collegiate for an on-campus presence
• Implemented promotions and sales events created by the Marketing Group

Corning, New York, US

• Performed data mining to expose inefficiencies resulting in $300k annual cost reduction
• Utilized project metrics including product and process data to achieve quality benchmarks
• Developed and improved product testing and accuracy procedures
• Analyzed process controls to ensure products met customer specifications
• Led several team discussions addressing need for uniform plant protocol
• Conducted workspace analysis using 5S methodology to improve operational efficiencies

Corning, New York, US

• Employed Six Sigma methodology to research cost implications of manufacturing upgrades
• Collaborated in a cross-functional team to allocate funds and improve production efficiencies
• Created database and organizational tools for documentation filing and searches
• Achieved Six Sigma Yellow Belt Certification and passed Green Belt Certification Test

Bachelor'S Of Administration, Marketing

Bachelor Of Business Administration, Marketing