Brian Chen Email & Phone Number

Chicago, Us

• Drive orders, market share, and margins growth for Patient Care Solutions (PCS) portfolio by developing and executing marketing strategies, including market segmentation, targeting, product positioning, and installed base retention and by planning new product introduction with each product segment.• Lead long-term strategic growth process with key stakeholders by identifying market trends, relevant buying centers and personas, and customer needs.

Chicago, Us

• Develop and deploy strategies including market segmentation, targeting, product positioning, and installed base retention.• Drive commercial growth activities through campaigns and events, including launch for new products.

Chicago, Us

Collaborated with PCS segment leaders to develop marketing strategies and drove execution with country field marketing teams

Lake Forest, Illinois, Us

• Developed and drove regional sales and marketing strategies of all Ikonix brands in Asia Pacific region.• Led product roadmap planning and new product development projects to ensure competitive product portfolio.

Lake Forest, Illinois, Us

• P&L responsibility of 250 employees in Taiwan, China, and Malaysia• Oversaw R&D and manufacturing center

Amsterdam, Noord-Holland, Nl

Managed hospital respiratory care (Respironics) and anesthesia care (Dameca) portfolio in Asia Pacific region, including Japan, Korea, ASEAN, ANZ, and India.

Chicago, Us

•Managed Primary Care segment product portfolio in ASEAN region and drive business growth through in-depth market research, customer segmentation, strategy development, KOL management, business model innovation, and channel management.•Coordinated marketing and PR activities across the region for brand/product awareness creation and lead generation. Plan and execute professional education programs in each country to drive technology adoption.

New Brunswick, Nj, Us

•Oversaw product portfolios of both Cardiovascular and Endovascular (peripheral vascular) products, developed marketing and pricing strategies, created execution plans, and assisted with KOL management.•Developed new product launch plans, provided internal and external product training programs, and planned future product pipeline through cooperating with local regulatory affairs and the sourcing company.•Cooperated with marketing counterparts in APAC region to develop and execute cross-country marketing campaigns, sales training courses, national congresses, and professional education programs.

•Generated IT solutions for companies such as Motorola (Shanghai), L’Oreal (China), ASUSTek Inc, CMO Group, and UMC Group by integrating customization, implementation, maintenance, and outsourcing services.•Generated $250 MM in revenue via development of software solutions for Taiwan Semiconductor Manufacturing Company (TSMC) through analysis of operational systems and recommendation of mitigating risk by creating real-time solutions and reports for TSMC clients.•Led the Taiwan consulting and implementation teams to develop custom solutions for multiple clients resulting in $1.5 MM in annual revenue post-completion of cost-benefit analysis for each client and recommendations on implementation plans to streamline business processes.

•Created mutual marketing campaign in conjunction with Microsoft.net and achieved 50% sales incentive increase in 2 months and 30% sales revenue growth for that quarter.•Coordinated the Oracle ERP system implementation project for Vanguard International Semiconductor Corp. and achieved shortest implementation schedule record of 6 months and $200,000 cost saving.

Mba, Marketing And Strategy

Bachelor Of Engineering, Civil Engineering