Brian (Seung Hee) Choi Email & Phone Number

Korea

Role & Responsibility: • Leading Korea team (local FAEs and 1 QA engineer) • Promoting ACDC & DCDC power conversion product and solution. • Goal and objective set up and management distributors and internal teams. • Product training and sales activation improvement of distributors • Maintained a cooperate closely with related departments. • Organized and attended an event of domestic/global.Main Achievements: • Engaged Samsung APS team at Samsung mobile communication division who is responsible for mobile accessories and ODMs. • Closely worked with Samsung APS team for new project concept and discussed new/key performances with customers and internal teams. (Smallest PCB size, Highest efficiency, lower temperature, and stable EMI performance.) • Worked with Haem for 65W 1C PD adaptor power design. • Worked with Samsung APS team and Dongyang for 50W 2C PD adaptor power design. • Worked with ODM of HKMC for CLA charger (Cigar lighter charger for vehicle).

동탄

Role & Responsibility: • Leading Sales teams (2 salespersons, 1 FAE and 3 customer service women) • Promoting DCDC product of MPS to automotive customers. • Managed commission budget, targets, and profits • Reinforced relationships with customers and MPS Korea.Main Achievements: • Increased commission biz, USD $19M to USD $35M from LG VS. Supported approval process for automotive products. • Created new buy & resale revenue, USD $900K to USD $5M from Motrex and LG Hitachi Korea. • Made very strong friendships with purchasing & procurement teams of LG VS, Motrex and LG Hitachi Korea.

대한민국 경기도

Role & Responsibility: • Incubating JoulWatt to Samsung and KR customers. • Promoting DCDC products and LED lighting solutions. • Set up Distributors and target sales segments.Main Achievements: • Engaged and created new revenue, USD $1M from Humax. • Engaged many LED power customers and create USD $800K with Ripple remover product. • Engaged Samsung mobile communication division and contracted NDA for new product development. • Engaged SoluM and Dongyang for 3in1 TV project and created USD $500K. Got indirect approval from Samsung thru SoluM and Dongyang.

대한민국 서울

Joint iWatt Korea Branch office in Mar 2012 and Dialog Semiconductor acquired iWatt 2013.Role & Responsibility: • Dedicated power conversion product and business • Training Distributors for ACDC power product/market/customers/Technologies. • Managing target revenue, FCST accuracy, stable Blog, and market shares.Main Achievements: • New design revenue creation, 5W zero power charger adaptor of Samsung Galaxy3 as single supplier. Shipped about 200M pcs to Samsung thru ODMs in 2012 and achieved USD $10M & 100% shares. • New penetration and created new revenue, 3.5W charger adaptor of Samsung Galaxy low-end phones and achieved newly USD $10M in 2013. • NDA with Samsung Mobile for Samsung AFC protocol ver. 2.0 design in 2014 • Created new design revenue USD $7M in 2014 and $15M in 2015. • Design in and won Samsung’s 32CHs LED driver for LED TV Back light unit. Received USD $35M FCST from Samsung VD and ODMs in 2016/2017.

대한민국 서울

Role & Responsibility: • Promoting ACDC power conversion semiconductor and solutions to customers. • Managed LG in 2006~2010 and Samsung in 2011 / 2012. • Manage FCST accuracy, Blog, and revenue versus target.Main Achievements: • Managed target revenue USD $3M from LG Home appliances. Main customers were LG Air-conditioner, washing machine and refrigerator division. (2006~2010) • Created revenue from LG Phone’s charger adaptor. USD $13M and 90% shares. (2007~2009) • Design Ins from Samsung Air-conditioner and refrigerator.

대한민국

Role & Responsibility: • Promoting Xiniks, Power integrations, SMSC and others. • Managed LG HE and HA.

대한민국

Role & Responsibility: • H/W Test Engineer for ACDC power system and DCAC Inverter power system for LCD Monitor and TV CCFL backlight unit.

A Bachelor'S Degree, Electronic Engineering

Drop Out Of University, Instrument & Control Engineering