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Strategic leader with over 10 years of product management experience in innovative & fast-paced environments. Skilled at leading cross-functional teams to deliver high quality solutions, on-time and within budget. Extensive experience launching & managing consumer products that address painpoints and ever-changing consumer needs. These products include mobile insurance, device financing, upgrade & trade-in programs as well as warranty exchanges and returns.
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Associate Director, Product MarketingVerizon Aug 2024 - PresentBasking Ridge, Nj, UsMy team is responsible for the creation of value props and promotions for the Total Wireless prepaid brand. We are accountable for driving customer acquisition, revenue growth and profitability for the brand. -
Sr. Manager, Product MarketingVerizon Jan 2024 - Aug 2024Basking Ridge, Nj, UsCommercial lead for the StraightTalk prepaid brand within Verizon Value. My team is responsible for creation of consumer value props, plans & promotions that drive customer acquisition & revenue growth. -
Sr. Manager, Product ManagementT-Mobile Sep 2020 - Dec 2023Bellevue, Wa, UsResponsible for leading a team of Product Strategy Managers accountable for device trade-in/upgrade program growth, innovation, customer experience & profitability. -
Sr. Product Manager, Device ReturnsT-Mobile May 2017 - Sep 2020Bellevue, Wa, Us-Partner with cross-functional teams to develop concepts, prioritize initiatives, and define roadmap/product backlog for new device return capabilities-Define business requirements, review design artifacts and evaluate testing needs for projects impacting return experiences-Monitor return metrics to proactively identify and resolve customer/frontline impacting issues-Connect with frontline to understand top pain-points and opportunities for returns & device products-Product Owner for journey responsible for 4 successful deployments focused on improving Direct-to-Consumer (D2C) return processes, leading to over $2.5M in annual savings-Led multi-year initiative focused on migrating retail returns to a single return center to achieveoperational efficiencies-Developed concept and led effort to deliver omni-channel returns.-Assist with hiring, training and mentoring fellow product managers -
Senior Product Manager, Device Lifecycle OperationsT-Mobile Sep 2016 - May 2017Bellevue, Wa, Us-Delivered operational initiatives leading to $30M/annual shrink savings by implementing cost avoidance measures with trade-in vendor and fleet-wide inventory chargeback program for retail-Partnered with cross-functional teams, Technology and 3PL vendors to enhance reverse logisticssystems and processes, leading to a 90% reduction in exception device volumes and SLAimprovements-Identified strategic opportunities within Retail, Care and Customer-Direct channels that improvedcustomer experience while increasing flow of high-quality devices through reverse ecosystem-Mentored, trained and developed fellow product managers -
Product Manager, Device Lifecycle ManagementT-Mobile Jan 2015 - Sep 2016Bellevue, Wa, Us-Spearheaded delivery of T-Mobile’s in-store warranty program, which reduced $100M+ in annual operating expenses and simplified exchange processes for customers-Partnered with cross-functional teams to develop solution capable of accurately capturing device info, eliminating $5M in annual losses through automation of IMEI/make/model capture in T-Mobile retail-Successfully deployed enterprise project focused on streamlining retail inventory procedures, resulting in a $40M reduction of annual losses-Led initiative to reduce insurance fulfillment costs by partnering with Engineering to reflash T- Mobile CPO devices to Metro. Successfully re-flashed 11 models, resulting in 2x increase in reman rate for the program -
Product Manager, Handset Insurance And FinancingT-Mobile Feb 2013 - Jan 2015Bellevue, Wa, Us-Responsible for customer/frontline experience & financial viability of device products including Device Protection, EIP Financing and JUMP! upgrades.-Delivered project, that enabled customers to finance accessories and contributed $10M EBITDA in 2H 2014, within budget and ahead of schedule-Led redesign of MetroPCS’ insurance program, resulting in $25M+ of incremental EBITDA annually-Supported launch of T-Mobile’s JUMP! Upgrade program, shaping key components of the productconstruct, frontline process, and customer experience -
Retail Sales And Small Business SpecialistT-Mobile Nov 2009 - Feb 2013Bellevue, Wa, Us- Grow T-Mobile's Postpaid, Prepaid and Mobile Broadband business by increasing customer base through new activations. - Reduce churn and wireless deactivations by focusing on retention and contract renewals.- Provide customer service, sales and technical support pertaining to consumer's mobile devices, cellular phones, service plans and contracts. - Train co-workers on Flagship Cellular Device and Mobile Broadband Products, as well as conduct product research and testing.- Achieve and exceed sales goals and projected metrics consistently, leading to ranking in top 10 percentile within sales division of 500+ individuals.- Build relations with local Small Businesses (1-49 Employees), providing wireless solutions to meet their needs as a company. -
Product Manager InternT-Mobile May 2012 - Aug 2012Bellevue, Wa, Us- Partnered with Equipment Installment Plan (EIP) Director and Sr. Product Managers to assist with upcoming, and ongoing projects.- Presented EIP product improvements and Business Case to Senior Leadership.- Assisted with internal RFI.- Presented alternative financing report to Senior Leadership, outlining opportunities for possible financing instruments being utilized by other industries. - Collaborated with cross-functional teams to coordinate upcoming product releases and develop system enhancements.- Updated EIP Knowledge Base.- Outlined and developed 15+ Product Use Cases. - Updated and managed internal SharePoint site.
Brian Ciccone Education Details
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Temple University - Fox School Of Business And ManagementMarketing
Frequently Asked Questions about Brian Ciccone
What company does Brian Ciccone work for?
Brian Ciccone works for Verizon
What is Brian Ciccone's role at the current company?
Brian Ciccone's current role is Associate Director, Product Marketing.
What is Brian Ciccone's email address?
Brian Ciccone's email address is bj****@****ail.com
What is Brian Ciccone's direct phone number?
Brian Ciccone's direct phone number is 121564*****
What schools did Brian Ciccone attend?
Brian Ciccone attended Temple University - Fox School Of Business And Management.
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