Brian Ciccone

Brian Ciccone Email and Phone Number

Associate Director, Product Marketing @ Verizon
Brian Ciccone's Location
Greater Philadelphia, United States, United States
Brian Ciccone's Contact Details

Brian Ciccone work email

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About Brian Ciccone

Strategic leader with over 10 years of product management experience in innovative & fast-paced environments. Skilled at leading cross-functional teams to deliver high quality solutions, on-time and within budget. Extensive experience launching & managing consumer products that address painpoints and ever-changing consumer needs. These products include mobile insurance, device financing, upgrade & trade-in programs as well as warranty exchanges and returns.

Brian Ciccone's Current Company Details
Verizon

Verizon

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Associate Director, Product Marketing
Brian Ciccone Work Experience Details
  • Verizon
    Associate Director, Product Marketing
    Verizon Aug 2024 - Present
    Basking Ridge, Nj, Us
    My team is responsible for the creation of value props and promotions for the Total Wireless prepaid brand. We are accountable for driving customer acquisition, revenue growth and profitability for the brand.
  • Verizon
    Sr. Manager, Product Marketing
    Verizon Jan 2024 - Aug 2024
    Basking Ridge, Nj, Us
    Commercial lead for the StraightTalk prepaid brand within Verizon Value. My team is responsible for creation of consumer value props, plans & promotions that drive customer acquisition & revenue growth.
  • T-Mobile
    Sr. Manager, Product Management
    T-Mobile Sep 2020 - Dec 2023
    Bellevue, Wa, Us
    Responsible for leading a team of Product Strategy Managers accountable for device trade-in/upgrade program growth, innovation, customer experience & profitability.
  • T-Mobile
    Sr. Product Manager, Device Returns
    T-Mobile May 2017 - Sep 2020
    Bellevue, Wa, Us
    -Partner with cross-functional teams to develop concepts, prioritize initiatives, and define roadmap/product backlog for new device return capabilities-Define business requirements, review design artifacts and evaluate testing needs for projects impacting return experiences-Monitor return metrics to proactively identify and resolve customer/frontline impacting issues-Connect with frontline to understand top pain-points and opportunities for returns & device products-Product Owner for journey responsible for 4 successful deployments focused on improving Direct-to-Consumer (D2C) return processes, leading to over $2.5M in annual savings-Led multi-year initiative focused on migrating retail returns to a single return center to achieveoperational efficiencies-Developed concept and led effort to deliver omni-channel returns.-Assist with hiring, training and mentoring fellow product managers
  • T-Mobile
    Senior Product Manager, Device Lifecycle Operations
    T-Mobile Sep 2016 - May 2017
    Bellevue, Wa, Us
    -Delivered operational initiatives leading to $30M/annual shrink savings by implementing cost avoidance measures with trade-in vendor and fleet-wide inventory chargeback program for retail-Partnered with cross-functional teams, Technology and 3PL vendors to enhance reverse logisticssystems and processes, leading to a 90% reduction in exception device volumes and SLAimprovements-Identified strategic opportunities within Retail, Care and Customer-Direct channels that improvedcustomer experience while increasing flow of high-quality devices through reverse ecosystem-Mentored, trained and developed fellow product managers
  • T-Mobile
    Product Manager, Device Lifecycle Management
    T-Mobile Jan 2015 - Sep 2016
    Bellevue, Wa, Us
    -Spearheaded delivery of T-Mobile’s in-store warranty program, which reduced $100M+ in annual operating expenses and simplified exchange processes for customers-Partnered with cross-functional teams to develop solution capable of accurately capturing device info, eliminating $5M in annual losses through automation of IMEI/make/model capture in T-Mobile retail-Successfully deployed enterprise project focused on streamlining retail inventory procedures, resulting in a $40M reduction of annual losses-Led initiative to reduce insurance fulfillment costs by partnering with Engineering to reflash T- Mobile CPO devices to Metro. Successfully re-flashed 11 models, resulting in 2x increase in reman rate for the program
  • T-Mobile
    Product Manager, Handset Insurance And Financing
    T-Mobile Feb 2013 - Jan 2015
    Bellevue, Wa, Us
    -Responsible for customer/frontline experience & financial viability of device products including Device Protection, EIP Financing and JUMP! upgrades.-Delivered project, that enabled customers to finance accessories and contributed $10M EBITDA in 2H 2014, within budget and ahead of schedule-Led redesign of MetroPCS’ insurance program, resulting in $25M+ of incremental EBITDA annually-Supported launch of T-Mobile’s JUMP! Upgrade program, shaping key components of the productconstruct, frontline process, and customer experience
  • T-Mobile
    Retail Sales And Small Business Specialist
    T-Mobile Nov 2009 - Feb 2013
    Bellevue, Wa, Us
    - Grow T-Mobile's Postpaid, Prepaid and Mobile Broadband business by increasing customer base through new activations. - Reduce churn and wireless deactivations by focusing on retention and contract renewals.- Provide customer service, sales and technical support pertaining to consumer's mobile devices, cellular phones, service plans and contracts. - Train co-workers on Flagship Cellular Device and Mobile Broadband Products, as well as conduct product research and testing.- Achieve and exceed sales goals and projected metrics consistently, leading to ranking in top 10 percentile within sales division of 500+ individuals.- Build relations with local Small Businesses (1-49 Employees), providing wireless solutions to meet their needs as a company.
  • T-Mobile
    Product Manager Intern
    T-Mobile May 2012 - Aug 2012
    Bellevue, Wa, Us
    - Partnered with Equipment Installment Plan (EIP) Director and Sr. Product Managers to assist with upcoming, and ongoing projects.- Presented EIP product improvements and Business Case to Senior Leadership.- Assisted with internal RFI.- Presented alternative financing report to Senior Leadership, outlining opportunities for possible financing instruments being utilized by other industries. - Collaborated with cross-functional teams to coordinate upcoming product releases and develop system enhancements.- Updated EIP Knowledge Base.- Outlined and developed 15+ Product Use Cases. - Updated and managed internal SharePoint site.

Brian Ciccone Education Details

  • Temple University - Fox School Of Business And Management
    Temple University - Fox School Of Business And Management
    Marketing

Frequently Asked Questions about Brian Ciccone

What company does Brian Ciccone work for?

Brian Ciccone works for Verizon

What is Brian Ciccone's role at the current company?

Brian Ciccone's current role is Associate Director, Product Marketing.

What is Brian Ciccone's email address?

Brian Ciccone's email address is bj****@****ail.com

What is Brian Ciccone's direct phone number?

Brian Ciccone's direct phone number is 121564*****

What schools did Brian Ciccone attend?

Brian Ciccone attended Temple University - Fox School Of Business And Management.

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