Brian Cliette Email & Phone Number

As Chief Artificial Intelligence Officer (CAIO) at GoFunnels, I lead our company's AI vision and strategy, revolutionizing how businesses harness automation for marketing success. I architect state-of-the-art solutions that redefine the marketing automation landscape, while leading a team of exceptional talent.In my role, I:Develop and execute a comprehensive AI strategy and roadmapSpearhead the integration of AI technologies across our marketing automation platformDrive innovation in machine learning algorithms for marketing optimizationLead the development of AI-powered predictive analytics and customer behavior modelingBuild and mentor high-performing AI/ML teamsFoster cross-functional collaboration to implement AI solutionsChampion ethical AI practices and compliance standardsGuide product development incorporating cutting-edge AI capabilitiesI am passionate about:Transforming marketing automation through AI innovationBuilding scalable AI solutionsMentoring the next generation of AI leadersCreating ethical AI frameworksDriving business growth through AI implementationI am always eager to connect with fellow AI enthusiasts, technology leaders, and professionals interested in the intersection of AI and marketing automation.

As the Founder at Ai-ify, I'm at the forefront of reimagining the DTC eCommerce landscape through the power of AI. Our team is passionate about crafting unique AI-powered content and automation solutions that genuinely connect brands to their customers. We're not just about algorithms and analytics – we bring a human touch to technology, driving organic growth that feels personal and creating customer experiences that truly resonate.

Remote, Us

At Athletic Greens, I lead the organic CRO team, dedicated to refining digital touchpoints for optimal user engagement and conversion. Leveraging cross-functional collaborations and advanced analytics, we focus on enhancing the online customer journey through meticulous A/B testing, data-driven decision-making, and continuous UX improvements. My leadership has directly resulted in a remarkable improvement of the conversion rate by 120 basis points and elevated our monthly recurring revenue by $5 million. My role encompasses managing all facets of the conversion optimization lifecycle—from hypothesis generation and test design to thorough implementation and meticulous analytics interpretation. This holistic approach not only streamlines customer interactions but also significantly boosts conversion rates, propelling Athletic Greens towards its mission of promoting health and wellness.

San Francisco, California, Us

• I orchestrated a data-driven, multi-channel acquisition strategy that generated leads and drove sales for Twilio. Managing a $12M budget and collaborating with cross-functional teams, I successfully increased MQLs by 27% and conversions by 93%.• My focus on optimization led to successful testing of ads and landing pages, and A/B testing across developer-focused paid channels, which in turn increased conversions and improved ROAS by 32%.• In my role co-managed and directed a substantial paid ads budget of $36M (NAMER) and $60M (Globally), along with a team of 12 amazinf marketers, which drove significant growth and profitability.• I developed growth programs and optimized their performance using marketing automation and the first-party data platform, Segment. This approach led to increased efficiency and improved ROI.• I was responsible for forecasting, measuring, and analyzing the impact of our programs on sales cycles, and I monitored progress via reports and dashboards using tools such as Tableau, SQL queries, and Google Analytics. This resulted in an improved sales pipeline, with a 16% increase in SAL and 12% in UVECO growth.• I collaborated closely with cross-functional marketing teams to design, launch, and optimize digital marketing campaigns across a variety of channels including PPC, social media, email, and events. This led to improved performance and an 11% reduction in CAC.

San Mateo, California, Us

• Led strategic campaign planning that resulted in 600,000 net user signups and a 40% increase in monthly active users (MAUs) for Evidation, a growth-stage healthcare enterprise, demonstrating expertise in value-based care technology and healthcare improvement technology.• Surpassed Evidation's growth goal by 103% and increased African American and Latinx user populations by 40% through targeted marketing campaigns, showcasing proficiency in value-based care and healthcare data to enhance the payer-provider collaboration landscape.• Managed and allocated a $1,250,000 budget for paid and organic advertising, resulting in a 25% increase in user acquisition and a 20% increase in revenue growth for the healthcare business while utilizing performance marketing strategies.• Successfully collaborated with agencies and internal teams to enhance the efficiency and reach of social channel campaigns, resulting in a 30% increase in user engagement and a 25% increase in user conversions through the implementation of tech-enabled healthcare delivery.• Secured cross-functional alignment and resources for the growth team through effective influence on stakeholders across product, design, analytics, data science, and marketing, resulting in a 15% increase in productivity and facilitating executive decision-making for system-level change via strategic consulting.• Designed, executed, and analyzed channel experiments to increase conversions and revenue for both consumer and enterprise applications, resulting in a 20% increase in user acquisition and a 15% increase in retention while utilizing data acumen to inform lifecycle strategy.• Facilitated the growth of the executive team by providing valuable insights on CLV and strategic consulting in healthcare and value-based care technology.

London, England, Gb

• Provided strategic advisory to clients and senior leadership on growth opportunities, market trends, and industry insights, resulting in a 20% increase in client revenue and a 25% increase in customer acquisition rate.• Collaborated with product organizations to identify key growth areas and deliver innovative products that address customer pain points, resulting in a 30% increase in revenue and a 20% increase in customer retention.• Designed and executed a comprehensive design strategy to enhance customer experience and optimize user flows, resulting in a 25% increase in conversion rates and a 15% increase in customer lifetime value (CLV).• Negotiated and closed strategic enterprise deals with key partners and stakeholders, resulting in a 40% increase in revenue and a 20% increase in market share.• Demonstrated product expertise in cross-functional teams, providing thought leadership and driving product innovation, resulting in a 30% increase in revenue and a 25% increase in monthly active users.• Led strategy formation to align organizational goals with market opportunities and deliver sustainable growth, resulting in a 20% increase in revenue and a 15% increase in customer acquisition rate.• Took direct ownership of growth initiatives, leveraging data-driven insights and best practices to optimize campaigns and drive results, resulting in a 25% increase in revenue and a 20% increase in conversion rates.• Demonstrated strategic expertise in cross-functional teams, providing leadership and guidance to deliver sustainable growth, resulting in a 30% increase in revenue and a 25% increase in customer lifetime value (CLV).• Developed and executed corporate strategy to drive business growth, market expansion, and organizational alignment, resulting in a 40% increase in revenue and a 20% increase in market share.

Austin, Texas, Us

• Utilized D2C commerce strategies and achieved interoperability to drive a 30% increase in online sales revenue and a 20% increase in customer lifetime value (CLV) for clients, while reducing churn rates by 10%.• Successfully implemented DTC commerce strategies and managed a $1M content production budget, resulting in improved customer acquisition costs (CAC) and increased return on ad spend (ROAS) projections by 25%, showcasing expertise in DTC Commerce and Media Mix Optimization.• Developed and optimized customer decision journeys to enhance user experience and increase website conversion rates by 40%, resulting in a 15% increase in average revenue per user (ARPU).• Collaborated with cross-functional stakeholders across marketing, sales, and product teams to develop and implement effective marketing campaigns that resulted in a 25% increase in revenue, a 15% increase in customer acquisition, and a 10% increase in monthly recurring revenue (MRR).• Utilized data analytics to measure and report on key performance indicators and provided actionable insights to drive continuous improvement and achieve ROI targets, resulting in a 20% increase in annual recurring revenue (ARR).• Increased client acquisition rate by 25% and achieved 100% referral rate within 45 days, generating over $120K in annual recurring revenue through effective D2C and content marketing strategies, while reducing churn rates by 5%.

University Park, Pa, Us

• Received overwhelmingly positive student feedback, achieving an average 4.8/5 rating on student evaluations.• Increased student test scores by 20% and graduation rates by 5% by implementing a teaching approach that integrated hands-on learning and practical application to hospitality education, resulting in measurable improvements.• Developed and maintained course materials and e-learning modules, providing supplemental resources, interactive quizzes and videos, and knowledge checks to enhance the educational experience for students. This led to a 15% increase in student pass rates and a 10% decrease in retake rates.• Mentored and guided students to success by providing personalized attention and support, developing a dynamic curriculum, and actively participating in departmental and college events, resulting in improved student engagement and retention rates.• Stayed current with the latest advancements and trends in hospitality, digital marketing, and human resources management, incorporating these trends into weekly lessons and lectures, resulting in a 25% increase in student interest and engagement.• Inspired and motivated students to reach their full potential through engaging lectures, hands-on demonstrations, and interactive teaching methods that fostered critical thinking, practical skills, and analytical prowess. As a result, student satisfaction ratings increased by 20%, and positive feedback was consistently received on student evaluations.

Da Nang, Vietnam, Vn

Green Global IT Solutions designs and develops government procurement and operations management software to minimize the cost of management of civic projects. The company also provides design consulting services and web development for private corporations worldwide.I serve as the Global Expansion & Strategic Partnership Advisor to the company.

Tampa, Florida, Us

• Successfully secured pre-seed funding of $215,000 and seed funding of $3MM for MIQROTECH through comprehensive online presence overhaul and marketing materials creation, showcasing exceptional Growth Marketing skills and ability to secure early-stage funding.• Led branding efforts and helped secure a $10MM series A funding round, demonstrating expertise in growth marketing and Successful Funding Rounds for startups.• Outperformed previous outbound sales process by building a sales system that resulted in potential deal flow of $55k MRR for MIQROTECH, showcasing an ability to drive sales and generate revenue for startups.• Developed strategies to expand growth channels in unexplored regions, leading to an additional $500k in sales for MIQROTECH, demonstrating an ability to identify new market opportunities and Develop Expansion Strategies.• Optimized content distribution methods to maximize visibility and improve ROI, resulting in business growth for MIQROTECH, showcasing an ability to Optimize Content Distribution and drive results for startups.• Conducted regular reviews of marketing and growth initiatives and provided actionable insights to improve performance and achieve business objectives, showcasing an ability to Review, Optimize, and Improve startup growth strategies.• Led successful event marketing experiments, including webinars, resulting in increased engagement and lead generation for clients.• Facilitated sales discussions and closed complex sales deals, resulting in significant revenue growth and long-term client partnerships.• Worked closely with executive teams to develop and execute growth strategies aligned with business goals, resulting in successful fundraising rounds and sustainable growth• Utilized communication skills to effectively collaborate with cross-functional teams and drive laser-focused marketing efforts, resulting in increased sales and improved ROI for clients.

Rochester, Ny, Us

• Advertising Optimization: Utilized data acumen to reduce wasted Facebook and Google advertising expenditures by 52%, while increasing the return on advertising spend (ROAS) by 35% through programmatic advertising.• Content Marketing Impact: Developed and executed lifecycle and acquisition strategies for content marketing that led to a 45% increase in organic traffic and a 25% increase in conversion rates.• Data-Driven Decision Making: Utilized marketing analytics tools to analyze and optimize customer acquisition costs (CAC) and customer lifetime value (LTV), resulting in a 30% increase in website traffic and a 20% increase in conversion rates from paid social channels.• Conversion Rate Optimization: Improved website user experience and streamlined the buying process, resulting in a 15% increase in customer satisfaction and a 10% increase in the overall website conversion rate.• Brand Identity Enhancement: Conducted extensive marketing research and implemented brand culture benchmarking, resulting in a 20% increase in customer loyalty and a 25% increase in brand recognition. The ability to achieve these results through an entrepreneurial approach to performance marketing was demonstrated.

San Francisco, California, Us

• Led data-driven growth efforts at Pixlee through user acquisition campaigns, conversion optimization, and churn reduction strategies, providing consultative support to executives and facilitating strategic input to improve revenue and decrease CAC by 15%.• Drove growth for an Andreessen Horowitz funded SaaS start-up through optimized user acquisition campaigns, resulting in a 30% increase in customer base within six months and ROAS projections of 4:1.• Established data-driven strategies to improve conversion and benchmarked metrics for acquisition and retention, resulting in a 25% increase in monthly recurring revenue and a 20% decrease in churn rate.• Created and executed an OmniChannel marketing strategy, including social sales funnels, landing pages, and media for the brand, resulting in a 20% increase in conversion rates and 15% increase in top-line revenue.• Identified, optimized, and managed organic and paid advertising opportunities across 10+ channels, resulting in a 40% increase in ad ROI and 25% reduction in CAC.• Managed an acquisition budget of over $100,000 per month and delivered leads and sales acquisition to meet overall ROI objectives, resulting in a 25% increase in revenue and significant product roadmap investments.

• As the Director of Growth, I actively drove book marketing & high volume sales, and sold book publishing services (formatting, eBook design, book cover design, self-publishing consulting and coaching) through effective content marketing practices, paid advertising and social media automation• 250,000+ Global e-Book sales• 9+ Million lifetime ebook downloads and page reads from Amazon Kindle• 250+ Published Paperback Books• 900+ eBooks published on Amazon Kindle, iBooks and Google Books• Worked with 25+ Authors on the self-publishing process• Coached and mentored 100+ self-publishing authors from around the world• 25+ Amazon bestsellers

Miami, Fl, Us

• Oversaw company digital marketing initiatives including online paid media, search engine marketing, social media, content marketing & development, online branding strategy • Integrated a data-driven sell cross-platform and boosted cross-sell revenue by 150%• A/B testing in 2015 resulted in 10% increase in revenue• Participated actively in the formulation of the e-commerce strategy, including mobile app experience, the definition of the digital customer experience, the development of the business case, as well as ROI analysis, brand and tone of voice• Collaborated with multiple third-party agencies in building two scalable digital and email marketing platforms, including an elaborate enterprise lead nurture program and influencer outreach marketing tool• Monitored emerging digital marketing technologies, tools, and trends and tracked the implementation of the strategy throughout the digital customer experience• Directed enhancements and roadmaps for product catalog, ratings and reviews, promotions and product recommendation platform for global the Fly Supply Clothing e-commerce site• Experience in growth hacking using multiple sources of data in order to correctly inform digital marketing strategy success• Management of team collaboration towards organizational goals, strategy rollouts, measurement and testing• Extensive knowledge gained in the creation and publication of brand content, including blogs, social posts, newsletters, various forms of email content, web content, marketing content, brand advertising, app content, guest content, images, video, sales pages and funnels

As a Social Media Marketing veteran, I have developed an array of standard and custom Social Media Training Programs, as well as Social Sales Training guides. My Social Media and Sales Training programs include: LinkedIn Sales Training for mid to large-sized corporate sales organizations; Social Media Training to marketing & revenue management departments; Social Media Basics Training to consulting teams; Social Branding Training for executives and salesprofessionals. My Social Media Training includes presentation materials, Q&A , actionable worksheets and homework and recorded sessions. I offer training on my website at superlinkjuice.com, live and in person, as well as Skype private and Google Hangout private training. . To date, I have delivered Social Media Training and Sales Training to executives, private corporations and member-based organizations including: Penn State Business & Auxiliary Services, Shaner Hotel Corp, The Penn Stater Conference Center Hotel,The Nittany Lion Inn, Cafe Laura, Urgo Hotels & Resorts, Interstate Hotels & Resorts,PepsiCo Inc.,University of Delaware Marriott Courtyard,StrataBare International, Marketing-Hospitality Division,Guest Services,Inc. The Results Driven Agency, Fitzz.com, The Keratin Cure, The Fly Supply(Clothing line),Pixlee.com, Gulph Creek HotelsA Brief Lists of Social Media Training Programs are as follows:- Calculating Return On Investment for Social Media- Digital Media Trends for 2015- Leveraging Social Media for Personal Branding- Social Media Time Crunch - Manage Social Media in 30 Mins a Day- Social Media Marketing Strategies for Hotels- Linkedin Sales Machine - Linkedin for Lead GenerationContact me to: Inquiry About Social Media TrainingEmail ✉ : sales@superlinkjuice.comWebsite ☛ :www.superlinkjuice.com

Supelinkjuice.com SEO/SMM company implementing Digital Strategies to improve your Online VisibilitySocial Media Management ServicesSuperlinkjuice.com is a social media management company that implements social media tactics to improve your business’s social presence to capture new customers for your business. We know it can be difficult to manage the social media for your business. Business owners know that having a strong social media presence for their business is an essential form of marketing, but in most cases they are busy running other aspects of their business.With Superlinkjuice.com, you will never have to worry about your social presence being updated, we are here to perform all aspects of your custom social media strategy for your business.Local Search Engine Optimization:Superlinkjuice.com helps business owners like you transition out of the role of marketing manager, allowing you to focus on your company. Our all-in-one SEO & PPC packages drive more customers to your website. Whether you have a large budget or small, we'll work with you to grow your business.►►► Learn About Our marketing Services by Going to http://www.superlinkjuice.com/contact/ or emailing us at sales@superlinkjuice.comContact me to: MAXIMIZE Your Online VisibilityEmail ✉ : sales@superlinkjuice.comWebsite ☛ :www.superlinkjuice.com►►►Specialties: LinkedIn Marketing | Linkedin Optimization |Linkedin Training | Content Marketing | Linkedin Profile Writing| Digital Publishing | Social Media Marketing Strategy | Digital Marketing Strategy|Social Media Marketing| Personal Branding |

Boca Raton, Fl, Us

Brian Cliette served as the lead digital and growth marketing strategist for Keratin Cure, a brand under Beauty Cosmetica, LLC. He managed an 8-person team and oversaw marketing initiatives across the US, the Middle East, and Europe. During his tenure, Brian was responsible for a digital marketing budget of $750,000, which was strategically distributed across five to ten paid channels.His strategic approach led to a $2.1 million increase in annual product sales. Brian's efforts in conversion rate optimization (CRO) resulted in a 30% rise in average order value (AOV) within six months. Additionally, he achieved a 12% reduction in customer acquisition cost (CAC) in the first month by overhauling paid ad creatives and optimizing return on ad spend (ROAS) campaigns. Over nine months, Brian's strategies tripled organic website traffic, contributing to a 27% increase in monthly revenues.Brian's implementation of A/B multivariate testing on high-performing landing pages increased Keratin Cure’s conversion rate by 20% within five months. He also developed six dashboards using Google Data Studio, integrating data from Google Analytics, Google AdWords, and content marketing efforts to provide actionable insights for the marketing team.The case study also notes that Brian played a pivotal role in growing Keratin Cure's annual gross revenue from $2.8 million to $5.1 million. His comprehensive marketing strategies and leadership not only enhanced revenue but also improved traffic and conversion rates significantly.

Chicago, Illinois, Us

Developed the Firms Equity lender database managementIdentified distressed hotel properties for debt advisory / workout assignments by researching the FLhospitality market through public record, databases and industry publications.Uncovered Several Equity Source Leads, Set Up Meetings with Local Brokers and Special Servicers

Toronto, Ontario, Ca

Formerly PKF HotelsAssisted in the Completion of Broker Opinion of ValueDeveloped Working Database of Troubled Hotel Assets in South FloridaBusiness Development with Special ServicersCompleted Ownership Records for Hotel Portfolio OwnersImplement Unique Sales and Marketing Strategies leveraging Online Social Media

New York, Ny, Us

• Co-Founded and launched “Zoom Forward”, the company’s first ever multicultural marketing group. “Zoom Forward” generated $2.8MM in multi-cultural revenue in Year-1 (+$2MM vs. the previous year). Reported directly to the President of Sales & Marketing, and The Director of Zoom Forward• The development of a multi-platform national program for Verizon Wireless’s “How Sweet the Sound” gospel initiative ($530K – African American) and Pepsi’s Manzanita Sol Summer Tour ($900K – Hispanic). It featured a combination of core ZF offerings that propelled sales to $1.4MM within 3 months. ZF’s integrated marketing approach consistently yielded high revenue programs amidst a recession• The group was accountable for the research, development, and implementation of marketing executions for all Zoom Media & Marketing multicultural business including: mural media, nightlife dominations, digital media, street teams, and large scale event/experiential concepts• Established partnerships with national multicultural advertising organizations, such as ADCOLOR and AHAA (the Association of Hispanic Advertising Agencies)

• Built a successful e-commerce enterprise that offered natural, wellness, and holistic personal care products• Accountable for the day-to-day performance of all digital marketing channels, including paid search, natural search (SEO), affiliate, display advertising and marketplace comparison shopping engines• Expanded the business footprint and opportunities, created success metrics and goals, drove accountability for revenue and led a 200% increase in annual sales from digital marketing campaigns executed and measured• Drove over 20K leads a month with 20% YOY growth through paid media, affiliates and partners• Oversaw enhancements and roadmaps for the product catalog, ratings, reviews, promotions and the product recommendation platform for the global Fitzz.com e-commerce site• Led online paid media advertising initiatives across diverse advertising platforms, including Google Adwords, 7 Search, and Double Click, while achieving ROI and cost to acquisition targets

Brentwood, Tennessee, Us

Led hotel underwriting efforts – NPV,IRR,DCFPrepared hotel offering memorandumsDeveloped Advance hotel financial models using Argus Led due diligence process for clientsDevised Business Development For Hotel OwnersStrategized Buy/Sell Analyses for clients

Loveland, Colorado, Us

Completed market feasibility analysis, and property inspections of Equity Inns' South Florida ( 35 AmeriSuites & Hampton Inn Portfolio) for $2.3 Billion acquisition by Goldman-Sach's Whitehall Fund.

Boston, Ma, Us

Feasibility Studies & Investment Analyses CompletedWest Caicos Ritz-Carlton, Turks and Caicos Islands – Prepared market analysis and fieldwork forcash flow pro forma.Proposed 300 acre mixed use development Four Seasons Resort (Hotel, Retail, Condo) Guanacastle, Costa Rica –Completed market analysis.Fairmont Turnberry Inn Feasibility Study - Developed an investment analysis model in Excel.Vacant land acquisition - Prepared financial analysis for the development of single-family homes.Lauderdale by the Sea - Prepared DCF investment analysis and market analysis for condo/hotel timeshare investment offering.Cambria Suites Feasibility Study - conducted market analysis and cash flow projections.Investment Analysis for Acquisition of a BP gas station portfolio.Research Completed“The Effects of Hurricane Activity on the Current Investment Climate of South Florida Hotels”.“The South Florida Hotel Market Mix Changes Post 9/11”.

Master Of Science, International Real Estate

Masters Of Science, Hospitality Management With A Specialization In Hospitality Real Estate Development