Brian Logan Email & Phone Number

Ellington, Connecticut, United States

• As AVP of Client Insights, my primary responsibility is to increase client value for the company by identifying opportunities for growth through new projects and services with existing clients.
• Review data, interpret results and utilize information to assist clients in meeting their goals and objectives within budget parameters. Analyze client data to discover actionable insights and provide recommendations.
• Collaborate with project management team and outside venders to optimize client engagement methods to assure client retention which includes developing test and learn strategies, in-depth data mining to unearth.
• Create and customize client focused program result presentations though various delivery methods including Power BI dashboards, PowerPoint presentations and/or Excel spreadsheets.
• Assist in developing financially viable products and services to further grow the revenue of the company.

Ellington, CT

• As Data Analyst, I managed the company’s entire process of evaluating success of direct mail target marketing strategies. This process includes data intake and extraction from clients’ MCIF using Microsoft Excel.
• Perform analyses on complex data sets to provide meaningful information of clients’ direct mail marketing strategy results.
• Provide insights including trends, anomalies, customer acquisition costs, and ROI to highlight a campaign’s success and/or make campaign adjustment recommendations utilizing Microsoft Power BI dashboards.
• Craft multi-level criteria for prospective customer selection process based on client footprint and demographic contributors.
• Create geo-maps and descriptive infographics through Maptitude (GIS) software used in communications and presentations to visualize clients’ direct mail marketing strategy opportunities and results.

Boston, MA

• Provided research, writing, editing, and project management services for the premier publisher of bankruptcy and distressed securities that serves the bankruptcy news and financial investment market.
• Worked independently on the weekly Distressed Company Alert publication, including writing and final production utilizing Microsoft SQL Server database.
• Analyzed and wrote detailed reports of Chapter 11 Bankruptcy Plans of Reorganization for The Bankruptcy Datasource publication to boost subscriber sales.

Montclair, NJ

• Analytical team leader of systems design team that coordinated software development requests for added functionality, systems analysis, database maintenance, and reporting capabilities.
• Ensured data quality and integrity through accurate data uploads and systematic audits in both Microsoft Excel and Access of client mailing lists, and claim and balloting information.
• Served as liaison between the data management and IT departments coordinating systems development and hardware procurement to optimize cost saving for clients.

Montclair, NJ

• Partnered with owner to successfully grow start-up into a stable company increasing client engagement to over 400+ clients. Incorporated risk management and financial analysis into the development of a marketing and.
• Worked with clients and attorneys to manage entire administrative life-cycle ensuring compliance with, and understanding of, budget, technical knowledge, operations and reporting requirements.
• Directed new business development, billing, cash flow, resource management, and budgeting earning consistent client retention rate in highly competitive market.

Ba, English

Activities and Societies: Rugby Club

Masters, Education

College Prep