Brian Coe Email & Phone Number

Wilkes-Barre, Pennsylvania, Us

* Provide senior strategic leadership and operational oversight in support of overall business goals for the Pittsburgh Penguins American Hockey League affiliate.* Develop and implement a comprehensive business plan aligned with long-term organizational goals* Lead development and execution of strategies for revenue streams including ticketing, corporate partnerships, stadium, and merchandise, including goal setting and performance tracking* Create and execute a comprehensive marketing and communications strategy to increase brand awareness, drive ticket sales, and build fan loyalty* Collaborate with internal partners departments to ensure a fan-centric approach to game day experiences and supporter engagement* Build and maintain strong relationships with the community and local businesses through initiatives to connect the team with the region* Coordinate with finance team to develop and manage the annual operating budget, ensuring organizational financial stability and profitability* Represented organization at league board of governors’ meetingsOrganizations* American Hockey League Team Business Services CommitteeAccomplishments* Won AHL Most Unique Ticket Sales Promotion or Theme Night (2022-23); coordinated with creative team for annual one-night “rebrand” of the team featuring new logos, uniforms, game experience, and content* Drove 35% increase in net proceeds from DASH digital auction app from 2023 to 2024* Increased website visitors by 21% from 2022-23 to 2023-24 and page views by 57% by partnering with local digital marketing agency to revamp team website and institute new SEO practices

Wilkes-Barre, Pennsylvania, Us

* Developed and led business operations strategy in pursuit of organizational revenue and cost targets.* Managed day-to-day operations including game production, marketing, event management, HR, and facilities* Collaborated with team president and executive leadership on business operations including ticketing, corporate sales, and charity foundation functions* Coordinated with ticket department, corporate sales, and Penguins GOALS Foundation charitable arm to market sales and special events* Served as face and voice of team in engaging with local and regional media to promote activities and events* Acted as liaison between front office and hockey operations including management, coaches, and players* Represented team business service meetings, and other events such as All-Star weekendAccomplishments* AHL Award of Excellence in Digital Media, Eastern Conference (2012-13, 2014-15)* Presented the Ken McKenzie Award for promotion of a team at the American Hockey League Team Business Services meetings (2015)* Received First Region Association of the United States Army Distinguished Service Award for Outstanding Army Community Partnership (2020)

Wilkes-Barre, Pennsylvania, Us

* Developed and implemented team branding, driving fan engagement, and ensuring positive, memorable game day experiences for fans.* Developed and executed communications strategy across all channels including traditional media, social media, website, and digital marketing to manage team public image and maximize fan interaction* Formulated and managed team digital and social marketing strategy to increase brand awareness, drive sales, and build fan loyalty and engagement* Served as primary media contact, building and fostering strong relationships to generate positive press coverage and handling all media inquiries and crisis communication situations* Managed all aspects of the in-arena experience including game presentation, entertainment, music, video production, and promotions to engage fans before, during, and after games * Led content creation including press releases, game day materials, social media, web content, and video* Collaborated with marketing team to ensure unified brand messaging across all communication channelsAccomplishments* Raised $10K+ for American Cancer Society through “Hockey Fights Cancer” promotion centered around Penguins defenseman Matt Carkner and his personal cancer fundraising efforts; promotion included special Carkner jersey giveaway, raffle to shave his head, poster giveaway, and local media blitz* Created and grew team social media channels, setting best practices for content creation and sharing

Us

Responsible for writing, editing, layout and production of team game program; editing, statistical updates and production of team media guides; and writing, editing and production of team yearbooks. Duties included interviewing players, writing feature stories, gathering appropriate photos, and coordinating and editing of freelance articles. Also wrote features, game previews and game stories for the team’s website, www.pittsburghpenguins.com.

Us

Arranged interviews for local, national and international media members with players and team officials; served as team contact during road trips.Wrote and distributed press releases; produced game notes packages for use by media members; coordinated press box operations and post-game news conferences with head coach.