Brian Cooney Email & Phone Number

Ireland

Dublin, Ireland

I consult and advise client companies with their business challenges. I set-up and manage projects in areas where I can use my skills and experience (Set-up situations and projects where expertise in Data, Analytics, IT, Digital, Marketing, Research and Research Approaches, Insights and Transformation are required). Lately, projects are more data driven or have a large data component. Some projects are large, can affect key areas of the business and involve many stakeholders including owners, management, users, customers, suppliers and third party agencies. Other projects are more specialised and can require certain technical and problem solving skills. In all cases, I understand the context of the project and its importance to the organisation. This usually requires taking ownership and working in teams with others to get projects over the line.

Dublin

Responsible for driving and owning key client projects across a broad range of industries and sectors: Technology. Software, Utilities, Finance, Banking, Transport, Travel, Pharma, FMCG, Retail, Investment, Real Estate, Advertising. Working for semi-state organisations, private businesses and publicly quoted companies.Essential to their success was forming key relationships with clients personnel at all levels, understanding their needs and delivering on agreed expectations. Many projects combined technology, data and business change, were large-scale (e.g 120,000 daily transactions/observations) and/or commanded a high-fee value (€1 million+). Some involved teams in excess of 100 people and working with teams in different time zones.

Coordinating delivery of traditional data research approaches with agile internet based solutions to deliver client projects. Covering every project stage: Online problem specifications. presenting choices and selection of solution, automatic costing and quoting, project management & communication, feedback, analysis and reporting systems for clients. - Created solutions that were more cost-effective and vastly reduced project delivery timelines to days rather than weeks!

Dublin

Tasked with successfully managing and scaling the highly regarded Europinions panel and its operations in terms of recruitment, community support & communication, its usage by brands and agencies in Ireland and globally. Responsible for setting incentive levels and associated criteria, dealing with international research agencies, incentive companies and third party software platform providers.

Dublin

Developed product and service offerings in order to enhance our service portfolio, facilitate opportunities, increase revenues and client satisfaction levels. Created agile solutions in a variety of areas UX, CX, concept testing, marketing and advertising . Some examples included; www.europinions.ie, www.surveycx.com, ConcepTest, www.marketresearchireland.com. One of the early adopters of cloud based dashboard technologies to allow clients undertake self-serve analysis and reporting. Designed technology solutions which incorporate live data extracts from GPS systems, Bluetooth devices, and voice recording systems used on large-scale projects.

Dublin

With a strong history of establishing new business functions, departments, client projects and businesses, as a founding director of Direction Research I was responsible for establishing every element of the business (Premises, Management, Sales, Marketing, Operations, Finance, Recruitment) - not to mention the key area of acquiring new projects and clients to support the development of the business.

Dublin Ireland

As an Advisor / Consultant at Emfasize, I provide executive-level consultancy and project management for introducing process improvements, increasing revenue and/or reducing costs,. This includes helping understand levels of analytic capabilities within organisations, undertaking data discovery exercises, helping plan and migrate legacy systems to new platforms, setting expectations, providing hands-on assistance taking initial data steps, helping with key hires, working with main vendors, and on-boarding suitable technology solutions. I optimise all available resources for initial set-up of useful business intelligence solutions and creation of key business dashboards. I review and validate data, oversee the deployment of data to the data warehouse, and develop policies and procedures for the collection and analysis of data.Related Skills: Consultancy and Advisory Services, Process Improvements, Data Research and Evaluation, Multi-tasking and Time Management, Training and Development, Administrative Support, Performance Improvements, Stakeholders Relationship Management, Communication and Collaboration, Cross-functional Coordination, Policies and Procedures. [MDM, Governance]Following are the highlights of the value brought to Emfasize:☛ Efficiently dealing with the challenge of identifying the most relevant data and area for significantly impacting the business.☛ Spearheaded the development of real-time cloud based IoT based yield management and warning system for food manufacturing production line providing major cost savings.☛ Orchestrated and implemented a comprehensive model to optimise product offerings during sales process; analysed sales data, targeted client Salesforce records, and updated increasing revenue opportunities.☛ Delivered excellent results for the organisation by testing and developing different models; used customer surveys to provide insight and to test models before their implementation.

Dulin

As a Founder / Director at Data Direction, I delivered call centre, mystery shopping, focus groups, data, insights and analysis, and online dashboards and reporting solutions mainly to banks and mobile phone companies. I augmented the management decision making process by reporting to senior management of companies at local, regional, and national level.Following are the highlights of the value I brought to Data Direction:☛ Successfully created the business, and developed Data Capture, Analysis, and Online Reporting solutions.☛ Planned, designed, and established all main functions of the business, including sales, marketing, finance and operations.

Dublin

Irish Marketing Surveys Group comprised of Irish Marketing Surveys, Lansdowne Market Research and Ulster Marketing Surveys. Now part of Kantar Millward Brown.Initially joined IMSG as its Data Analysis Manager reporting directly to the Group Financial Controller. Was responsible for establishment and management of in-house data analysis functions for the organisation. Also responsible for introducing Computer Aided Telephone Interviewing (CATI - call centre) and Computer Aided Personal Interviewing (CAPI) functions. Was also responsible for Group IT functions.

Dublin

Irish Pensions Trust was Ireland’s largest employee pensions and benefits management company. It is now part of Mercer.Responsible for evaluating business cases for IT solutions across a wide range of departments (Administration, Marketing, Actuarial, Legal, Investment, Fund Management) within the organisation. Making recommendations and creating project and system specifications and successfully deliver IT solutions to users. Also, designed and managed large contracts with third party IT suppliers for delivery of systems, software, hardware and support.

Masters, International Business

Emphaisis on Marketing , Strategy, Market Entry Approaches, Consumer Behaviour, International Marketing, International Sales.

Entrepreneurship

Incubation programme for entrepreneurs.

Master Of Science, Computer Applications

Completed 3 years study and successfully completed all exams for the 10 modules making up the MSc. programme. (Deferred Dissertation)

Bachelor Of Science (Bsc), Bsc Applied Mathematical Sciences

Statistics, Operations Research, Numerical Analysis, Computer Applications, Analysis, Linear Mathematics, Euromath Researcher, Time.

Entrepreneurship

As part of MSc. International Business with Trinity College a brief but memorable educational experience.

Leadership

As part of MS.c in International Business with Trinity College - a brief and incredible experience.

American Management And Business Internship Training Program(Ambit) - E-Business)

The program is a collaborative effort between the International Fund for Ireland (IFI) and the International Trade Administration (ITA).