Brian Corke Email and Phone Number
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Seasoned and classically-trained product marketing and management professional with an extensive career within the building materials, durable goods, healthcare and consumer packaged goods industries at both blue chip Fortune 500 companies and private equity backed enterprises. Highlights include tenure at 3M, MAAX Bath and General Mills and stewardship of products from brands such as MAAX, Aker, the Scotch® Brand, Cheerios, Cascadian Farm and LÄRABAR. Significant experience in new product development and innovation, channel marketing, competitive analysis, P&L management, cross-functional team leadership and strategic marketing planning. Proven track record of delivering outstanding results on new product launches and developing business portfolios to market leadership. Strong acumen for translating robust customer and market data into actionable insights for future business growth. Excellent verbal and written communication skills, presentation ability and results-oriented mindset. Able to adapt to and deliver functional expertise in new markets and industries seamlessly.
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Vice President, Market Development And Product StrategyFr ConversionsUnited States
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Vice President Of Product ManagementFr Conversions Dec 2023 - Present
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Founder & Principal118 & Sutter Apr 2017 - PresentConsultancy offering business strategy, strategic marketing and product management services -
Vice President Of Product ManagementAmerican Bath Group Jun 2022 - Nov 2023Savannah, Tn, UsBath & Shower, North AmericaAn expansion of my responsibilities leading the Product Management function at American Bath Group, with leadership of a team of 8 professionals across Product and Design. -
Director Of Product ManagementAmerican Bath Group Jan 2018 - Jun 2022Savannah, Tn, UsBath & Shower, North AmericaAs a Director of Product Management, I led 4 team members encompassing Product Management and Industrial Design within the extensive Bath & Shower portfolio across American Bath Group. The portfolio touched the following categories - Showers, Tub Showers, Bathtubs, Shower Bases, Commercial/ADA/Accessible and Steam and has implications across 25 manufacturing facilities.A small sampling of my responsibilities included business planning and strategy, product life cycle strategy and management, extensive market and consumer/customer research, new product road map development, new product commercialization, innovation process implementation and business and data analysis.
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Product ManagerAmerican Bath Group Jan 2017 - Jan 2018Savannah, Tn, UsShowers, Tub Showers & ADA/Commercial, North AmericaUpon the acquisition of MAAX Bath by American Bath Group in January 2017, I assumed full product management responsibility for the entirety of the Showers, Tub Showers and ADA/Commercial product offering across the American Bath Group family of brands in North America, touching 6 brands and 16 manufacturing facilities.
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Product ManagerMaax Bath Aug 2014 - Jan 2017Lachine, Qc, CaShowers & Tub Showers, North AmericaMarch 2016 - December 2017I directed all product marketing efforts for the Showers & Tub Showers categories across North American Wholesale & Retail channels. Core responsibilities include customer and market research, new product development and commercialization, P&L management and strategic planning.Bath & Shower, United StatesAugust 2014 - March 2016I directed all product marketing efforts for the Bath & Shower categories in the U.S. Wholesale channel. Core responsibilities included customer and market research, new product development and commercialization, P&L management and strategic planning.Directed 2016 launch of 6 SKU Freestanding bathtub program across Wholesale and Retail channels in United States and Canada. -
New Product Marketing Manager, Acute Wound Care3M Oct 2012 - Aug 2014St Paul, Mn, UsWith a leap to a new industry and drastically different go-to-market model from the consumer products world, I took a role within one of 3M's market leading healthcare portfolios. I directed all new product marketing efforts for the Acute Wound Care business of 3M's Critical & Chronic Care Solutions Division. My responsibilities included leading all market research and customer insights initiatives for the entire product pipeline on a global scale; defining the business model and strategic positioning for new product programs and conducting robust competitive intelligence and analysis in target geographies. -
Marketing Supervisor, Scotch® Brand3M Nov 2010 - Oct 2012St Paul, Mn, UsMy tenure as a Marketing Supervisor as part of the Scotch® Brand product marketing team was a mutli-faceted experience encompassing a diverse set of marketing responsibilities. From May 2012 through October 2012, I directed a new 15 SKU platform launch for the Scotch® Brand with retail visibility in 2013 in Food, Drug and Mass distribution channels. My core responsibilities included market research, package design strategy definition, key account conversion planning and cross-functional team leadership.The majority of my time on the Scotch® Brand was focused on the management of the Cutting Tools platform, a high growth $11MM adjacent portfolio for the brand. My responsibilities included, but were not limited to, product and channel marketing, strategy development, P&L management, marketing communications and cross-functional team leadership.During my experience on the business, market share increased in Food, Drug & Mass channels from 6% to 28% in an 18 month time frame, growing top lines sales 85% and establishing 3M/Scotch™ as the leading manufacturer/brand in the category. Furthermore, in managing the entire new product development process for the Cutting Tools portfolio, 15 SKUs were successfully commercialized.
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Senior Associate Marketing Manager, Cheerios New Products / InnovationGeneral Mills Jul 2009 - Oct 2010Minneapolis, Minnesota, UsThis classic brand management and new product marketing mangement role was focused on the development and commercialization of innovative products for the Cheerios franchise.My core responsibilities included cross-functional team leadership on a variety of programs, new product marketing budget management, consumer insight generation, competitive intelligence, marketing strategy development and integrated marketing tactical execution.Highlights included the highly successful launch of Chocolate Cheerios, which was launched in January 2010 and achieved 175% of the projected volume target and earned $23MM in profit in the first full fiscal year post launch versus a projection of $6MM in profit. This success was achieved through the implementation of an efficient marketing launch campaign that consisted of FSIs, sampling programs, targeted blogger outreach, digital marketing, advertising, and in store merchandising vehicles. -
Associate Marketing Manager, Small Planet Foods, Strategic Growth ChannelsGeneral Mills Jun 2008 - Jul 2009Minneapolis, Minnesota, UsIn a brand management capacity, my tenure within the Small Planet Foods division of General Mills was focused on leading the marketing efforts for and development of customer relationships for all natural and organic foods brands in the divisional portfolio (Cascadian Farm, Muir Glen & LÄRABAR) at strategic growth customers consisting of Walmart, Target, Costco, Sam’s Club, BJ’s Wholesale & Military commissaries.Leveraging my brand management and channel marketing skill sets, core responsibilities included category management and distribution improvement, development of new forecasting models and price/value optimization.Highlights included a 12% growth of the Small Planet Foods business at Target and contributions to the fulfillment of the year 1 LÄRABAR acquisition model through distribution gains at Walmart, BJ’s Wholesale & Sam’s Club.
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Marketing Intern, Robitussin FranchiseWyeth Consumer Healthcare (Now Pfizer Consumer Healthcare) May 2007 - Aug 2007New York, New York, UsMy MBA internship project was to deconstruct the current state of the Robitussion Cough Drops product portfolio; to identify current issues hindering growth and to develop a detailed future business strategy for the adjacency. -
Assistant Marketing ManagerHyatt Hotels Corporation Apr 2005 - Jun 2006Chicago, Il, UsAs part of the re-launch of the Park Hyatt Washington DC, I was a member of a small marketing team tasked with developing the marketing strategy for and executing the marketing tactics for the luxury property, both pre and post launch. My role was specifically focused on CRM and market segmentation, competitive intelligence and execution of direct mail and promotional programs. -
Artist Development & PromotionAtlantic Records Oct 2002 - Apr 2005UsAfter completing a number of internships in the music industry (MTV Networks, RCA Records and Atlantic Records), my first full-time employment in the business was with Atlantic Records. My experience at the historic major record label included grassroots marketing, lifestyle marketing and radio promotion for numerous artists across a variety of genres.
Brian Corke Skills
Brian Corke Education Details
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University Of Virginia Darden School Of BusinessMaster Of Business Administration (Mba) -
Baruch CollegeManagement Of Music Enterprise
Frequently Asked Questions about Brian Corke
What company does Brian Corke work for?
Brian Corke works for Fr Conversions
What is Brian Corke's role at the current company?
Brian Corke's current role is Vice President, Market Development and Product Strategy.
What is Brian Corke's email address?
Brian Corke's email address is br****@****aax.com
What is Brian Corke's direct phone number?
Brian Corke's direct phone number is +151484*****
What schools did Brian Corke attend?
Brian Corke attended University Of Virginia Darden School Of Business, Baruch College.
What skills is Brian Corke known for?
Brian Corke has skills like Competitive Analysis, Cross Functional Team Leadership, Marketing Strategy, Brand Management, Marketing, Product Management, Market Research, Product Development, Marketing Communications, Digital Marketing, Consumer Products, Crm.
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