Brian Costello

Brian Costello Email and Phone Number

Owner Growth Marketing Leader at General Motors @ General Motors
Brian Costello's Location
Shrewsbury, Massachusetts, United States, United States
Brian Costello's Contact Details
About Brian Costello

I am an integrated marketing, media, advertising, measurement and analytics veteran. During my career, I've led the strategy, integrated marketing, media, measurement & business development and overall P&L for large, mid-sized and start-up enterprises. I am a big believer that change -- especially disruptive change -- brings about better ways of thinking, and marketing when you embrace it, rather than hide from it. I helped build The Barbarian Group, one of the most award-winning, and recognized digital companies in the world, and was an early investor and product builder of mobile applications and mobile marketing. In addition to Barbarian, I've founded or co-founded a number of other companies in the marketing and advertising arena. Strategic, entrepreneurial-minded marketing leader leveraging extensive experience marketing products and services at both established and start-up companies. Expertise in integrated marketing, solutions marketing, channel marketing, brand development, marketing programs, analytics, measurement and communications. Demonstrated expertise in creating, launching, and managing marketing initiatives for enterprise products and services for both B2B and B2C. Proven track record developing marketing plans, budgets, and defining/driving marketing and communications programs for demand generation and brand awareness. Exceptional experience in media development across all channels; digital, OOH, TV, OTT, demand/lead generation, radio, print. My experience also includes using advanced measurement and analytics tools and methods, including MMM and MTA. Proven ability to attract and recruit high-performing talent for all marketing functions. Specialties: keywords: integrated marketing, media, digital, digital media, display advertising, mobile advertising, international advertising, international digital strategy, SEO, SEM, social media strategy, creative, program management, product development, advertising, marketing, business development, measurement, analytics, MMM, MTA wireless, mobile, software, interactive advertising, interactive media, new media, analyst, entrepreneur, research, public relations, strategy

Brian Costello's Current Company Details
General Motors

General Motors

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Owner Growth Marketing Leader at General Motors
Brian Costello Work Experience Details
  • General Motors
    Head Of Owner Growth Marketing
    General Motors Oct 2024 - Present
    Detroit, Michigan, Us
    Leading a team to develop & execute strategies to drive revenue growth after the purchase of a GM Vehicle. Heading up GM Accessories Marketing, OnStar CRM, and X-Channel CRM and growth for Certified Service, Parts, and GM Loyalty & Card
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  • General Motors
    Head Of Performance Driven Marketing & Marketing Intelligence - Corporate Brands
    General Motors May 2022 - Oct 2024
    Detroit, Michigan, Us
    Heading up Performance Driven Marketing and Marketing Intelligence for the Corporate Brands team at General Motors. My team specializes in driving the development of marketing KPI's tied to driving financial business results for core lines of business at GM. We are responsible for deep dive performance and marketing insights. We are driving digital transformation and bringing advanced measurement, marketing technology, insights, data, performance & demand generation expertise to GM's amazing corporate brands (OnStar, GM Envolve, GM Accessories, Customer Care & Aftersales, GM Energy, GM eCommerce, CarBravo and more. Deeply engaged in analytics and measurement across the full marketing funnel and building long and short term marketing investment planning tied to provable outcomes.
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  • Yieldmo
    Vice President, Brand Partnerships
    Yieldmo Mar 2022 - May 2022
    Nashua, New Hampshire, Us
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  • Staples
    Senior Director/Vp, Integrated Media
    Staples Feb 2019 - Nov 2021
    Framingham, Ma, Us
    Heading up the Media COE Integrated Media Team at Staples -- for both B2C and B2B -- includes programmatic, display, search/SEM, affiliate, social, OTT/streaming, TV, print, streaming audio and terrestrial radio. Also managing Staples Retail Media Network (monetizing site and 1st party data for endemic and non-endemic partners).
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  • Sharkninja
    Vice President, Digital Demand Creation
    Sharkninja Jan 2018 - Feb 2019
    Needham, Ma, Us
    Managing all omni-channel media and consumer demand for all SharkNinja products on all digital platforms and linear channels. Includes paid and earned media across SEM, display, social, affiliate, influencer, linear and OTT. Also managed all aspects of spend on retail media networks such as Amazon, Walmart Connect, Target/Roundel and Best Buy.
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  • Monster
    Vice President, Performance Marketing & Media
    Monster Mar 2016 - Nov 2017
    Weston, Ma, Us
    Monster is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs, and employers find the best talent. I managed all media and strategy for omni channel media. Media included both B2B & B2C strategies, Digital, SEM, social, TV, Streaming, OOH, print, and events. I also managed global CRM and Email.In this role, I'm responsible for leading the teams that drive B2C and B2B brand awareness, qualified traffic, and leads to Monster Worldwide. Our media teams execute across all channels to drive results -- digital, social, email, network TV, cable TV and streaming TV, radio, out-of-home and events. I lead the Integrated Marketing & Media, CRM, Social and Analytics teams for Monster Worldwide in North America. In this role I get to work with a world-class team, manage our agency relationships and work with partners for drive our B2C and B2B efforts.
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  • Progress Partners
    Advisor
    Progress Partners May 2014 - May 2016
    Boston, Massachusetts, Us
    Progress Partners is a Boston and New York based corporate finance advisory firm that works with owners and management of emerging growth companies to complete private placement and M&A transactions. The company also acts as a Corporate Strategy & Advisory service for companies seeking assistance in their Corporate Development efforts.
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  • Gyk Antler
    Chief Digital Officer
    Gyk Antler Sep 2014 - Jan 2016
    Manchester, Nh, Us
    GYK Antler, a full-service agency based in Manchester, Boston, and W.Mass working with national B2C and B2B brands. Led the digital strategy, development and growth for B2C and B2B brand clients. Agency created content strategies, innovative digital experiences, e-commerce sites, applications, mobile apps, and sites using technology as a creative process and tools to create a unique brand experience. Awesome clients that I worked with included Sweet Baby Ray's BBQ Sauce, Rackspace, NH Lottery, The Mountain, Moxie and many more.
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  • Maple Farm Media
    Svp Marketing & Media
    Maple Farm Media Feb 2012 - Sep 2014
    Waltham, Ma, Us
    Maple Farm Media is a full-service digital media and content strategy company engaged in developing complete, multi-channel, multi-screen digital media and content strategies for top brands. MFM specialized in bringing media strategies to local businesses, primarily franchise-based. As the leader of Marketing, Content and Media, I was responsible for full funnel media strategies and content strategy and deployment. The company worked with major advertisers across all aspects of media delivery, content development and digital strategy, including content, display, search, social and email. Company acquired by PureCars in 2014
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  • Valassis Inc.
    Vice President And General Manager, Digital Strategy
    Valassis Inc. Sep 2006 - Jan 2012
    Livonia, Michigan, Us
    - Valassis is a $2.3B marketing services firm that serves over 15,000 clients nationwide, and specializes in promotional media for top CPG, retail, specialty retail, casual dining, quick serve dining, pizza, GDM’s, financial and media companies- Brought into the company to develop their entry into the digital media space- Managed entire product development cycle and Product Team, releasing successful products to the marketplace on budget and ontimeconsistently- Led the Digital Media Team for Valassis, including the Valassis Digital Ad Network, the RedPlum Affiliate Network, and RedPlum.com & save,com- Led Online Media Team for Valassis, which managed the placement and management of display advertising across the Valassis Digital Ad Network (90+% reach to US households), our owned sites and the affiliate/e-commerce network- Worked closely with ad network partners, data solutions providers and analytics firms to develop custom digital ad solutions for partnersManaged all SEO/SEM functions for Valassis’ consumer facing properties- Managed all editorial, content management, publishing & creative/site development for RedPlum.com and Save.com- Led consumer-facing Social Media strategy and implementation for owned sites, including driving over 500% growth in Facebook “likes” and Twitter followers- Led social media strategy development, including Facebook apps and worked with Facebook to create application for coupons and deals- Worked with international divisions to develop and vet digital strategies- Strategized the development of mobile applications for iPhone/Android platforms - Led development of coupon-to-card (card-linked offers/CLO’s) for Valassis, resulting in largest C2C network in grocery retail- Built RedPlum.com from the ground up, including leading the team to develop and name the “RedPlum” brand.
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  • Metromystics Technology Corp.
    Co-Founder & Sr. Vice President Digital Strategy & Product Development
    Metromystics Technology Corp. Aug 2004 - Aug 2006
    MetroMystics Technology developed identity-based interactive applications for mobile devices and mobile consumers based upon a proprietary application development technology and social platform. Products developed included a mobile content development, game development, handset/data security program and a mobile credit card security notification system. Company acquired in 2006
  • The Barbarian Group
    Co-Founder, Director Of Strategy
    The Barbarian Group Dec 2001 - Sep 2004
    New York, Ny, Us
    Co-Founder of the multi-award winning Barbarian Group, an interactive design firm based in Boston, with offices on NYC and SF. Very cool, very fun. Clients included Nike, Volkswagen, Virgin, Apple and other great brands. Remember Burger King's "Subservient Chicken?" Over a billion hits for a guy in a chicken suit and garters, go figure. Yeah, that was us too (with CP&B).
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  • Cera
    Research Director: Digital Technologies
    Cera Dec 2001 - Oct 2003
    London, United Kingdom, Gb
    As Director of Research, Digital Technologies I led a team of researchers and professionals working in oil, gas and energy related companies that were interested in analysis and insight into current and future digital technologies. Clients included ExxonMobil, ChevronTexaco, BP, and EDF. Exceptional experience working with international digital issues across large multi-nationals.
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  • Research Associates
    Managing Director
    Research Associates Oct 1999 - Dec 2001
    The (1st) Internet boom/bubble days. Early on it was with eMind, LLC a start-up in the e-learning space, then I worked as a technology analyst with large corporations to define their emerging Internet and technology strategies.
  • Cambridge Resources Group
    Co-Founder And President
    Cambridge Resources Group Jul 1996 - Oct 1999
    Built a professional education and marketing services company that catered to high level executives and professionals in large and medium sized corporations. Included development of media campaigns for product launches, internal executive education, and consulting. Marketing services clients includes Pfizer, Johnson & Johnson, GlaxoSmithKline and Merck.

Brian Costello Education Details

  • New England Law | Boston
    New England Law | Boston
    Law
  • Worcester State University
    Worcester State University
    Urban Studies And History

Frequently Asked Questions about Brian Costello

What company does Brian Costello work for?

Brian Costello works for General Motors

What is Brian Costello's role at the current company?

Brian Costello's current role is Owner Growth Marketing Leader at General Motors.

What is Brian Costello's email address?

Brian Costello's email address is co****@****sis.com

What is Brian Costello's direct phone number?

Brian Costello's direct phone number is +160362*****

What schools did Brian Costello attend?

Brian Costello attended New England Law | Boston, Worcester State University.

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