Brian Costello Email & Phone Number

Detroit, Michigan, Us

Leading a team to develop & execute strategies to drive revenue growth after the purchase of a GM Vehicle. Heading up GM Accessories Marketing, OnStar CRM, and X-Channel CRM and growth for Certified Service, Parts, and GM Loyalty & Card

Detroit, Michigan, Us

Heading up Performance Driven Marketing and Marketing Intelligence for the Corporate Brands team at General Motors. My team specializes in driving the development of marketing KPI's tied to driving financial business results for core lines of business at GM. We are responsible for deep dive performance and marketing insights. We are driving digital transformation and bringing advanced measurement, marketing technology, insights, data, performance & demand generation expertise to GM's amazing corporate brands (OnStar, GM Envolve, GM Accessories, Customer Care & Aftersales, GM Energy, GM eCommerce, CarBravo and more. Deeply engaged in analytics and measurement across the full marketing funnel and building long and short term marketing investment planning tied to provable outcomes.

Nashua, New Hampshire, Us

Framingham, Ma, Us

Heading up the Media COE Integrated Media Team at Staples -- for both B2C and B2B -- includes programmatic, display, search/SEM, affiliate, social, OTT/streaming, TV, print, streaming audio and terrestrial radio. Also managing Staples Retail Media Network (monetizing site and 1st party data for endemic and non-endemic partners).

Needham, Ma, Us

Managing all omni-channel media and consumer demand for all SharkNinja products on all digital platforms and linear channels. Includes paid and earned media across SEM, display, social, affiliate, influencer, linear and OTT. Also managed all aspects of spend on retail media networks such as Amazon, Walmart Connect, Target/Roundel and Best Buy.

Weston, Ma, Us

Monster is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs, and employers find the best talent. I managed all media and strategy for omni channel media. Media included both B2B & B2C strategies, Digital, SEM, social, TV, Streaming, OOH, print, and events. I also managed global CRM and Email.In this role, I'm responsible for leading the teams that drive B2C and B2B brand awareness, qualified traffic, and leads to Monster Worldwide. Our media teams execute across all channels to drive results -- digital, social, email, network TV, cable TV and streaming TV, radio, out-of-home and events. I lead the Integrated Marketing & Media, CRM, Social and Analytics teams for Monster Worldwide in North America. In this role I get to work with a world-class team, manage our agency relationships and work with partners for drive our B2C and B2B efforts.

Boston, Massachusetts, Us

Progress Partners is a Boston and New York based corporate finance advisory firm that works with owners and management of emerging growth companies to complete private placement and M&A transactions. The company also acts as a Corporate Strategy & Advisory service for companies seeking assistance in their Corporate Development efforts.

Manchester, Nh, Us

GYK Antler, a full-service agency based in Manchester, Boston, and W.Mass working with national B2C and B2B brands. Led the digital strategy, development and growth for B2C and B2B brand clients. Agency created content strategies, innovative digital experiences, e-commerce sites, applications, mobile apps, and sites using technology as a creative process and tools to create a unique brand experience. Awesome clients that I worked with included Sweet Baby Ray's BBQ Sauce, Rackspace, NH Lottery, The Mountain, Moxie and many more.

Waltham, Ma, Us

Maple Farm Media is a full-service digital media and content strategy company engaged in developing complete, multi-channel, multi-screen digital media and content strategies for top brands. MFM specialized in bringing media strategies to local businesses, primarily franchise-based. As the leader of Marketing, Content and Media, I was responsible for full funnel media strategies and content strategy and deployment. The company worked with major advertisers across all aspects of media delivery, content development and digital strategy, including content, display, search, social and email. Company acquired by PureCars in 2014

Livonia, Michigan, Us

- Valassis is a $2.3B marketing services firm that serves over 15,000 clients nationwide, and specializes in promotional media for top CPG, retail, specialty retail, casual dining, quick serve dining, pizza, GDM’s, financial and media companies- Brought into the company to develop their entry into the digital media space- Managed entire product development cycle and Product Team, releasing successful products to the marketplace on budget and ontimeconsistently- Led the Digital Media Team for Valassis, including the Valassis Digital Ad Network, the RedPlum Affiliate Network, and RedPlum.com & save,com- Led Online Media Team for Valassis, which managed the placement and management of display advertising across the Valassis Digital Ad Network (90+% reach to US households), our owned sites and the affiliate/e-commerce network- Worked closely with ad network partners, data solutions providers and analytics firms to develop custom digital ad solutions for partnersManaged all SEO/SEM functions for Valassis’ consumer facing properties- Managed all editorial, content management, publishing & creative/site development for RedPlum.com and Save.com- Led consumer-facing Social Media strategy and implementation for owned sites, including driving over 500% growth in Facebook “likes” and Twitter followers- Led social media strategy development, including Facebook apps and worked with Facebook to create application for coupons and deals- Worked with international divisions to develop and vet digital strategies- Strategized the development of mobile applications for iPhone/Android platforms - Led development of coupon-to-card (card-linked offers/CLO’s) for Valassis, resulting in largest C2C network in grocery retail- Built RedPlum.com from the ground up, including leading the team to develop and name the “RedPlum” brand.

MetroMystics Technology developed identity-based interactive applications for mobile devices and mobile consumers based upon a proprietary application development technology and social platform. Products developed included a mobile content development, game development, handset/data security program and a mobile credit card security notification system. Company acquired in 2006

New York, Ny, Us

Co-Founder of the multi-award winning Barbarian Group, an interactive design firm based in Boston, with offices on NYC and SF. Very cool, very fun. Clients included Nike, Volkswagen, Virgin, Apple and other great brands. Remember Burger King's "Subservient Chicken?" Over a billion hits for a guy in a chicken suit and garters, go figure. Yeah, that was us too (with CP&B).

London, United Kingdom, Gb

As Director of Research, Digital Technologies I led a team of researchers and professionals working in oil, gas and energy related companies that were interested in analysis and insight into current and future digital technologies. Clients included ExxonMobil, ChevronTexaco, BP, and EDF. Exceptional experience working with international digital issues across large multi-nationals.

The (1st) Internet boom/bubble days. Early on it was with eMind, LLC a start-up in the e-learning space, then I worked as a technology analyst with large corporations to define their emerging Internet and technology strategies.

Built a professional education and marketing services company that catered to high level executives and professionals in large and medium sized corporations. Included development of media campaigns for product launches, internal executive education, and consulting. Marketing services clients includes Pfizer, Johnson & Johnson, GlaxoSmithKline and Merck.

Jd, Law

Ba, Urban Studies And History