Brian Porter Email & Phone Number

Redmond, Washington, Us

Hollywood, Ca, Us

Bellevue, Wa, Us

• Manged the teams responsible for User Acquisition/Paid Media, Brand, and CRM• Planned, managed, and executed the 20+ million dollar global Paid Media budget to drive awareness, sales, and new player acquisition• Developed and executed annual go-to-market strategies and plans for Expansions (Shadowkeep and Beyond Light), Seasonal/episodic releases (Over 7 seasons and multiple festival/events), F2P, and other features. • Managed external creative and paid media agencies• Led the consumer advertising, product positioning, web, and video content creation

Bellevue, Wa, Us

• Managed the Brand and Product Marketing Teams • Created and accountable for the multi-year global go-to market strategies, forecasting, and multi-million dollar global marketing budget. • Development and execution of multi-year go-to-market strategies and plans bringing Guild Wars 2 to life across campaigns and media channels.• Relaunched Guild War 2 F2P creating brand strategies across a variety of media channels and engaging with millions of fans globally.• Campaign strategy and development of unannounced mobile and console projects, inclusive of market research, go-market plans, creative development, positioning, etc... • Drove, optimized, and reported on the Affiliate Marketing Program

Bellevue, Wa, Us

• Managed Global Marketing Team of 20+ responsible for Brand, Player Acquisition, PR, CRM, Analytics, Community, Content Marketing, Creative Services, Events, and Tradeshows• Created and accountable for the multi-year global go-to market strategies, forecasting, and multi-million dollar global marketing budget. • Partnered with Senior Leadership on the five year studio plan and forecast• Managed creative and media agencies with a multi-million dollar global marketing budget• Developed the go-to-market and media plans to launch Guild Wars 2: Path of Fire• Drove the creation of the Path of Fire SKUs, first party e-commerce site, physical products, forecasting, partnerships, life cycle management, and other promotions• Launched Guild Wars 2: Path of Fire expansion

Bellevue, Wa, Us

• Led the team responsible for media, sales, and player acquisition• Managed media agencies and multi-million dollar media budget• Developed media campaigns to launch Guild Wars 2 free to play and the first expansion Guild Wars 2: Heart of Thorns • Directed global advertising, marketing collateral, and POP• Managed sales, free trials, and other promotions while tracking the conversion to purchase and the overall profitability• Tested and optimized performance based marketing resulting in improved CPA efficiency• Product owner of the Guild Wars 2 free to play resulting in millions of new players• Implemented partner program incentive program and built an affiliate network • Drove the creation of the Heart of Thorns SKUs, first party e-commerce site, physical products, forecasting, and life cycle management

Bellevue, Wa, Us

• Managed the creation of the Guild Wars 2 Collector’s Edition and other SKUs to support the launch, one of the first Pre-Purchase programs, and lifecycle of Guild Wars 2• Led Western Brand Marketing for Guild Wars resulting the in launch of a few free updates, new monetization opportunities, marketing automation, and budget line SKU• Directed global marketing collateral and POP• Drove sales and free trials with a focus on optimizing acquisition, media, and profitability• Created the brand positioning, strategy, targeting, and analysis for competitive play • Conceived of and managed the first Guild Wars 2 competitive tournament and championship• Developed and managed relationships and the creation of products with partners and licensors• Drove forecasting and life cycle management for Guild Wars and Guild Wars 2

Bellevue, Wa, Us

• Led the Brand and Marketing for Aion, Lineage II, and Lineage focusing on player acquisition and retention in North America and Europe• Managed the community team to deliver social media • Launched the first Western Aion expansion (Aion: Assault on Balaurea) and multiple free updates for Aion, Lineage II, and Lineage• Planned and managed multimillion dollar franchise budgets • Developed and executed the free trial and monetization strategy for Aion

Bellevue, Wa, Us

• Led the Brand and Marketing for Lineage II, Lineage, and Exteel in North America and Europe• Assisted with the Western launch of Aion resulting in over 1 million units sold• Drove and developed post launch retention and monetization resulting in higher LTV• Launched over ten major content updates and developed unique SKUs for certain territories• Managed relationships with licensors across all brands

Agoura Hills, Ca, Us

• Developed a reporting tool for long term planning of internal and external games in production and prototype phases. This resulted in reports presented to and adopted by Senior Management• Analyzed and documented the SKU planning process, resulting in a value stream map, and recommendations to increase efficiency

Bellevue, Wa, Us

"Guild Wars: Prophecies""Guild Wars: Factions""Guild Wars: Nightfall"• Designed and scripted content as well as rules applicable to the massively multiplayer online role-playing games (MMORPG) ranging from PvP to new concepts to quests to holiday events• Collaborated with and drove small cross functional teams of artist, writers, and programmers resulting in the creation of new features and content• Worked from concept art in order to create in-game worlds using a proprietary level editor• Analyzed competitive products to help identify product weaknesses, important features, and where the market was going• Helped hire and train new designers

Seattle, Wa, Us

"The Suffering"• Created and optimized in-game and cinematic special effects• Scripted in-game events and puzzles related to special effects using a proprietary level editor

Master Of Business Administration (M.B.A.), Mba

Ba, Geographic Information Systems