Partner
CurrentStrategy ideation and implementation. Licensing, Omnichannel Retail, Strategic Partnerships, Manufacturing & Sourcing
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@msn.com
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8 phones found area 215, 785, and 757
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Brian Crawford is listed as Partner at Insider Solutions, based in Westfield, New Jersey, United States. AeroLeads shows a work email signal at msn.com, phone signal with area code 215, 785, 757, and a matched LinkedIn profile for Brian Crawford.
Brian Crawford previously worked as Vice President of Licensing at Girl Scouts Of The Usa and Director of Inventory Management at Two'S Company. Brian Crawford holds Ba, Economics from University Of Maryland.
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Throughout my career, I have been eager to dedicate my energy and time to developing and implementing robust strategic plans and targeted integrated-marketing concepts. Well-versed in negotiating and executing licensing deals with current and new licensees and the ability to provide overall strategic direction to maximize licensing matrix. Understanding of product trends and business drivers in licensing, including key players, aspirational and accessible products, and retail landscape. Comfortable juggling multiple projects, prioritizing stakeholder needs, and working under tight deadlines. Expert in generating tactical and strategic recommendations for activities to improve licensee relationships and to respond to new opportunities.
Listed skills include Inventory Management, Strategic Planning, Strategy, Management, and 15 others.
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New York City Metropolitan Area
Strategy ideation and implementation. Licensing, Omnichannel Retail, Strategic Partnerships, Manufacturing & Sourcing
New York City Metropolitan Area
I exhibited my extraordinary expertise in identifying, creating, and executing new business development opportunities across existing partners. I cultivated new partnerships that align with licensing strategy. I partnered with licensees and retailers to develop and grow partnerships with the goal of driving revenue and increasing consumer engagement. I efficiently managed and mentored Licensing team, developed strong skill sets, fostered partnership relations, and initiated growth opportunities. Demonstrated expertise in utilizing licensing to drive brand awareness and develop business opportunities for other areas of the organization.Key Achievements:• Introduced licensing to Girl Scouts and established an award-winning program including strategy, criteria, and processes.• Consistently improved productivity through ongoing licensee business reviews and implementing business-driven tactical adjustments.• Achieved corporate financial goals and KPIs by creating and executing robust growth strategies.• Conceptualized and delivered Girl Scouts' first commercial publications strategy for fiction and nonfiction books, including leading a cross-functional team, pitch development, publisher selection, author review and launch timeline development.• During COVID expanded retail footprint from 20k doors to over 100k doors, grew royalties by 44%, and boosted related media impressions to over 2 billion per year.• Invested in the first-ever Girl Scouts product style guide including agency selection, scoping of works and leading a cross-functional team.• Introduced the first-ever Girl Scout collection of cosmetics for tween girls that aligned with brand values.• Partnered with bakers to create the first-ever national Girl Scout Cookie launch to celebrate the 100th anniversary of the Girl Scout Cookie Program. Sales results and media impressions more than tripled initial projections.
Executive training program, merchandising, finance, replenishment, planning
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Brian Crawford works for Insider Solutions.
Brian Crawford is listed as Partner at Insider Solutions.
AeroLeads has found 1 work email signal at @msn.com for Brian Crawford at Insider Solutions.
AeroLeads has found 8 phone signal(s) with area code 215, 785, 757 for Brian Crawford at Insider Solutions.
Brian Crawford is based in Westfield, New Jersey, United States while working with Insider Solutions.
Brian Crawford has worked for Insider Solutions, Girl Scouts Of The Usa, Two'S Company, Brooks Brothers, and Bloomingdale'S.
You can use AeroLeads to view verified contact signals for Brian Crawford at Insider Solutions, including work email, phone, and LinkedIn data when available.
Brian Crawford holds Ba, Economics from University Of Maryland.
Brian Crawford is listed with skills including Inventory Management, Strategic Planning, Strategy, Management, Brand Licensing, Cross Functional Team Leadership, Leadership Development, and Training.
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