Strategy ideation and implementation. Licensing, Omnichannel Retail, Strategic Partnerships, Manufacturing & Sourcing

I exhibited my extraordinary expertise in identifying, creating, and executing new business development opportunities across existing partners. I cultivated new partnerships that align with licensing strategy. I partnered with licensees and retailers to develop and grow partnerships with the goal of driving revenue and increasing consumer engagement. I efficiently managed and mentored Licensing team, developed strong skill sets, fostered partnership relations, and initiated growth opportunities. Demonstrated expertise in utilizing licensing to drive brand awareness and develop business opportunities for other areas of the organization.Key Achievements:• Introduced licensing to Girl Scouts and established an award-winning program including strategy, criteria, and processes.• Consistently improved productivity through ongoing licensee business reviews and implementing business-driven tactical adjustments.• Achieved corporate financial goals and KPIs by creating and executing robust growth strategies.• Conceptualized and delivered Girl Scouts' first commercial publications strategy for fiction and nonfiction books, including leading a cross-functional team, pitch development, publisher selection, author review and launch timeline development.• During COVID expanded retail footprint from 20k doors to over 100k doors, grew royalties by 44%, and boosted related media impressions to over 2 billion per year.• Invested in the first-ever Girl Scouts product style guide including agency selection, scoping of works and leading a cross-functional team.• Introduced the first-ever Girl Scout collection of cosmetics for tween girls that aligned with brand values.• Partnered with bakers to create the first-ever national Girl Scout Cookie launch to celebrate the 100th anniversary of the Girl Scout Cookie Program. Sales results and media impressions more than tripled initial projections.

Executive training program, merchandising, finance, replenishment, planning