Nationally recognized, award-winning business and brand strategist, writer and marketing innovator. Through a unique and seamless ‘right-brain, left-brain’ strategic approach, I've had the opportunity to successfully position, message and launch more than 200 businesses, brands, products and services.In 1989, I co-founded the award-winning ad agency, CreathJacobsen. There, my work as a strategist, creative/copy director and new business specialist helped garner high-profile clients and an outstanding creative reputation for the agency; an agency perhaps most remembered for its Clio-Award winning work for Volvo in 1994.In 1999, I founded Cohesion, a nationally recognized brand & marketing direction firm. We work closely with Fortune 500 (and mid-sized) businesses across the country to develop deeper and more structured marketing and brand architecture, strategy, positioning, creative direction and messaging.In 2013, I was nominated and selected to serve on the Advisory Council of the World Brand Congress.----------------------------In 2024, I also launched Inside The Real (https://insidethereal.com). Inside The Real is a city-by-city, local video magazine focused on showcasing an area's smaller, independent, hidden-gem businesses and destinations.----------------------------Today, much of my personal brand and strategic work is focused on working directly with executive management to drive brand thinking and benefits through all internal and external aspects of growing organizations. For a select few, I am also engaged as an interim and fractional Chief Marketing Officer (CMO). ABOUT COHESION.Cohesion | The Strategic Brand ConsultancyCohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. Since 1999, our work has created new value and revenue for more than 180 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. To learn more, visit: https://cohesioncompany.com.
Listed skills include Brand Development, Marketing Strategy, Creative Direction, Advertising, and 31 others.