Brian Richards Email & Phone Number

Cincinnati, Ohio, United States

InteractOne specializes in managing, maintaining, and optimizing e-commerce websites for small to mid-sized businesses on platforms such as Magento, Shopify, and BigCommerce. They provide comprehensive e-commerce development and digital marketing services, with a strong focus on SEO and PPC to drive performance. Established in 1998, InteractOne’s integrated approach combines expert development with tailored digital marketing strategies, ensuring clients' websites not only function seamlessly but also achieve optimal visibility and performance in the competitive e-commerce landscape. Their expertise ensures that the technical aspects of development directly enhance overall site performance and business success.At InteractOne, I led the entire sales cycle for e-commerce solutions on platforms like Magento, Shopify, and BigCommerce, driving business growth through strategic planning and consultative selling. My role involved building strong relationships with C-level executives, understanding their unique challenges, and delivering tailored solutions that met their needs. I collaborated closely with development and marketing teams to create comprehensive proposals, ensuring smooth transitions from sales to implementation and consistently exceeding client expectations.

Cincinnati, Oh

Online Rewards offers two turnkey employee recognition and rewards platforms specifically designed for small to mid-sized businesses (SMBs) seeking effective and scalable employee engagement solutions. These ready-to-use systems leverage Online Rewards' extensive global reward catalog, allowing businesses to implement meaningful recognition programs without the significant costs and complexities of custom-built solutions. With minimal customization required, these platforms provide SMBs with an accessible and cost-effective way to enhance employee morale and engagement, eliminating setup fees while delivering impactful rewards.Successfully launched and led the end-to-end Go-To-Market (GTM) strategy and operations for these platforms, which were successfully scaled across 6 countries in 4 languages. Managed lead generation, prospecting, and targeted marketing campaigns to drive pipeline growth and accelerate adoption. Directed the full sales lifecycle, from initial outreach through deal closure, ensuring seamless client onboarding and training. Conducted ongoing Quarterly Business Reviews (QBRs) to align platform performance with client objectives. Leveraged Online Rewards' global reward catalog to offer scalable, cost-effective solutions that enhanced employee engagement, eliminating setup fees and delivering significant value across a diverse international client base.

Cincinnati, Oh

Online Rewards, also known as WorkProud, specializes in creating customized employee engagement and incentive programs designed to enhance workplace culture and drive performance. Their services include the development of tailored rewards programs, comprehensive rewards catalogs, and end-to-end fulfillment services, all aimed at improving employee satisfaction, motivation, and retention​.At Online Rewards, I collaborated with HR stakeholders at Enterprise-level and Fortune 500 clients to design and implement tailored employee recognition and incentive programs aligned with business objectives. I developed and executed strategic sales approaches that streamlined sales cycles and enhanced deal structures through detailed discovery sessions and customized product demonstrations. Additionally, I led the RFI/RFP process, guiding cross-functional teams to deliver compelling proposals that advanced to live presentations. My efforts also focused on refining internal processes to improve communication and efficiency across sales and product teams, resulting in more cohesive project management and enhanced client satisfaction.

Cincinnati, Oh

CincyUpdate was a pioneering community-driven, non-profit initiative designed to prevent the "brain drain" of young professionals from Cincinnati by making the city a more attractive place to live, work, and play. Before platforms like Facebook existed as we know them today, CincyUpdate innovatively utilized an online calendaring website and proactive communication, including a highly circulated newsletter, to highlight overlooked social, cultural, and community events, ultimately engaging over 12,000 young professionals weekly after successfully growing email subscribers by 600% over four years through grassroots marketing and brand-building strategies. The initiative secured over 100 organizational partnerships and was recognized by the Cincinnati Chamber of Commerce as one of the city's leading marketing and event-centric websites for social activities and volunteer opportunities. Powered by a diverse team of volunteer Event Ambassadors who curated and promoted events, CincyUpdate served as the city's eyes and ears for young professionals. At its peak, the platform saw over 350,000 monthly website hits and sponsored more than sixty events annually, successfully fostering a strong, connected community and significantly enhancing young professionals' engagement with the city.

Lawrenceburg, In

Played a pivotal role in driving guest engagement and loyalty through targeted marketing campaigns. I identified target consumers through Teradata CRM and developed personalized direct mail strategies, ensuring we reached the right guests with the right offers at the right time. Serving as a liaison between Argosy and direct mail house agencies, I facilitated seamless campaign execution from setup to delivery. I collaborated with cross-functional teams to create creative communication solutions using customer behavior analysis, increasing retention and consumer spending. Utilizing COGNOS data pulls, I recommended, developed, and analyzed strategic planning reports for senior management to assess the organization’s performance. Based on these insights, I developed new campaigns to meet and exceed monthly goals. Additionally, I developed, designed, and implemented monthly performance reports and forecasting models by player for the Casino Host department, increasing focus on the top 10% customer base, which contributed to at least 25% of monthly gaming revenue. Through these efforts, I contributed to enhancing our casino's loyalty program, strengthening guest relationships, and driving revenue growth.

Lawrenceburg, In

Responsible for maintaining and updating Argosy Casinos' central customer database of over 1 M+ members. I played a vital role in the implementation and validation process during the conversion from IGT Systems to TeraData, which enabled faster access, increased productivity, and opened new opportunities for cutting-edge marketing strategies. My work involved ensuring data accuracy, generating reports, analyzing trends, and collaborating with cross-functional teams to drive targeted marketing and enhance player experiences, contributing to the casino's success.

Cincinnati, Oh

During my time at Hasbro, I played a key role in supporting the market research initiatives for some of the company's most iconic toy brands, including Star Wars, Beast Wars, NASCAR, Batman, and Pokémon. I was responsible for creating and executing market tests, which included concept testing, viability analysis, and ID screens, to assess the potential success of new products in the market.My work involved analyzing consumer feedback and market trends to provide actionable insights and strategic recommendations aimed at maximizing the profitability of each brand. The reports I developed were circulated among team leaders and upper management, influencing critical decisions in product development and go-to-market strategies. My contributions helped to shape the direction of these major brands, ensuring they resonated with target audiences and met business objectives.