Brand & Marketing Leader
Current
Dec 2022 - Present
AeroLeads people directory · profile
Brian Smith Email & Phone Number
Brand, Marketing and Innovation Leader
at
Starbucks
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Brand, Marketing and Innovation Leader
Location
Greater Seattle Area, United States, United States
Who is Brian Smith? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Brian Smith is listed as Brand, Marketing and Innovation Leader at Starbucks, based in Greater Seattle Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Brian Smith.
Brian Smith previously worked as Brand & Marketing Leader at Starbucks and Brand & Product Innovation Leader at Central Garden & Pet. Brian Smith holds Master Of Business Administration (M.B.A.), Marketing, Brand Management & New Ventures from Indiana University - Kelley School Of Business.
Company email context
Email format at Starbucks
This section adds company-level context without repeating Brian Smith's masked contact details.
Starbucks
Review company-level records connected to Brian Smith before choosing the right outreach path.
Profile bio
About Brian Smith
GLOBAL BRAND BUILDER + INNOVATOR + CONSUMER-CENTRIC MARKETERMy academic story is one of purposeful contradiction and curiosity. I have studied corporate finance, business economics, brand management, new ventures and fine arts at the University of Notre Dame, Kelley School of Business and Wharton Executive Education program. My career journey has not been conventional nor linear. And that is with purpose. It has been one defined by passion, curiosity and risk taking. It has crossed borders, disciplines, categories and business life stages. The through-line of that journey is a love of starting with humans - their needs, realities and pain points. And from there creating solutions - be it new brands, products, experiences or integrated campaigns - built from a place of empathy and understanding.Today, I am delighted to be working with passion at a company fueled by passion, Starbucks.
Current workplace
Brian Smith's current company
Company context helps verify the profile and gives searchers a useful next step.
15 roles
Brian Smith work experience
A career timeline built from the work history available for this profile.
Brand & Product Innovation Leader
I led brand creation and consumer product innovation for the pet segment at Central (NASDAQ - CENT & CENTA): a $3BN+, CPG company committed to leading the future of the pet and garden industries.
Sep 2021 - Dec 2022
Innovation & Brand Consultant
Objective Catalyst
Starting with the marriage of data, empathy and creativity, I shaped the “why" behind brands, architected innovation roadmaps and created relevant consumer experiences for clients across the EdTech, connected sports, healthcare, DTC F&B and workplace equity technology sectors.
Sep 2020 - Aug 2022
Senior Director - Brand Strategy & Integrated Consumer Marketing
Seattle-based lead of a centralized brand strategy function charged with evolving, nurturing and activating the Zillow brand via national integrated marketing campaigns.
Jun 2019 - Sep 2020
Senior Director - B2B Brand Strategy & Integrated Marketing
Led the creation of a new B2B brand strategy, brand identity and integrated marketing capability for a key line of business which delivered >75% of the company’s revenue.
Jan 2018 - Jun 2019
Senior Director - Brand Strategy & Marketing (Starbucks China Asia Pacific)
Led regional brand strategy, integrated marketing & marketing innovation for 15 countries within the highest growth region at Starbucks.
Sep 2015 - Jan 2018
Senior Director - Brand Marketing & Innovation (Starbucks & Pepsico Cpg Joint Venture)
Led brand marketing, advertising and long-term innovation for a $2BN portfolio of six ready-to-drink Starbucks brands managed in partnership with PepsiCo.
Mar 2013 - Aug 2015
Global Innovation Director - Coffee & Equipment Innovation
Led innovation - inclusive of insights generation, product design, equipment experience and brand positioning - across coffee & espresso for 21,000 cafes in 3 Global regions.
Jul 2012 - Mar 2013
Innovation Director – Us Café Beverages
Led 16 country launch of Starbuck Refreshers & managed launch-year P&L of the US business for this new brand. Led initial strategy & conceptualization of Starbucks Fizzio (in-Café handcrafted carbonation) with a focus on equipment ideation/ user design, product strategy, branding & business case.
May 2009 - Jul 2012
Senior Manager – Corporate Strategy
Contributed to a C-Suite sponsored internal consulting engagement focused on evaluating external partnerships as a path to enhance masterbrand health & wellness credentials.
Nov 2008 - Apr 2009
Manager – Brand Innovation (Starbucks & Pepsico Joint Venture)
Developed and launched 3 new profitable, ready-to-drink platforms focused on new occasions, day parts and consumer cohorts.
Mar 2005 - Oct 2008
Innovation Intern - Dove Haircare
Empathic, human-centered innovation focused on identifying new solutions for those experiencing thinning hair.
Jun 2004 - Aug 2004
Manager - Strategy & Special Projects
Partnered with the CEO to define the organization’s first ever three-year strategic plan. Catalyst for the creation and programming of the USA Track & Field Foundation.
Aug 2002 - Aug 2003
Manager - Finance & Venue Management
Salt Lake Olympic Committee
Owned financial analysis and forecasting for five functional areas with budgets of $50M. Managed operational and financial success of the Main Media Center, the largest Olympic venue and home of the international event broadcasting.
Apr 2000 - Jun 2002
Experience Analyst
Coded a customized PeopleSoft report system used for financial analysis, forecasting and planning. Involved in the customization and implementation of General Ledger and Accounts Payable PeopleSoft modules.
Sep 1998 - Mar 2000
3 education records
Brian Smith education
Master Of Business Administration (M.B.A.), Marketing, Brand Management & New Ventures
Indiana University - Kelley School Of Business
Bachelor’S Degree, Finance, Business Economics & Fine Arts
University Of Notre Dame
Executive Eduction Program - Continuing Education
The Wharton School
FAQ
Frequently asked questions about Brian Smith
Quick answers generated from the profile data available on this page.
What company does Brian Smith work for?
Brian Smith works for Starbucks.
What is Brian Smith's role at Starbucks?
Brian Smith is listed as Brand, Marketing and Innovation Leader at Starbucks.
Where is Brian Smith based?
Brian Smith is based in Greater Seattle Area, United States, United States while working with Starbucks.
What companies has Brian Smith worked for?
Brian Smith has worked for Starbucks, Central Garden & Pet, Objective Catalyst, Zillow, and Unilever.
How can I contact Brian Smith?
You can use AeroLeads to view verified contact signals for Brian Smith at Starbucks, including work email, phone, and LinkedIn data when available.
What schools did Brian Smith attend?
Brian Smith holds Master Of Business Administration (M.B.A.), Marketing, Brand Management & New Ventures from Indiana University - Kelley School Of Business.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial