Seasoned marketing executive with proven ability to generate growth for a wide variety of branded goods/services. Generated 50% growth over a 5 year period to catapult a well known specialty retailer over established competitors to become the industry leader. Consumer packaged goods background with numerous success stories. Uncovers consumer insights and uses collaborative style to unite colleagues to achieve results.Specialties: Brand positioning, brand management, brand architecture, brand building, marketing strategy, advertising, creative development, media, market research, consumer insights, concept development and testing, online marketing, e-commerce, customer acquisition, SEO/SEM, package design, pricing strategy, public relations, business planning & development, strategic planning, financial plans, P&L management, coaching/mentoring, team building & development.