Manage and lead Bank of America social media activities including: responsible for managing various Bank of America social media platforms, marketing programs social media strategy and development, generate and publish content, data/stats and trends analysis.Successfully launched Snapchat at the 2015 Bank of America Chicago Marathon; approx. 86+MM story views.2016: Led efforts and launched Bank of America's first ever social media live video execution. Working with the San Francisco Giants and outfielder Hunter Pence, the Facebook Live event reached more than 630k, generated over 65k views, and brought in over 2k comments.Social Media subject matter expert for key global, national and local Enterprise Marketing programs including but not limited to: Bank of America Chicago Marathon, NFL, MLB, Special Olympics, Feeding America, BetterMoneyHabits, Local Market SponsorshipsLed digital efforts to add social media buttons to BankofAmerica.com home page.

Successfully managed a $4MM global Golf Hospitality budget per year - given full Golf Program budget responsibility ($10MM) 2008 - 2010. Supervised 25+ international and domestic events each year, hosting 45,000+ invited guests while ensuring a positive ROO and ROI. Managed multiple projects simultaneously using effective time and priority management skills including conducting weekly calls with event teams to coordinate project details and ensure on-time completion.Enhanced and led the strategy for the Global Enterprise Golf Hospitality program while building and maintaining strong relationships with key external partners (PGA TOUR and various golf tournaments, USGA, PGA of America, Callaway Golf Co., Tiger Woods Foundation). Led activation planning and efforts at the Bank of America Championship (Champions Tour) 2007 – 2008 and the Chevron World Challenge presented by Bank of America (PGA TOUR) 2008 – 2010. Co-led efforts to develop an internal Guest Check-In process (website and bar code scanning) that was adopted and used across other internal Sponsorship Marketing events.Evaluated existing assets to drive optimal utilization and maximize the benefits realized from each partnership with MLB and clubs, various NFL teams, the PGA TOUR and the Bank of America Chicago Marathon.

Served as a liaison between Marketing and the National Sales Team. Built and maintained strong relationships with key external and internal partners to our line of business while driving enhanced sales processes, associate satisfaction and revenue growth. Created and implemented tenure based Sales Productivity charts used by executive leadership and regional sales managers. Working with Human Resources, built an internal sales team incentive structure.

Six Sigma Greenbelt Certified (August 2003) – resulted in a 144% increase in Small Business Credit Card Sales in the Tampa Small Business Call Center. Created and implemented sales process and reports that drove sales in Customer Service & Support resulting in 117% to goal. Served as lead contact for Relationship Executives within the Consumer Bank in the Atlantic South and Mid-Atlantic Regions.

Enhanced the image and quality perception of Bank of America by establishing, retaining, and deepening relationships via the Internet and Telephone while providing outstanding customer service. Knowledge of all products and services; cross-selling to increase profitability while working to meet and exceed standards based on the customer needs. Developed tools that increased the productivity of other Telephone Business Bankers.

Built a broad customer base using resources such as outbound phone calls, referral sources, and walk-in traffic. Prioritized multiple issues and implemented actions daily to assure completion. Increased sales and awareness to a banking center that was previously considered “slow”.

-Responsible for organizing, creating, and setting up practices and voluntary workouts-Work with other coaches in the area to schedule conference and non-conference matches-Order team uniforms, set up a team merchandise store, and coordinate fundraising for the team to assist with travel, tournament fees, gear, equipment, etc-Communicate with the Athletic Director -Communicate with host golf course GM and Pro to build schedule based on course availability -Maintain high school driving range, including but not limited to mowing the grass and picking golf balls

Traveled to all NASCAR Sprint Cup Series race markets; set up marketing and brand promotions. Transported, operated, and maintained a NASCAR Sprint Cup Series Simulator (Jul-Dec’97) and the Lowe’s Home Improvement Warehouse Showcar (Jan-Jun’98). Coordinated and directed assistants at various NASCAR events.