A boutique performance marketing agency specializing in high-growth digital strategies across Google, Meta, Amazon, and TikTok platforms. Focused on delivering aggressive growth targets through efficient media spend and data-driven optimization.Spearheaded US market entry strategy for UK skincare brand Medik8, achieving multi-million dollar revenue in first year through integrated digital campaigns across Google, Meta, and TikTok platformsTransformed The Hundreds' business model from wholesale-dependent to successful DTC operation, driving triple-digit growth through strategic paid media optimization on Google and MetaLead multi-channel digital marketing strategies across Google, Meta, Amazon, and TikTok platforms, consistently exceeding client growth targets while maintaining efficient ROAS

Coba Consulting is helping provide digital marketing strategies for a diverse portfolio of clients spanning D2C beauty, B2B SaaS, and international retail, consistently exceeding growth targets.- Scaled clean beauty brand's revenue 100%+ YoY for 3 consecutive years while reducing marketing inefficiencies by 20%, contributing to successful Sephora retail partnership- Optimized B2B SaaS lead generation campaigns, achieving 30% growth in qualified leads while reducing Cost Per Acquisition by 50%- Successfully launched US market entry strategy for Australian retailer, achieving 6-figure revenue in first year through targeted digital campaigns

● Manage paid search program across 4 different brands for SuperNova USA for multiple markets including – USA, UK, EU, SEA, and Australia. ● Boosted sales in Google Search by 30% YoY, and Google Shopping by 120% YoY, while improving ROAS by 20%● Implemented CRO strategy on landing pages which resulted in conversion rate improving by 15% sitewide.

● Manage performance marketing campaigns for a portfolio of clients of varying budgets and goals.● On average, lowered client’s CPA by 25% (or increased ROAS by 25%, depending on client) across the board, while increasing volume by 20%● Beyond performance marketing, also focused on landing page CRO (Conversion Rate Optimization), resulting in better and faster performing landing pages for clients.

- Manage Day to Day Operations in Paid Search, Display Remarketing, Affiliate Marketing, Paid Social, and Comparison Shopping Channel- Grow Paid Search Channel by 25% YoY- Develop CPO's Mobile Marketing Strategy, resulting in monthly additional revenue of 6 figures.- Implemented Tealium Tag Management System- Onboard CPO onto Google's "Purchase on Google" Beta.

● Manage Day to Day Operations for Paid Search, Affiliate Marketing, and Comparison Shopping Engine Programs.● Grow Revenue in Paid Search and Google Shopping during the 2014 Holiday Season.● Grow Revenue in Affiliate Channel 10% during the 2014 Holiday Season. ● Build out Google Shopping Campaigns for over 30 sites under CPO umbrella

- Manage the Paid Search Campaign for Newegg.com, running Text Ads and Product Listing Ads (PLAs) across Google, Bing, and Yahoo with an average ROI of over 3000%- Able to run large scale campaigns using Adobe's Media Optimizer (AdLens)- Manage SEM campaign for Newegg's Massive Holiday Season for 2013. Sales in the Internet Marketing channel grew by double digits and outperformed the industry and all other revenue channels within Newegg.com.- Use IBM Coremetrics, Adobe Site Catalyst (Omniture), and Google Analytics to identify potential new opportunities in Search and optimize current programs to maximize ROAS.- Work with product managers within Newegg and vendors to develop effective Co-Op Marketing programs that meet the goals of the various vendors.- Google Adwords Certified.

- Maintain a marketing schedule by working cross-functionally with other marketing teams, Product Management, as well as B2B Sales Team and Canadian Team to deliver marketing strategies.- Analyze and improve customer satisfaction with promotions by evaluating impressions, click-through-rate, ROI, and conversion rate of promotions using various web analytics tools (IBM Business Intelligence, Coremetrics and internal tools).- Drive collaboration within teams as well as with other department to ensure that all promotional messaging and offers are correctly presented to customers.- Optimize offers for each respective promotional vehicles based on established criteria.

- Run and contribute to a popular special interest music blog. Produce dozens of unique content each month (articles, podcasts, etc.,) that help drive users to the blog. - Market and promote bands to a specific niche market of music fans. - Use social media sites such as Twitter, Facebook and third party clients such as HootSuite to market blog and drive unique viewers to the blog. - 750+ Twitter Followers (@musicaloccupatn) & 1,300+ Facebook Likes from over 20 countries.

- Controlled costs by reviewing portions and quantities of preparation to minimize waste and ensure high quality of preparation.- Avoided legal challenges by conforming to city and county regulations.- Accomplished cafe human resource objectives by recruiting, selecting, training, assigning, scheduling, coaching, and disciplining employees by enforcing policies and procedures.

- Performed visual, electronic, and mechanical tests on parts to ensure that they meet the quality standards set forth by the company. - Analyzed data from tests on Microsoft Excel to ensure that they are within the standards set by the company.

- Managed social media, email, and traditional mail to grow awareness of the party. - Procured donations by making prospective calls and sending prospective emails to local Republican voters.- Coordinated events between local and state parties as well as local groups in support of Republican candidates and initiatives. - Corrected and updated database of local Republican candidates

- Analyzed territory growth plans in collaboration with field team members, as well as helped forecasting revenue projections on quarterly basis- Used CRM programs to support the inside and outside channel sales team and help identify new opportunities in the pipeline for sales team to develop.- Researched online promotions across multiple product lines and different Retail and E-tail channels- Compared revenues of top business clients and determined effectiveness of D-Link’s promotions.

- Accurately handled all cash, check, credit card ATM and money order purchases and returns- Accurately and effectively filled out all internet orders- Assisted with inventory management of books and supplies- Assisted with training of new employees