Brian D. Cook Email and Phone Number
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As the Chief Marketing and Communications Officer at Community Foundation of Elkhart County, I lead the overall marketing communications strategy for the organization, which aims to inspire and support charitable giving in the community. With over 25 years of experience in digital marketing and advertising, I have a proven record of accomplishment in brand management, demand management, and enrollment marketing for various sectors and industries.I am also the Principal Consultant at Agency 802 LLC, where I provide strategic guidance and creative solutions for clients in web content management, social networking, and marketing communications. I leverage my expertise in visual communication, creative problem-solving, and automated marketing systems to deliver impactful and engaging campaigns that generate leads, conversions, and loyalty. I am passionate about using technology, customer relationship management (CRM), and analytics to optimize marketing performance and outcomes.
Community Foundation Of Elkhart County
View- Website:
- inspiringgood.org
- Employees:
- 23
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Chief Marketing And Communications Officer At Community Foundation Of Elkhart CountyCommunity Foundation Of Elkhart County Sep 2021 - PresentElkhart, Indiana, United States
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Director Of Marketing At Community Foundation Of Elkhart CountyCommunity Foundation Of Elkhart County Jun 2021 - Sep 2021Elkhart, Indiana, United States
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Principal ConsultantAgency 802 Llc 2019 - PresentGranger, Indiana -
Consumer Marketing ManagerTag - Truck Accessories Group, Llc Jan 2020 - Aug 2020Elkhart, InAs the Consumer Marketing Manager I was responsible to define, develop, and execute all consumer communication, lead generation, and e-commerce strategies for our indirect & direct channels and all consumer brands. Collaborate with the Vice President of Marketing, sales team, and product management team to create content and communications for all channels. Responsible for communications strategies with a focus on digital and execution to ensure that communication is effective for each market objectives. -
Director Of MarketingUniversity Of Notre Dame - Mendoza College Of Business Aug 2017 - Apr 2019Notre Dame, InAs Director of Marketing with the University of Notre Dame, Mendoza College of Business, I championed the mission and vision of the Dean, Department Chairs, and Admissions Directors for graduate degree and executive non-degree offerings while working in direct cooperation with other leadership team members. I led the digital-first marketing and advertising strategy to reverse a three-year trend of diminishing inquiries and applications for graduate business programs. I formed and maintained new associations with vendor and supplier collaborators displaying specialized knowledge of strategy and research, placement of digital and out-of-home (OOH) media, website redesign, and creative assistance. I managed a yearly marketing budget of more than $3M. I supervised an eight-member team of professionals with full accountability for the execution of marketing and advertising programs, creation of content, administration of social media, and campaigns analysis.Some of my key contributions to this role include the following:● I overhauled creative and messaging of the Mendoza College of Business to better align with the master brand of the University of Notre Dame.● I implemented a marketing playbook to evaluate goals and objectives, as well as results-oriented advertising campaigns to place three unique ads per graduate program in all digital channels, including Google Ads (search), display ad networks, Facebook, Instagram, LinkedIn, and Twitter.● I led a comprehensive redesign of the Mendoza College of Business website in 2018–2019. -
Associate Director For Creative ServicesUniversity Of Notre Dame - Mendoza College Of Business Oct 2014 - Aug 2017Notre Dame, InAs Associate Director for Creative Services for the University of Notre Dame, Mendoza College of Business, I recognized and resolved multifaceted challenges, suggested and executed digital strategies, and assisted the Director of Marketing Communications while working in close collaboration with other marketing leadership team members. I oversaw a team of creative services professionals with full accountability for applying consistent guidelines to the website, email, and social media campaigns, as well as to print materials, videos, photos, and branding. Some of my key contributions to this role include the following:● I spearheaded the total redesign of the website for Mendoza Business, the magazine of the Mendoza College of Business.● I conducted quantitative and qualitative research from “choosers” and “non-choosers” of South Bend and Chicago Executive MBA programs that provided critical data points on program choice distinctions, marketing performance, conversion, and student experience.● I launched an online matriculation portal for all graduate business offerings tied to CRM to increase engagement and yield rate of admitted students.
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Assistant Director, Web Content AdministrationUniversity Of Notre Dame - Mendoza College Of Business May 2012 - Sep 2014Notre Dame, InAs Assistant Director, Web Content Administration with the University of Notre Dame, Mendoza College of Business, I supervised a work group of professionals throughout the evaluation and examination of social media performance against that of competitors. I interacted regularly with key college stakeholders, providing these with strategic guidance and suggestions. I improved workflow, as well as campaign analytics quality, through investigation and recommendation of a bulk-emailing tool. I combined and classified photo, video, and audio assets of college via investigation and development of an internal digital asset management solution.Some of my key contributions to this role include the following:● I led a comprehensive redesign and launch of first mobile-responsive Mendoza College of Business website, reducing 3,000+ pages to 500+ pages.● I acquired top talent to fill vacant Digital Media Manager and Writer positions.● I led task force to research, identify, and implement a project management solution for Mendoza Marketing Communications department, resulting in increased process efficiency and an improvement in the quality of deliverables.
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Program Director Of Web Content AdministrationUniversity Of Notre Dame - Mendoza College Of Business Feb 2005 - Apr 2012
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Director Of Web DevelopmentEbrand Communications Sep 2002 - Jan 2005Grand Rapids, Mi
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Creative Director, OwnerCook Interactive Design Sep 1998 - Sep 2002Rockford, Mi
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Web & Print DesignerVertimark Group Jun 1997 - Aug 1998Grand Rapids, Mi
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Junior Art DirectorFelder Communications Group, Inc. May 1996 - May 1997
Brian D. Cook Skills
Brian D. Cook Education Details
Frequently Asked Questions about Brian D. Cook
What company does Brian D. Cook work for?
Brian D. Cook works for Community Foundation Of Elkhart County
What is Brian D. Cook's role at the current company?
Brian D. Cook's current role is Chief Marketing and Communications Officer @ Community Foundation of Elkhart County | Marketing Communications.
What is Brian D. Cook's email address?
Brian D. Cook's email address is bcook@nd.edu
What is Brian D. Cook's direct phone number?
Brian D. Cook's direct phone number is +157463*****
What schools did Brian D. Cook attend?
Brian D. Cook attended Ferris State University.
What are some of Brian D. Cook's interests?
Brian D. Cook has interest in Innovation, Web Design, Information Architecture, Css, Marketing Communications, Technology, Internet, Mobile Devices, Playing Guitar, Rockumentaries.
What skills is Brian D. Cook known for?
Brian D. Cook has skills like Email Marketing, Seo, Web Analytics, Web Design, Css, Responsive Web Design, Adobe Creative Suite, Marketing Communications, Marketing, Html, Web Content Management, Web Development.
Who are Brian D. Cook's colleagues?
Brian D. Cook's colleagues are Kevin Deary, Alyssa Gilbert, Jessica Green, Marshall King, Bekah Houff, Brittany Short, Anne Horst Hanby.
Not the Brian D. Cook you were looking for?
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D. Brian Cook, MBA, CDFM, PMP
Doctoral Student | Financial Management Instructor | Disabled VeteranDumfries, Va
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