Brian Finn Email & Phone Number

New York, US

• Leading CRM for DTC, commercial, and retail business in the US and UK
• Driving strategy and development for digital/eComm, direct mail, and event marketing

New York & Los Angeles, US

New York, NY, US

Based out of Elmhurst Hospital center. Senior team lead on all marketing communications and public affairs efforts for Elmhurst Hospital facility. Joined at the onset of the COVID-19 pandemic, supporting and reporting into the Director of External Affairs and Marketing.

Ridgefield Park, NJ, US

US

• Special project / Freelance contract
• Managing producer for redesign of McKinsey.com

New York, NY, US

• Special project / Freelance contract
• Consulted on digital marketing and content strategy
• Produced all marketing and website content (creative design and copywriting)

Miramar, 2400 SW 145 Avenue, US

• Concept and oversee content production for website, email campaigns, and affiliate initiatives
• Assistant lead for coordination and production of ElizbethArden.com's collateral needs
• Manage freelance or agency designers to deliver on brand creative elements in a timely fashion
• Maintain US email campaign calendar, deploying an average of 25-30 emails per week
• Research, analyze and report on brand's website, email, and affiliate KPIs to VP of Global eCommerce
• Identify eCommerce and digital marketing opportunities/trends and ways to take advantage of them

New York, New York, US

• Provide analysis for direct marketing, loyalty (PLCC and non-PLCC element), partnerships, digital (email and mobile) and in-store programs. Proactively identify trends and issues and make recommendations on programs.
• Organize, assemble, and deliver multiple e-mail marketing campaigns to more than 4 million customers every day.
• Attend planning sessions, conduct research, copy-edit all campaigns, and implement new strategies for increasing store traffic and establishing new customer relationships (while fostering the existing customer base).
• Manage CRM budget/forecast and report weekly updates to Finance.

New York, NY, US

• Develop digital strategy for online lead generation, search engine optimization, customer relationship management, social media outreach, content development and inbound link building.
• Freelance consultant

• In 1st month built new marketing communications strategy to launch premier social media campaigns for clients; managed creative process from beginning to end.
• Generated 100% increase in positive media coverage by developing loyal relationships with influential bloggers through a brand ambassador program that reached more than 3.5M new customers.
• Develop and disseminate best practices for social media strategy, brand development, audience building, persona development, and web metrics analysis.

Fairfield, Connecticut, US

• Special project / Freelance contract
• Core member of the humanitarian response team during Japan's earthquake and tsunami crisis
• Helped secure press coverage across international news outlets: Associated Press, CBS, FOX News, CNN, New York Times, and Time Magazine.
• Managed and supervised major software transition and data transfers from the Vocus media platform to the new Cision platform (Washington, D.C. and Connecticut offices).
• Management duties included training all staff on Cision media software platform, supervising interns, and counseling senior management on how to best utilize new software platform (Cision) and optimally train.

St. Louis, MO, US

• Shaped media strategy and executed the launch of three new iRobot products, which garnered coverage in outlets including USA Today, ABC News and CNBC. PR efforts helped company’s stock price hit a 52-week high
• Played instrumental role in the launch of NOOKcolor. Positive coverage in outlets including The Wall Street Journal, The New York Times and Associated Press helped Barnes & Noble achieve its strongest holiday sales.
• Developed strong relationships with top-tier journalists from outlets including Wall Street Journal, Ebony Magazine, Essence, Better TV, PC World, Denver Post, Scientific American, BlackBook Magazine, and The.
• Assisted with various elements of event execution including planning, media relations, and onsite staffing for high-visibility clients: Motorola, Brown Shoe Company, Hyatt Regency, Bumble Bee, and iRobot
• Conceptualized overarching theme for a broadcast media program in key Midwest markets to launch a Motorola device on a regional carrier
• Tracked and reported daily social media presence for clients

New York, New York, US

• Executed public relations activities for 7 distinct fashion brands: Kensie Denim, Zco Jeans, Lovely People Shoes, Tokyo Five, Elizabeth Grace, Zana Di Jeans, and Soundgirl
• Directly assisted Public Relations Manager with securing press coverage, event production, photo shoot production, and other special projects as needed